Rural political and ideological education propaganda slogans

●The evolution of the function of propaganda slogans

In terms of functional positioning, developing people's livelihood has replaced political struggle, and social integration has replaced social mobilization.

Propaganda slogans carry specific information. They attract the attention of the masses through short and powerful words, awaken their emotions, push the masses towards specific goals, and ultimately realize the established value demands. Because of this, the development of ideological and political education is always inseparable from propaganda slogans. Propaganda slogans such as "I used to be a cow and a horse, now I want to be a human being" have the color of political struggle and are designed to meet the needs of political mobilization during the war years. During the period of socialist construction, the function of propaganda slogans also changed from political struggle to developing people's livelihood. Entering the period of building socialism with Chinese characteristics in the new era, "villages are planned, the environment is picturesque, industries are distinctive, and life stories are told" have further demonstrated the dimension of developing people's livelihood. At the same time, this is also an evolution from the dimension of social mobilization to the dimension of social integration. Social groups themselves are contagious and suggestible, and propaganda slogans capture this group characteristic to achieve the effect of social mobilization. During the revolutionary war years, due to the needs of the party's struggle, propaganda slogans were tasked with promoting the revolution and mobilizing the masses, such as "The Red Army is a team of the poor, and the poor are welcome to join." During the period of socialist construction, interest relationships are complicated and ideologies impact and confront each other. In order to enable the masses to establish firm ideals and beliefs, ideological and political education focuses on integrating the interests of various classes, strata, and groups. Slogans such as “Emancipate the mind, seek truth from facts, unite and look forward” shoulder the integrated mission of ideological enlightenment, emotional awakening, and cultural dissemination.