3 model articles on the activity plan of decoration company

Home decoration is a short-term behavior. It takes a long time to make home decoration a fashion and a culture. The following is my sample essay on the activity planning scheme of decoration company, welcome to refer to it. Decoration company's activity plan 1

July 3-July 31

1. Activity theme

Dianjiang? Xicheng

II. Event time

July 3th-July 31st

III. Event location

Wuxi Buckingham Hotel

IV. Event content

◆ Craftsman: 1% famous decoration company's event planning scheme 1. National design directors gathered in Xicheng, which was designed by Cantonese school in Guangdong, and designed the signing ceremony 2. A master of Cantonese craftsmanship, including many authoritative design and engineering awards. 3. Face-to-face analysis of the design points of luxury houses in Guangdong and Hong Kong, with 1% overall design effect. 4. Authoritative release of the Red Book of Decoration Service Consultants. Clearly, decoration is not a dream, and the Red Book of Decoration Service Consultants by Famous Craftsmen is signed and delivered on the spot.

◆ Craftsmanship: the ultimate achievement in 2 years. 2-year honor exhibition:

Advertising text:

operation method: display all kinds of honors gained by famous craftsmen in the past 2 years, and display them on the spot with KT printing.

2. 2-year design exhibition:

Advertising text: What needs to be designed is not 2 years, but a lifetime. Combine the wisdom and wisdom of famous craftsmen in the past 2 years, and gather the latest trend of home fashion in China.

operation scheme: make inkjet printing on the spot to show wonderful design cases of various types of luxury houses collected from all over the country, and the design text is also a way of display. Famous people sit in the town and compete at the peak

3. Soft-packed lecture hall

Advertising words: Decorate your life with art, fill your life with humanity, and enjoy the luxury house with soft clothes.

operation plan: xxxx, the chief furnishings designer, shares the application of home furnishings art in the design on the spot, opens a new era of soft decoration design, and enjoys the comfortable life brought to you by furnishings art

4. Feng Shui of a luxury house

Advertising text: Master Yi-ology takes you to ask about a different life and auspicious mansion on the spot

Operation plan: Mr. xxx, a senior national Yi-ology expert, By using the book of changes, a thousand-year-old book, our modern home design is better combined. Through metaphor and symbolic means such as architectural layout, space division, orientation adjustment, color application, pattern selection, etc., the environmental pursuit of the harmony between body and mind is realized, and customers are created. Good luck? Wang Zhai.

◆ Craftsmanship: Elaborate the true colors of famous craftsmen. 1. Lean engineering tasting

Advertising text: lean engineering on-site tasting, six construction standards to create a safe home improvement

Operation plan: famous craftsmen's yellow wall, green space, blue waterproof, colored PVC flame retardant pipes, wire connection protection system, standard colored water pipes, green environmental protection plates? Such as on-site centralized display, comprehensively upgrade the quality of living, and build a 1% assured project! Strictly implement the standardization of construction process, construction materials, construction technology, finished product protection, quality acceptance, almost harsh construction and acceptance standards, and completely put an end to the construction defects and quality ills of traditional decoration! 2. Watch the gold medal model, the elite soldiers will display the whole decoration process in a three-dimensional way, and observe the decoration standards from a zero distance. The mansion under construction: the villa/mansion above xxx xxx xxx xxx under construction, so please taste it!

2 experienced construction teams, gold medal foreman, you can choose from the site, and choose a satisfactory and reliable foreman, so that the decoration quality can be controlled from the source. Twenty construction teams will be displayed in the form of spray painting on the site, and the construction site and previous gold medal construction projects will be marked ◆ Craftsman's gift: 4 gifts, grateful feedback

1. Courtesy at home:

Send a beautiful small gift immediately after signing in for consultation

Recommended gift is. You can contact the household products company to buy it or buy it from Taobao.

2. Ordering courtesy:

① You can enjoy a special discount of 7.8% on labor when ordering, and the discount will be enjoyed until October 1, 211. (2) customers who place an order on site, who pay a deposit of 5, yuan or more in advance, will be given an Apple IPAD2 tablet computer and one in hand, which is the most fashionable person. The cash of 5, yuan can offset the later project payment (non-refundable, and the total project cost is above 78, yuan) and the deposit of 3, yuan can offset the project payment of 5, yuan < P >, and the deposit of 5, yuan can offset the project payment of 8, yuan. You can pay a deposit of 1, yuan for the project payment of 12, yuan, and you can pay a discount of 16, yuan for the project payment. For details, please bring the floor plan to the site for consultation

③ Owners who pay a deposit of 3, yuan or more in advance for the project cost can enjoy the gratitude and throw golden eggs at the site. 1% grand prize: 16,8 yuan first prize: 14,8 yuan second prize: 12,8 yuan third prize: 1,8 yuan fourth prize: 9,8 yuan

3. Courtesy in group dress: < P > There are 2 customers in the same community at the scene, and each customer returns to 2 yuan; 5 households, each returning to 5 yuan, and so on, 1 households and more than 1 households returning to 1 yuan. Non-stop signing, non-stop concessions;

4. Warm service:

Fine cakes in Mu Guiying Bakery are enjoyed by the whole audience, and fresh fruits, coffee, green tea, etc. are available in unlimited quantities to make you feel at home; Deep affection in July, another cool!

V. Activity process

On the morning of July 3th, 1.9: to 1: : customers arrive, designers consult on the spot, and design services

2.1: to 1: 3: : : : : : : : : : : : : : : : : : : IPAD2 broadcast, designer consultation, design

July 3th afternoon:

1.14: to 15: : customers arrive, designers consult on the spot, and design services

2.15: to 15: 3: : the activity starts, the activity is explained, the value of the activity is shaped, and the main materials are displayed at 3.15: 3 to 18: : live interaction, thanks for hitting the spot.

designer consultation, design

The activity flow on July 31st is the same as above

VI. Tourist organization

1. The supervisor and designer count the existing owners' resources and invite them to the activity site by phone.

2. All the customers of the famous craftsmen's employees are collected and distributed in the form of tasks. The marketing manager and director confirm that 2 people will be present, while the designers and supervisors each confirm that 15 customers will be present and 5 other employees will be present. And set a reward and punishment policy. The prospective owner will receive a reward of 3 when he arrives, and a reward of 2 when he signs the bill. Those who fail to complete the task will be fined 5 yuan for confiscation.

3. The presence of advertising audience customers.

4. At the invitation of the SMS platform, we will send messages to old customers, newly developed customers and customer resources of other channels to inform them of the preferential activities. 5. Collect prospective customers who have recently delivered the building and invite them by telephone.

6. assign tasks to the material suppliers who participate in this activity, and each company will bring it to 5 prospective customers.

7. Old customers bring new customers. The completed owner will send a shopping card (or cash) to 1 yuan Supermarket when he brings the new customer to the site to sign the bill, and the unfinished owner will bring the new customer to the site to sign the bill and reduce the balance of the project by 25 yuan.

VII. Advertising plan

Paper media

1. From July 15th, soft articles will be promoted in Jiangnan Evening News, Wuxi Daily, Modern Express, Yangzi Evening News and other newspapers.

On July 22nd, advertisements were placed in two newspapers, Jiangnan Evening News and Wuxi Daily. On July 28th, advertisements were placed in Jiangnan Evening News, Wuxi Daily, Modern Express and Yangzi Evening News with color 1/2 edition. 2. Invitations were issued, invitations were made and activities were briefly introduced.

a. designers, supervisors and marketing personnel in the interior of the famous craftsman decoration company distribute the products to customers in real estate and business districts.

B. Some invitation letters are placed in the specialty stores of building materials suppliers and distributed to customers by employees of building materials suppliers.

outdoor hard and wide

1. replacement of road signs in Jiangsu area

2. content release of existing outdoor billboards or advertising spaces by famous artists in Wuxi.

online media

1.1 branch websites update the activity content in time

2. Publish the activity information in the furniture forum, mainly Wuxi Decoration Network and 365 Real Estate Home 3. Publish the activity information on the same city website.

Publicity of the construction site

For the construction site during the activity, package and display the activities and preferential policies of the anniversary celebration on the site. On-site advertisement of the event

The image advertisement of the background board of the event is 4 m x 3m (the advertisement size shall be subject to the actual situation); It is arranged with KT version and X exhibition frame.

VIII. Cost budget

1. Production cost

Outdoor advertising replacement cost 4, yuan

On-site graphic production cost 2, yuan for golden eggs production cost 2. Newspaper advertising cost

3. Hotel venue cost

6, yuan

4. 1 yuan

5. Tell me. Billboard replacement (free advertising for one month in Jiangsu)

*** 8 billboards with an area of 6 square meters at a unit price of 25 yuan/square. The price is 15, yuan. 6. The cost of the external Yi-ology teacher is 1,5 yuan

The total cost is 84,3 yuan

9. Activity suggestion

1. The venue of the event is suggested to be held in a hotel: the decoration company has a small space on site and the space is not easy to operate, which is not conducive to the placement of promotional materials for the event. According to the original activity experience in Wuxi and the psychological analysis of consumers, The event site is also not suitable for home stores, so consumers are easy to compare. If you do activities in stores, it is difficult to grasp consumers' psychology and retain customers, and it is even more difficult to give designers enough time to communicate with

owners. Holding activities in hotels is more helpful to grasp the psychology of on-site owners, have more time to communicate with owners, and the owners' main energy will be put on on-site consultation.

2. Before the activity, we must train the passion of the designer team to make the designers more active and lively.

3. Think ahead of the owner's questions and design the answers

4. During the activity, the golden egg prize was set to 5 prizes, but only the first four prizes were put in the golden egg, and the last one was not put.

5. during the activity, the general manager's speech session was set up to thank new and old customers for their support and love for the decoration of famous craftsmen.

6. Prepare 4 iPad2 computers for on-site display.

7. The invited material supplier is responsible for the golden egg production fee

8. The advertisement of the on-site material supplier should also reflect the content of the 2th anniversary celebration of Mingming.

9. Two weeks before the event, newspapers reported in the form of soft articles to inform the readers of the anniversary celebration information in advance, and at the same time, clearly point out the purpose of the director's gathering in Wuxi: anniversary celebration and gratitude to Xicheng. Decoration company's activity plan 2

X Decoration company welcomes the owner of Kuihui X residential area

Activity theme: I choose what I like

Activity purpose: to cooperate with the property company to thank the owner and welcome the owner home. Achieve our customized decoration sales target through on-site activities

Activity features:

A, welcome the owner home with the property company * * *, and enhance our brand image.

B, senior domestic designers design the apartment type of this building? Set the uniform service, then show the design plan, install and repair the materials and materials department at the venue, and the owner will vote to choose his favorite design, and the owner will vote and interact. Make them more involved.

C, what stands out is customization

high-end

convenience

Activity time:

Venue:

Number of people scheduled for the activity:

Specific contents:

1. Decoration consultation grand meeting 1 Creativity: introduce common sense, analyze home decoration, and let consumers understand consumption and trust with confidence!

2. Content and purpose: ① Explain home improvement with professional knowledge and popular language, and introduce common sense of home improvement, so that consumers can understand how to better decorate their houses.

② analyze the current formal decoration industry, brand decoration companies, small enterprises and decoration? Guerrillas? The essential differences (such as post-service and quality).

(3) Introduce several fitting and repairing models and charging standards of Yihe Decoration Company, so that the owners can know exactly where the money is spent and make consumers feel more at ease, at ease and comfortable.

④ Reveal the dark side of the front decoration and building materials industry, remind consumers to pay attention, and show how the first decoration company does it at the same time, which will increase consumers' trust in the company and help consumers finally sign the bill!

3. Activity site:

① Product exhibition: The works are placed on both sides of the owner's seat, showing a fan-shaped exhibition. There is a comparison between the design effect diagram and the real scene diagram on the work, indicating the design description and the basic situation of the owner, the room type and the amount of investment in decoration, and the price of the whole body (including soft decoration, lamps and furniture, home) is clear.

② product display: building materials merchants set up consultation offices around the site to display the main products, and the shopping guides will assist in introducing them and accept the inquiries and orders from the owners. <