What is corporate culture and how should it be implemented?

Corporate culture, or organizational culture, is a unique cultural image of an organization, which consists of its values, beliefs, rituals, symbols and ways of doing things.

Corporate culture content

According to the definition of corporate culture, its content is very extensive, but the most important thing should include the following points: business philosophy, also known as business philosophy, is a unique methodological principle for an enterprise to engage in production and management activities. It is the basis of guiding enterprise behavior. In the fierce market competition environment, enterprises are faced with various contradictions and choices, which requires enterprises to have a set of scientific methodology to guide and a set of logical thinking procedures to determine their own behavior. This is the management philosophy. For example, Matsushita of Japan "emphasizes economic benefits, attaches importance to the will to survive, and strives for survival and development in all things", which is its strategic decision-making philosophy. Beijing Landao Commercial Building was established in 1994. Guided by the business philosophy of "honesty first, friendship supreme" and "showing righteousness with affection, taking advantage of righteousness, and combining righteousness and interests", the turnover doubled within three years of its establishment and jumped to the fourth place in the capital business circle. Values The so-called values are the basic viewpoints that people evaluate the existence, behavior and behavior results of people (individuals and organizations) based on some utilitarian or moral pursuit. It can be said that life is to pursue value, and value determines the pursuit of life. Values are not the embodiment of people at a certain moment, but a system of values formed in long-term practical activities. Enterprise's values refer to employees' evaluation of the meaning of enterprise existence, business purpose and business purpose, and their pursuit of a holistic and alienated group consciousness, which is the common value criterion of all employees of the enterprise. Only on the basis of the same value criterion can the correct value goal of the enterprise be produced. With the correct value goal, there will be the behavior of striving for the value goal, and the enterprise will have hope. Therefore, the enterprise values determine the behavior orientation of employees, which is related to the life and death of enterprises. The values that only pay attention to the economic benefits of enterprises will deviate from the socialist direction, which will not only harm the interests of the country and the people, but also affect the corporate image; If we only pay attention to the values of immediate interests, we will be eager for quick success and instant benefit, engage in short-term behavior, and make enterprises lose their stamina and lead to extinction. Enterprise spirit Enterprise spirit refers to the spirit carefully cultivated by enterprise members according to their own specific nature, tasks, purposes, requirements of the times and development direction. Enterprise spirit should be embodied through the conscious practice of all employees in the enterprise. Therefore, it is the externalization of the concept consciousness and enterprising psychology of enterprise employees. Enterprise spirit is the core of enterprise culture and plays a leading role in the whole enterprise culture. Enterprise spirit is based on values and driven by value goals, which plays a decisive role in business philosophy, management system, moral fashion, group consciousness and corporate image. It can be said that enterprise spirit is the soul of an enterprise. Enterprise spirit is usually expressed in some philosophical and concise language, which is convenient for employees to remember and often used to motivate themselves; It is also convenient for external publicity and easy to form an impression in people's minds, thus forming a distinctive corporate image in society. For example, the spirit of "a fire" in Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the people in the building, and its essence is dedication to service; The spirit of "seeking truth from facts, pioneering and enterprising" in Xidan Shopping Mall embodies the value concept of seeking truth from facts as the core and the business style of being sincere and trustworthy and pioneering and enterprising. Enterprise ethics Enterprise ethics refers to the sum total of behavioral norms that adjust the relationship between enterprises and other enterprises, between enterprises and customers, and between employees within enterprises. From the perspective of ethical relations, enterprises are evaluated and standardized with moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy as standards. Different from legal norms and institutional norms, business ethics is not so mandatory and binding, but it has a positive demonstration effect and strong appeal. When it is recognized and accepted by people, it has the power of self-restraint. Therefore, it has wider adaptability and is an important means to restrain the behavior of enterprises and employees. The reason why China's time-honored Tongrentang Pharmacy can last for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of enterprises, forming a professional ethics with industry characteristics, that is, "helping the world and strengthening the body, striving for perfection, not deceiving children, and treating them equally." Group consciousness group is an organization, and group consciousness refers to the collective concept of its members. Group consciousness is an important psychological factor in the formation of internal cohesion in enterprises. The formation of enterprise group consciousness makes every employee of the enterprise regard their work and behavior as an integral part of realizing enterprise goals, makes them feel proud of being a member of the enterprise, and has a sense of honor for the achievements of the enterprise, so as to regard the enterprise as the same body and ownership of their own interests. Therefore, they will strive to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with the goals of the enterprise. Corporate image Corporate image is the overall impression of an enterprise, which is expressed through its external characteristics and operational strength and is recognized by consumers and the public. The corporate image expressed by external characteristics is called superficial image, such as signboard, facade, logo, advertisement, trademark, clothing, business environment and so on. It gives people an intuitive feeling and is easy to form an impression; The image expressed through management strength is called deep image, which is the concentrated expression of internal factors of the enterprise, such as personnel quality, production and operation ability, management level, financial strength and product quality. The surface image is based on the depth image. Without the deep image, the surface image is false and cannot be maintained for a long time. Because circulation enterprises mainly deal in goods and provide services, and have more contact with customers, the superficial image is particularly important, but this does not mean that the deep image can be put in a secondary position. Xidan Shopping Mall in Beijing has set up a corporate image of "treating people sincerely, touching people sincerely, treating people sincerely and treating people sincerely", and this service is based on beautiful shopping environment, reliable commodity quality and real price, that is, taking solid material foundation and operational strength as the guarantee of quality service, realizing the combination of superficial image and deep image and winning the trust of customers. Corporate image also includes visual identification system of corporate image, such as VIS system, which is the visual identification of corporate propaganda, one of the channels for this enterprise to introduce social visual cognition, and also the symbolic content of marking whether the enterprise has entered modern management. Enterprise system Enterprise system is formed in the practice of production and operation, which is mandatory for people's behavior and can guarantee certain rights. From the hierarchical structure of enterprise culture, enterprise system belongs to the middle level, which is the expression of spiritual culture and the guarantee of material culture realization. As a model of employee's code of conduct, enterprise system enables individual activities to be carried out reasonably, internal and external interpersonal relationships to be coordinated, and employees' interests to be guaranteed, so that enterprises can be organized in an orderly manner and work hard to achieve enterprise goals. Cultural Structure The corporate cultural structure refers to the temporal and spatial order, primary and secondary positions and combination modes among the elements in the corporate cultural system, and the corporate cultural structure is the proportional relationship and positional relationship of the composition, form, level, content and type of corporate culture. It shows how these elements are linked to form the overall model of corporate culture. That is, enterprise material culture, enterprise behavior culture, enterprise system culture and enterprise spiritual culture form. Enterprise Mission The so-called enterprise mission refers to the role and responsibility that enterprises should play in social and economic development. It refers to the fundamental nature and reasons for the existence of enterprises, explains the business fields and business ideas of enterprises, and provides the basis for the establishment of enterprise goals and the formulation of strategies. The mission of an enterprise should explain the scope and level of its activities in the whole social and economic field, and specifically express its identity or role in social and economic activities. It includes the business philosophy, purpose and image of the enterprise.

Steps of enterprise culture construction

Step 1: Set up the corporate culture strategy committee and other relevant departments within the enterprise, with the special person (preferably the top leader of the enterprise) in charge, and cooperate with professional consulting institutions to form the corporate culture execution team; The second step: collect excellent corporate culture cases, investigate and analyze the current situation, industry situation, competition situation and ultimate goal of the enterprise, and get the necessity and development requirements of the enterprise; Step 3: Summarize corporate vision, mission, spirit, idea, strategy and slogan scientifically and artistically. The fourth step; According to the detailed conceptual level and the actual needs of enterprises, design enterprise behavior norms, including employee behavior norms, service norms, production norms, crisis management norms, ceremonies, ceremonies, etc. Step 5: Plan the corporate image system, which is generally carried out by professional design institutions. Ensure that the design meets the artistic, international, high recognition and industry requirements.

Construction method of enterprise culture

1, morning meeting, evening party, summary meeting is to spend some time preaching the company's values before going to work and after work every day. The summary meeting is a monthly, quarterly and annual departmental and company-wide regular meeting, which should be fixed and become a part of the company system and corporate culture. 2. Thinking summary Thinking summary is to regularly let employees compare their behaviors according to the content of corporate culture, and self-judge whether they have met the requirements of the enterprise and how to improve. 3. Post slogans to promote corporate culture. Write the core concept of corporate culture as a slogan and post it in a prominent position in the enterprise. 4. Set up advanced models and set up visual behavior standards and concept signs for employees. Through typical employees, let them clearly understand "what is active work", "what is active work", "what is professionalism", "what is cost concept" and "what is high efficiency", so as to improve employees' behavior. These behaviors are difficult to describe quantitatively, and only concrete images can make employees fully understand them. 5, website construction website timely guidelines, ideas, cultural propaganda, corporate website construction expert rice culture CEO pointed out that finding a professional website construction company related to corporate culture is more in line with and closer to the company's corporate culture. 6. Authoritative preaching Introducing external authoritative preaching is a good way to build corporate culture. 7. Studying abroad is also a good way to build corporate culture, which undoubtedly implies to employees that the requirements put forward by the enterprise management authorities are reasonable, because others have already done so, and we have not done so because we have not worked hard enough. We should improve our work and learn from others. 8. Story The story about the enterprise is circulated within the enterprise and will play a role in the construction of corporate culture. 9. The history showroom of enterprise entrepreneurship and development displays all items related to enterprise development. 10. Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year's Day parties, etc. In these activities, the values of corporate culture can run through. 1 1. Introducing new people, new culture and new employees will inevitably bring some new cultures, and the integration of new culture and old culture will form another new culture. 12. Conduct mutual evaluation activities. Mutual evaluation activity is that employees evaluate their colleagues' work status in public according to the requirements of corporate culture, and also evaluate how they do in public, and how their colleagues evaluate how they do. Through mutual evaluation activities, they clarify contradictions, eliminate differences, correct shortcomings, carry forward advantages, and distinguish right from wrong, thus achieving the optimization of working conditions. 13, the role model of leaders plays a great role in the formation of corporate culture. 14. The establishment of corporate newspapers and periodicals is an important part of corporate culture construction and an important carrier of corporate culture. The enterprise newspaper is a window to publicize the enterprise to all the public and customers related to the enterprise inside and outside the enterprise.