Givenchy English

1, Introduction to Givenchy

Givenchy is a French luxury fashion brand, which belongs to the French LVMH Group. It is mainly engaged in high-end clothing customization, ready-made clothes, shoes, leather products and accessories. Hubert James Tafen de Givenchy was founded in 1953 with his own name.

1969 launched the "Givenchy Gentleman" product line, which set a fashion vane for men. 1988, givenchy brand was acquired by LVMH group.

Fashion designers such as john galliano, alexander mcqueen, Julian MacDonald, Ricardo Tisch and Claire White Keller joined Givenchy one after another.

65438+In February 2020, the Top 500 World Brands in 2020 compiled by the World Brand Lab was announced, and Givenchy ranked 42 1.

2. Givenchy's design concept.

The logo of Givenchy brand represents classicism, elegance, joy and Givenchy respectively, and its logo is a variant of four "G" letters and bold G Ⅳ Enchy, which is also the spirit given to the brand when it was founded.

On the basis of elegance, Givenchy gradually incorporated gorgeous elements, pure lines and complex and exquisite designs. It realizes the balance between tradition and modernity, technology and innovation. This luxurious and elegant style more or less reflects its personality, enthusiasm and modesty, plus the romantic feelings of the French.