What interesting creative advertisements have you seen?

Molly's romantic movie season "Don't Wait for Flowers to Bloom" is a romantic comedy microfilm starring Yang Yang, which tells the story of two people and tea.

Zheng Shuang, who just broke up with her boyfriend, moved into a new house. After the power failure, Zheng Shuang found that the green tea in the refrigerator mysteriously disappeared. Yang Yang, who lives downstairs, happened to find a bottle of green tea in the refrigerator. Because of two magical refrigerators, they had a romantic encounter.

Advertising performance

Advertising creative expression, referred to as advertising expression, is the formal integration of advertising creative strategies, that is, advertising information is vividly expressed through various communication symbols to achieve the purpose of influencing consumers' buying behavior, and the final form of advertising creative expression is advertising works. The characteristics of advertising media are embodied in three aspects:

1. Listen to this voice.

(1) When emphasizing the appearance and packaging of brands and products, the attraction and visual impact of a single visual image are the focus of creative expression. Jasmine tea comes in pink and green packages.

(2) The focus of advertising creativity is to show style or create artistic conception. Jasmine movies create a sweet mood of romantic love.

(3) Creativity focuses on creating surreal artistic conception. When conveying rich associations, the sound effects of advertisements will greatly activate the imagination of the audience. The refrigerator in the movie Jasmine has a big brain hole, creating a surreal artistic conception, but the performance of the hero and heroine gives us a more real feeling.

(4) TV media is the most expressive when performance and plot are needed to convey the creativity of advertising appeal. Master Kong Jasmine Tea uses the mode of microfilm to express a romantic encounter with two magical refrigerator plots.

Step 2 color

The main color of the movie Jasmine is:

(1) green-between cold and warm colors, showing a sense of harmony, tranquility, health and safety. You can use gold and light white to create an elegant and comfortable atmosphere.

(2) Orange is also an exciting color, which has the effect of lightness, joy, warmth and fashion.

(3) Yellow-with happiness, hope, wisdom and lightness, with the highest brightness.

(4) White, bright, pure and clean.

The four main colors create a romantic, pure and warm picture.

sound

(1) Actual sound: refers to the sound that appears synchronously with the TV picture. Shutterbug, the music of the movie, brings romantic and happy effects to the movie.

(2) Effect sound: that is, the sound is basically in tune with the plot of the picture, but the counterpoint is not necessarily accurate. The lively and cheerful voice in the film is in tune with the plot of the picture.

Advertising creative description

Looking forward to a jasmine blossom, tasting a wisp of honey and smelling a wisp of fragrance, waiting for a beautiful woman to come back slowly, smiling and beautiful. What to drink? I will give you all my tea when I meet Master Kong Jasmine Series.

The advertising appeal of Jasmine Honey Tea Microfilm Series is romantic love. Jasmine honey tea interprets an ideal love for young men and women and represents a romantic life proposition. Insist on fresh, beautiful and dreamy love.

This jasmine honey tea micro-film adopts emotional appeal strategy and celebrity advertising strategy to express the theme of the whole advertisement. The newly-launched TV series Love O2O is used to create momentum, and the hot couple Zheng Shuang and Yang Yang are used as male and female protagonists, following the sweetness of the TV series. Using the plot that will appear in real life, the lovelorn heroine meets the silly hero, and the love story triggered by a bottle of jasmine honey tea begins like this ... a happy and sweet encounter, showing romantic, natural and youthful love. Zheng Shuang said, "After all this talk, aren't you thirsty?" , and then drank jasmine honey tea together. Yang Yang said, "I'll give you all my tea in the future." They smiled at each other and had a sweet ending.

Warm, brisk and cheerful music interludes, Satebug, the land of you and me, and your fierce fire run through this film, like a little girl's mood, arousing people's emotions.

I like his freshness and elegance, such as her sweet and pure beauty, floral fragrance, new taste of tea, Master Kong jasmine tea and jasmine honey tea.

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