Compilation of 5 Sample Essays on Double Eleven E-commerce Marketing Planning Plans

Opportunities will be useless without careful preparation in advance. In order to ensure that the next activities can be carried out successfully, we need to incorporate the planning plan into the key arrangements. The planning plan should prevent the content from being too theoretical and should be consistent with the actual situation. Is this also the case in your understanding of planning plans? Below is the "Double Eleven E-commerce Marketing Planning Plan Sample" that I carefully compiled for you. It is for reference only. I hope it can provide you with a reference! Double Eleven E-commerce Marketing Planning Plan Sample (Part 1)

1. Name of the Plan

Taobao Online Store Double Eleven Marketing Plan.

2. Activity background

With the development of the Internet, online shopping has become a very common thing. Taobao is now a leader in online e-commerce platforms. With the consumption power of consumer groups and the rapid growth of Taobao sales, many people see business opportunities in the market potential of e-commerce and are attracted by this fair entrepreneurial opportunity. Attracted by the paradise, many people have joined the ranks of e-commerce. The impact of this is that even though Taobao's consumer market is large enough, competition is becoming increasingly intense. Therefore, in today's Taobao environment, without the promotion of promotional activities, even large brand stores will find it difficult to withstand the impact of price wars among small and medium-sized online stores, and sales data will be bleak. The upcoming Double Eleven will undoubtedly kick off another e-commerce war. Under such circumstances, Taobao store owners must start to tighten their nerves and prepare their troops carefully.

3. Purpose and significance of the event

During the Double Eleven e-commerce promotion, use various marketing methods to attract consumers’ attention, increase online store traffic, and increase The sales in the store ultimately improved the store's sales performance and impression in the minds of consumers during the Double Eleven period.

IV. Activity content

1. Store decoration and overall feel:

Carry out art and layout for the home page of the store and the content page of the product, and try to make it as beautiful as possible With pictures and texts, the atmosphere of the Double Eleven promotion should be filled at all times to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) Pre-holiday: exaggerate the atmosphere of Double Eleven, attract consumers’ expectations for the Double Eleven promotion in advance, and even provide early discounts for some products Promotion to make customers pay attention to the store;

(2) Double Eleven: The store should show that it is doing its best to promote sales, and launch a variety of promotion methods for products, no matter how busy it is. Or don’t be busy, and provide good service to every customer;

(3) After the holiday: Reflecting that “Double Eleven has passed, but the residual heat of the promotion has not faded away”, so that late-coming buyers may pay attention to our store Buyers can also enjoy the promotional benefits brought to them by Double Eleven. However, compared with the same day, there must be a lot of restraint, but it highlights the purpose of our store to treat buyers as God.

2. Promotion method:

(1) Direct discount: original price is 300 yuan, current price is 150 yuan, 50% off. This discount method is the simplest and clearest, and consumers also It's easy to understand. No matter which product is in the store, even if it is sold in the whole store at a discount of several percent, even if it is not among the 20 products displayed at the prescribed discount price, it is still easier for many consumers to change the price directly after taking the photo. way of acceptance.

(2) Buy one, get one free: Choose one product at random and get another product as a gift. The one with the highest price will be used as the final amount of the transaction. This kind of promotion method depends on the perspective of consumers. If smart consumers choose correctly, they will enjoy almost a 50% discount.

(3) Free shipping for two items: After purchasing one item, you find that you can enjoy free shipping service if you buy another item, and you will definitely have the desire to buy again. Although this discount is not large, many consumers are still willing to pay.

(4) Get a gift when you spend more than 100 yuan: get a 10 yuan coupon when you spend more than 100 yuan, get a 20 yuan coupon when you spend more than 200 yuan, and get an 80 yuan store coupon when you spend more than 600 yuan. This method is a little bit more particular. . For example, if this product is just 99 yuan and does not meet the conditions of the discount, then you must choose another product and accumulate it to enjoy the coupon discount.

(5) Matching packages: This method is a bit kidnapping consumers.

For example, if you purchase any product in the store, you can add a product under 100 yuan for 37 yuan, and you can get a product under 150 yuan for free by adding 47 yuan. A similar method is to use high-priced products to drive low-priced products, which can further boost the sales volume of online stores. According to relevant statistics, this method is the most popular among consumers.

3. Customer service:

During Double Eleven, consumer traffic is generally much higher than usual. At this time, customer service is required to grasp the sentences and reply speed. It is best to add cheerful information about the Double Eleven promotion in the language, which will also promote buyers’ desire to purchase.

4. After-sales:

When a customer has a problem with the product he or she has purchased from the store and wants to return it, he or she must handle it promptly, politely, and kindly, and do not leave any problems for the customer. , make appropriate adjustments to the problem of items, whether to return or negotiate, and do not let customers find Taobao to protect their rights. Double Eleven E-commerce Marketing Planning Plan Sample (Part 2)

1. Activity Background

"Double Eleven" refers to November 11th every year. Due to the special date, Also known as Singles' Day. xx Mall uses this day to carry out some large-scale discount promotions to increase sales. Around November 11, 2020, on Taobao, many merchants launched 50% off promotions, and tens of thousands of people rushed to buy them, and many well-known brands participated. Single-day turnover---100 million!

2. Purpose of the event

Due to the limited display space in the main venue and sub-venues of the "Double Eleven" event, our flagship store has only been open for more than a month, and we are still unable to get a Taobao display. Bit support. But we can take advantage of this opportunity of high traffic and high transactions, launch corresponding activities in the store, and get a share of this crazy online shopping.

3. Activity content

If you spend 2 yuan or more in the audience, you will get 1 yuan off (equivalent to 50% off the entire audience) and you will get the discount when you take the photo! Free shipping on everything!

Slogan: --- Let me tell you: 50% off all items and free shipping! Activity time: 20--.11.11 from 1 am to 24:00.

IV. Activity Analysis

At present, our store has ***--products, of which -- models are - times the ex-factory price, - - styles are - times the ex-factory price, -A special offer is --- times the ex-factory price. After the 50% discount, only two special price models will lose money, but the pictures of the special price models are very poor and will basically not bring sales. Therefore, it is expected that the “Double Eleven” 50% discount event will only result in a commission loss of no more than -%.

It is estimated that on the day of "Double Eleven" - -100 million in transactions, -% of sales will be concentrated in - -% of large stores. We belong to - -% of small and medium-sized stores, and *** will share the remaining balance. -100 million turnover, the average basic turnover of each store is ---- yuan. Our goal is to reach the average value of ---- yuan.

5. Teamwork

Art: Design the homepage with the theme of "Double Eleven", as well as event advertising pictures.

Copywriting: Refining event advertising slogans.

Promotion: Delete the matching discounts and delete the discounts set by third-party discount software. Do a good job in replying to the webpage about ---- on the Internet and promoting the Double Eleven event in the store.

Customer service: Prepare a quick reply explaining the details of the event. Modify the prices of some products.

Delivery clerk: Prepare goods and contact the courier company in advance to prepare. Double Eleven E-commerce Marketing Planning Plan Sample (Part 3)

1. Purpose of the event:

Singles’ Day is an entertainment program for young people, and January 1st is the day of Little Singles January 11th and November 1st are the Singles’ Days, and November 11th is called the Big Singles’ Day because it has four numbers 1. This event focuses on the main theme of "Singles also want to go shopping", fully highlights the festive characteristics of Singles' Day entertainment, and uses highly humane activities to impress consumers. Through the Otaku series product promotion activities, we will strive to not only strive for product sales peaks, but also win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

2. Activity time:

November 9, 20xx - November 11, 20xx.

3. The theme of the event:

"Ode to happy singles, the ceremony and music of Liansheng are overwhelming."

IV. Activity content:

“Happiness in Liansheng, Big Shopping for Singles”

1. During the “Ode to Happy Singles” activity, one product will be launched every day Super shocking price. Let customers feel the real benefits. We also implement unified discount promotions for the instant noodles products that are most popular among single otakus and otakus.

2. "Liansheng gives you affection and singles give you gifts." Anyone who purchases over 200 yuan in this supermarket will receive a beautiful gift and apply for a xx supermarket membership card for free. (Suggested gifts include personalized jewelry and other fashionable items)

3. The "Ode to Joy and Luck" lucky wheel keeps spinning, giving away big gifts one after another! Customers who spend more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel once, twice for 132 yuan, and so on! You can get the corresponding prize pointed by the pointer.

4. "Ode to Happy Membership" launches hundreds of membership products, allowing members to feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Make Lend Lease’s membership card one of the must-have items you carry with you.

5. "Happy Fashion Ode" fashionable home textiles and gifts, happy coupons are constantly being given away! Anyone who spends over 100 yuan on home textile shopping will get a 20 yuan home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on!

5. Cooperation with activities:

Purchasing Department: Negotiate with suppliers about appropriate activities and gifts.

Operations Office: Provision of venues and piles.

Planning Office: Venue layout, poster production and distribution, supervision and execution of activities.

6. Cost budget:

The gift cost is xx million, the publicity cost is xx million, and the personnel cost is xx million. Double Eleven e-commerce marketing planning plan sample (Part 4)

Activity theme

Activity name: You watch the movie and I pay for it, a warm dedication on Singles’ Day!

Event time: November 11, 20xx

Event introduction

Promotion method: use "You concentrate on accompanying your sweetheart, I will take care of other things" Such propaganda methods and slogans cater to the eagerness of couples to try their best to create romance. If the promise of giving away movie tickets can be fulfilled on time and create opportunities to praise his beautiful girlfriend in front of his boyfriend, most of the boyfriend will support his girlfriend’s beauty treatment, and even Buy a beauty treatment for her, and couples in your circle of friends are also likely to become new customers of the beauty salon.

Activity content:

1. Contact the cinema in advance to buy movie tickets during off-peak hours;

2. The first 20 people who open any treatment card during the event Each participant can receive two Valentine's Day movie tickets, a rose and a pack of Valentine's plums.

Event theme

Event name: Singles’ Day, we will make you never alone!

Event time: November 11, 20xx

Event introduction

Event purpose: Taking Double 11 as the promotional theme, highlighting the "11" yuan consumption regardless of cost The experience price allows customers to feel the specialness of the beauty salon, thereby attracting more new customers.

Activity content:

1. On the day of the event, all customers holding the "11 yuan deductible coupon" can pay 11 yuan to enjoy the care items specified by the beauty salon.

2. All registered customers who participate in this event can receive small gifts prepared by the beauty salon.

Activity theme

Activity name: 11 beauties, happy family

Activity time: November 6, 20xx to November 11, 20xx

Activity introduction

Activity description: Get a beauty treatment in a beauty salon and send an enlarged family photo to encourage the customer’s family to identify with the beauty salon she is visiting.

Purpose of the event: extend services and promote re-consumption.

Publicity method: Expand the influence of the beauty salon in the minds of customers, so that more social groups in the family unit can generate goodwill feedback for the beauty salon; this kind of publicity method can not only achieve economic benefits, but also Can obtain certain social benefits.

Activity content:

1. Customers who spend a certain amount of money in our store can get a free family photo (without negatives) provided by the photography center; < /p>

2. Make an agreement with the photography center in advance to print the name of the beauty salon or blessings on the customer’s family photo;

3. Create warmth through such activities and gain the customer’s family Support their consumption and tap social resources. Double Eleven E-commerce Marketing Planning Plan Sample (Part 5)

The annual "Double Eleven" carnival shopping festival has arrived again, and everyone has been looking forward to the year-long shopping craze "Singles' Day" We have already made sufficient preparations, and all walks of life are also promoting promotions during this period. In order to cater to such a lively shopping atmosphere and the enthusiasm of the audience, Dongfeng Peugeot will definitely not miss this good opportunity. During this period, it will also go crazy and buy cars. The low-price promotion is to give back to the friends who have been paying attention to Shangrao Peugeot for a long time, and special preferential policies were launched during the event.

Event discount plan one: large deposits will bring big profits

Participation conditions:

Customers place orders between October 15, 20xx and November 11, 20xx The car must be picked up before November 30th.

2.301, 307 hatchback, 308, 408, 20xx pay a deposit of 30,000 yuan online; 508, 3008 pay a deposit of 50,000 yuan online

Customer income: 1,500 yuan cash discount + high Earnings from Yu'E Bao

Activity discount plan two: xx deposit of 500 yuan can be used to deduct 1,500 yuan of offline car payment

Participation conditions:

1. Customers in 20xx Order a car from October 15th, 20xx to November 11th, 20xx, and pick up the car before November 30th.

2. Pay a deposit of 500 yuan online

Customer benefits: 1,500 yuan cash discount

Promotion plan three: xx

Participate Conditions:

1. The customer orders a car from October 15, 20xx to November 11, 20xx, and completes the delivery of the car before November 30.

2. Pay a deposit of 500 yuan online

3. The user pays attention to the "xxxx" service window of the Alipay wallet and places an order to purchase the active model through the mobile Alipay service window

Customer benefits: 1,500 yuan cash discount and dream gift (driving recorder)

Activity time: October 15, 20xx - November 11, 20xx