How much does it cost to design an advertising leaflet?

The design fee ranges from 500 to 2000. How to design leaflets simply and effectively? Next, Zhonghui Design will show you through several simple steps.

Summarize the contents of the leaflet

We know how tempting it is to jump directly to the design stage. But first, let's consider something important: planning. Before starting the design, you need to determine the information content.

Before we begin, there are some important questions to ask ourselves:

Who is the target audience?

What is the goal of the leaflet?

What do you want the audience to do after watching it?

As long as you answer these questions, you can begin to summarize the effective content of the leaflet.

Keep the content simple.

Write the content well and be as concise as possible. The audience is often inattentive. Make sure not to use vague language, because it will make them unclear about the main purpose of the leaflet.

Make information easy to read

In addition to ensuring that the information on the leaflet is short, clear and vivid, you should also ensure that the layout of the leaflet is easy for the audience to understand. In five seconds, get their attention. What do you need to do? You can apply clear large font titles and use bullets or grouping boxes; By highlighting "Who? What? Where is it? When? " These problems further achieve the purpose of catching the audience's attention.

Not everything has to be expressed in words.

You can also use images, infographics or graphics to convey information better. If you are selling products, please attach pictures of the products. This can not only provide some visual graphics for the audience, but also help you turn the audience into real customers.

Next is the exciting part. Key information and summary content strategy are on the page.

The style and feel of the leaflet must be consistent with the key information and content, so that the audience will not be confused when receiving the leaflet.

Highlight brand elements

If you are designing flyers for your company or your own brand, you may already have a fixed brand logo-which means the colors, images, fonts and visual styles you often use. Make sure to add these elements to the leaflet so that people can know which company did the promotion. Sticking to style will bring professional brand image to the brand.

Design Tip: If there is only one logo and there are no other visual brand identification elements for reference, in this case, please try to use the color of the logo, which will make the flyer design cohesive and consistent.

Use colors to change the emotional atmosphere of flyers.

Bright colors such as yellow and orange combine with bright blue to form a perfect design, which can be used for party flyers. These colors will bring pleasure and excitement to the design. If you use bright colors on the background of the flyer, make sure that the colors used in the foreground text stand out and keep balance with the background color.

Some dark colors, such as black, deep yellow, copper gray or wine red, are very suitable for company flyers. These colors will give the flyer a professional and fashionable feeling.

Design Tip: Before choosing a color scheme, consider the color matching theory and how you want to influence the audience's mood when they see the leaflet. Do you want them to feel excited and relaxed? Or do you want to show them the authority of the brand or product?

Add related images and visual effects.

A picture is worth a thousand words, so it is very important to make full use of the limited space of the leaflet. Nothing conveys information more easily than images.

If you are making flyers for the company, use product pictures instead of text descriptions. If you are designing an invitation, please add pictures of related activities.

Apply grids and shapes

When designing flyers, one of the biggest challenges you will face is that you will have to deal with the problem of insufficient space. This is where grids and shapes can come into play.

For corporate flyers, you can use a single-column structured text content layout. If you want to be more unique, you can try to divide the leaflet into irregular columns or parts.

The application of grids and columns can fill the layout with more content and still have a minimalist and orderly appearance.

Instead of using a horizontal layout, you can also add shapes that divide the layout area. You can try to add triangles or circles, or use diagonal boxes on flyers to break the rules. The shape of a flat color is the perfect position for a slogan or a slightly transparent background image.

Take some time to plan the content and design before you start to lay out the leaflets. You will be surprised to find that you can achieve such good results with the design skills you like in this article.

Size and shape of leaflets

You will often find that the shape and size of some leaflets meet the conventional standards. Of course, if the purpose of the leaflet is to tell the audience that you want to stick to this simple style and shape. However, if leaflets are used to market more interesting and creative things, why not try die cutting or some folding or unfolding forms that can produce interactivity?

Although mass printing is cheaper than ever, you will find that it is often a single page, either too thick or too thin to tear easily.

After investing time and energy to create a stunning design, it is important to correctly complete the last step-reasonable consideration of paper and technology in post-printing.

If this can make the audience feel that the things in their hands are of higher quality, then this well-designed leaflet is more likely to be preserved.