How to do POS machine promotion activities?

1. In-store promotion (precision promotion): offline cooperation/in-store promotion of self-operated stores

1. In-store material exposure: hanging flags/posters/customer displays/desk calendars /Paper cups/display racks and other exposed places place QR codes and slogans to let all customers who come to the store know about the store’s support services;

2. Store staff promotion: Store employees are uniformly trained in relevant vocabulary, Guide customers to scan the QR code to follow/register/place an order, provide certain small gifts**, and at the same time cooperate with a promotional service online to attract new customers. It is best to guide customers to place an order directly (using commission to encourage store staff) and experience it once Door-to-door service to increase conversion rate.

2. Office building promotion

1. Materials: roll-ups/floor push boxes/promotion tables/DM single pages/gifts, etc. Office gifts include yogurt, paper towels, juice, and mice. Pads, mobile phone holders, and small notebooks are all good, and you can set baby warmers/anti-smog masks according to the weather;

2. Venue selection: Office building occupancy rate/crowd structure/type of companies settled need to focus on, office buildings Factors such as whether there are bus stations/food courts in the surrounding area will affect the flow of people. At the same time, you can also go to surrounding office buildings/bus stations to sweep the streets during off-peak periods

3. Time selection: General office buildings from Tuesday to Thursday There are quite a lot of people. There are slightly fewer people in the two days before and two days after the statutory holidays. The peak period of the day is 11:45-13:30. At other times, personnel can be arranged to sweep the streets nearby

4. Promotional speaking skills: In addition to the most basic product and service introduction, the most important thing is to combine the speaking skills with the scene and the advantages of the own platform to segment the corresponding speaking skills for men/women, young people/middle-aged people. There must also be corresponding settings to directly meet the needs of the other party. In particular, you should use the waiting time to download the app to chat with users; for example: "Do you work here? Then you don't have to go downstairs to eat/need any services in the future, just use our XX to deliver them directly to you." The work station is very convenient, and now there is a XX flash sale for new users to buy Anmuxi yogurt for only 0.1 yuan...\ and the like. We must emphasize the product advantages and let new users place their first order to experience the platform services.

3. Inside the enterprise: deeper penetration of office building promotion

1. Form: Negotiate with the human resources/administrative department of local medium and large enterprises to conduct a special corporate welfare session for the enterprise The employees provide platform services such as group purchasing price/gift distribution/on-site experience and tasting, etc. Before the event, prepare an email template for the company’s human resources colleagues to send to everyone as a warm-up. After the event, you can use it to spread a WeChat soft article. In order to attract more corporate resource linkage

2. Advantages: free venue fees, high conversion rate, resource replacementbr3. Others: first choose companies that are well-known in the local area for promotion. For example, I started with If we cooperate with well-known enterprises such as JD.com, Tencent, Vanke Real Estate, and Ping An Bank, we can use event photos and WeChat promotion soft articles to talk about more corporate linkage promotions.

4. Community promotion

1. Materials: Same as office building materials, plus a tent (community is usually an outdoor venue), gifts can be set as non-woven shopping bags (including logo and QR code), boxed tissues, etc.

2. Time: The community usually does it on weekends. Check the weather before the activity. It can be done on sunny days and the outdoor temperature is not too low. The community is usually full of people from morning to night, and there is no obvious peak period.

3. Location: Go to the site for an on-site inspection the day before the event to see which entrance most people enter from, what the flow of people is like, what other commercial stores are nearby, etc. will affect the flow of people at the venue. It must be placed where people must pass by.

4. Promotional activities: Try to pre-order goods/services, and you can take away the goods when you place an order and pay on the spot; combined with the existing discounts and subsidies on the platform. Set the products and prices. For example, new users on our platform were given a 50 yuan red envelope when they registered. The most frequently used ones were the one with an immediate discount of 6 yuan, and the one with a discount of 20 yuan for purchases over 59. We set some prices on site to 7 yuan. Grapefruit/Guanyi Milk/Peanuts, etc., the words are 1 yuan to buy grapefruit on XX platform, attracting many people to place orders.

At the same time, we set some items that are priced above 59 yuan and everyone is familiar with the price. For example, Deluxe milk, the original price is 64 yuan, use our coupon to save 20 yuan, and use our official payment to get 5 yuan off the first order. You only need to pay 39 yuan, so it is very attractive and promotes the effect of attracting new customers.

5. Cinema promotion

1. Personnel and materials: Same as above. At the same time, arrange for ** students with good looks to hold KT versions of cute cartoon images to guide everyone to scan the code and give gifts. Personally, I suggest that you negotiate with the theater to purchase popcorn/coke/milk tea/hot dogs and other food from the theater in large quantities. The wording is: scan the QR code to receive popcorn and coke, which is more suitable for the scene and improves promotion efficiency. 2. Cross-industry cooperation between film companies: When a new film is released, the film studio will organize some theater camp activities, which can be combined with it. For example, Huayi Brothers and I have jointly promoted their "Old Paoer" before, so that I got the theater venue resources for free. We promoted the exhibition stand with the film company's poster as the background. At the same time, the two parties' official WeChat promoted each other. The film company also provided me with a part of the movie tickets to give back to the users, and the effect was good.