When is the peak season on JD.com?

We all know that there are peak and off-seasons for doing business, so sellers and friends who open stores in JD.com would also like to know when are the peak and off-seasons for JD.com? Respond early. Since everyone has this question, let’s find out together when is the peak season on JD.com?

Jingdong’s off-season rhythm may be like this: Jingdong is busiest in the middle and second half of the year because of 618 and Double 11. This is the biggest festival. January in the first half of the year is a continuation of last year’s off-season, and February is the Spring Festival holiday.

Everyone went home for the New Year, and express delivery also came to a standstill and became the lowest point in the entire year. It will slowly recover from March. April and May are relatively stable. In mid-618 to reach the peak.

Subsequently, the traffic began to decline, and July was another low point. Except for February, the traffic began to rise again in August.

As the saying goes, "nine, ten", so we must seize the opportunity in September and October to make all preparations for the following festivals such as Double 11, Double 12, New Year's Day, Christmas, New Year Festival and other festivals.

When is Jingdong peak season, Jingdong peak season.

It’s a day early to get new products on JD.com.

Most sellers will start to officially release spring, autumn and winter models in March or September, but some will start preparations in January or July.

Take the Spring Festival as an example. The off-season is often when competitors slack off. Some promotional activities at this time can actually give consumers a good impression and strengthen consumers' memory of the product. , collections and purchases will slowly accumulate.

On the contrary, if you wait until the peak season in March to launch new products, then most sellers have already begun to enter the market, and the newly launched products will easily be submerged in the fierce competition from many mature brands.

2. Improve the work level in the store.

During the Spring Festival, shopkeepers are probably busy taking orders and delivering goods. Especially for small and medium-sized sellers, there are many things that they cannot take care of.

For example, there is no time to optimize the title of the product, there is no time to modify the details of the main image, the selling point of the product is not prominent enough, the text description is not enough, the classification of the product is not detailed enough, etc.

This is a very time-consuming and labor-intensive job. You might as well do these things step by step during the off-season when you are not busy, so that you don’t have to worry about these things later.

3. Driving in the off-season saves money.

During the off-season, the traffic is low and the conversion rate is poor. Many paid shopkeepers will reduce the number of paid promotions accordingly, feeling that the investment is ineffective.

If your peers all think this way, think about it from another angle. You will find that paid promotions at this time are much cheaper than during peak seasons, introducing more traffic at a lower price, thereby stabilizing the quality score. , make full preparations for the next peak season.

For example, in January this year, down jackets are on the market. We can use some spring new styles to update the store daily. We don’t need to invest too much money, and we only need to pay attention to the collection and purchase of products. We can observe which one is better during this period, and then make full use of it when the season comes.

In the offseason, we can continue to interact with fans in the store. You will find that, just like some stores that specialize in selling down jackets, you will find that they update store updates every day even in the summer, just to maintain interaction with store fans and maintain the popularity of the store.