Victory Culture Construction Plan

In order to adapt to the changing new situation and the new tasks and requirements of the scientific and harmonious development of Shengli Oilfield, we will further promote the construction of Shengli culture, continue to enhance the soft power and core competitiveness of the oilfield culture, and consolidate the "Century of Innovation, Centenary of Victory" "Cultural foundation, the "2009-2011 Victory Culture Construction Plan" was specially formulated.

1. Important status and unique role

1. In its more than 40 years of development, Shengli Oilfield has not only created huge material wealth for the country, but also created precious spiritual wealth. , condensed into a dynamic and inspiring "victory culture". In recent years, the oilfield has vigorously promoted the spirit of victory in the new era of "from entrepreneurship to innovation, from victory to victory", publicized and implemented the same vision of "a hundred years of innovation, a hundred years of victory" and "a hundred years of innovation, a hundred years of victory, a hundred years of victory" We will continue to enrich the cultural connotation of Shengli, establish a work operation mechanism, continue to build the Shengli brand, and deeply create a grassroots family culture to promote the reform, development and stability of the oilfield. Create a good cultural environment and provide an inexhaustible source of motivation. Give full play to the brand role of Shengli Oilfield as the "National Corporate Culture Demonstration Base", build a learning and exchange platform, comprehensively display the results and experience of Shengli Culture Construction, and continue to enhance the visibility of Shengli Oilfield and the influence of Shengli Culture.

2. The competition among modern enterprises is increasingly manifested in the competition among corporate cultures. Culture has increasingly become the source of corporate cohesion and creativity, and an important factor in corporate core competitiveness. Under the new historical conditions, the mission of Shengli Culture Construction is more glorious and sacred, and the tasks are more arduous and arduous. It must not only serve the oilfield production and operation center and the overall reform, development and stability, but more importantly, create good conditions for the scientific and harmonious development of the oilfield. Cultural conditions, give full play to the role of victory culture in promoting corporate development strategy, leading role in system and management innovation, supporting role in shaping the value of the workforce, and achieving harmony between victory culture and oilfield development strategy, and harmony between oilfield development and employee development. Consistent, the harmony between Shengli's cultural advantages and the oilfield's competitive advantages promotes the construction of a harmonious oilfield, enhances the soft power of oilfield culture, and creates the core competitiveness of the enterprise.

3. Victory culture construction is a systematic project to improve the overall quality of the enterprise. Although it has achieved fruitful results, it is still in the initial stage of development and requires long-term exploration and practice. The report of the 17th National Congress of the Communist Party of China highlighted the extreme importance of strengthening cultural construction and improving the country's cultural soft power, and made comprehensive arrangements for launching a new upsurge in socialist cultural construction and promoting the development and prosperity of socialist culture. This provides rare development opportunities and favorable environmental conditions for deepening the construction of victory culture. Standing at a new starting point, we must be based on the basic positioning of the primary development stage, integrate the construction of material civilization, political civilization, spiritual civilization and ecological civilization, and correctly grasp and handle the relationship between the construction of a successful culture, production management and ideological and political work. Relationships, promoting concept innovation through concept renewal, and promoting management upgrading through cultural development. At the same time, we will give full play to the unique role of the "passport" and "universal language" in the corporate culture market to strengthen and promote the oilfield's external exchanges and cooperation, further build the Shengli brand and enhance the image of Shengli.

2. Guiding Ideology and Basic Principles

(1) Guiding Ideology

4. Guided by the Scientific Outlook on Development and the Socialist Core Value System, study seriously Implement the Sinopec Group Corporation's corporate culture construction outline, adhere to the people-oriented approach, and thoroughly implement the *** construction and sharing concept of "*** create a century of victory, *** build a harmonious oil field, and *** enjoy a better life", and use ***Common vision and goals inspire people, use ***common value pursuit to shape people, abide by ***common systems and norms, cultivate ***comrades' behavioral habits, deepen the construction of victory culture, and promote the reform, development, stability and realization of science in the oilfield. Harmonious development, creating a good humanistic environment and cultural conditions, and providing strong ideological guarantee and spiritual motivation.

(2) Basic principles

5. Combining inheritance and innovation.

Vigorously carry forward China's excellent traditional culture, especially the Qilu culture that is vigorous, promising, politically connected and harmonious, inherit and carry forward the fine traditional style of "three olds, four stricts" and "four samenesses" in petroleum and petrochemicals, adhere to the good practices and good experiences that have been effective in the past, Combine traditional ideological and political advantages with modern enterprise management, learn from advanced enterprise management and excellent corporate culture at home and abroad, continuously innovate and develop the connotation of victory culture, and enrich and improve the victory cultural system.

6. Combine content with form. Taking the "four elements" (*** the same vision and goals, *** the same pursuit of values, *** the same systems and norms, and *** the same behavioral habits) as the main content of the victory culture construction, the oilfield functional departments and agencies are clearly defined. The target responsibilities and phased tasks of departments and units should be selected, the work starting point should be strengthened, the carrier operation should be strengthened, and various effective forms should be adopted to carry out various mass creation activities to promote cultural concepts to take root and become concrete institutional norms and Customized rules of conduct.

7. Combining research and construction. Give full play to the role of the Oilfield Corporate Culture Research Association and the research branches of each unit, and conduct research on important theoretical and practical issues in corporate culture construction based on the actual situation of the oilfield. In particular, it is necessary to strengthen research on the regional culture of the Yellow River Delta, the western culture of Shengli in Xinjiang and northeastern Sichuan, the "marine culture" of the Shengli construction area on the Bohai Bay, and the cross-cultural management of oil fields in overseas markets. Use innovative theories to guide construction practice, promote the transformation of results, and enhance the soft power of oilfield culture.

8. Combination of personality and personality. Adhere to the strategic, leading and integrated nature of the global culture, highlight the difference, diversity and creativity of the individual culture, take Sinopec's corporate culture as the fundamental requirement, and highlight the "oil" and "victory" of the victory culture Characteristics; taking victory culture as the ultimate requirement, innovatively developing the sub-system culture and unit sub-culture of the oil field industry; taking the concept of "four gatherings" (gathering love to love the family, gathering strength to build the family, gathering heart to steward, gathering wisdom to build the family) In order to meet the needs of the people, create a grassroots family culture with distinctive personality.

9. Combining the long term with the short term. On the one hand, the construction of victory culture must focus on the long term, enhance foresight and foresight, grasp the construction laws, clarify the development direction, implement the target plan, and achieve an everlasting foundation; on the other hand, it must be based on the present and complete monthly, quarterly and step-by-step plans as planned. The annual work tasks reflect the stages, strengthen the practicality, timely summarize the results and experiences achieved, carefully identify the existing problems and deficiencies, make rectifications and improvements, maintain vitality and promote sustainable development.

10. Combine internal and external aspects. On the one hand, we mobilize and attract the majority of cadres and workers in the oil field to actively participate in the construction of victory culture, give full play to the key and leading role of leading cadres at all levels, give play to the central and main role of middle-level managers, especially functional departments, and give full play to the main role of the workers and staff in the construction, and the top and bottom share the same desire. , work together to create independent innovation results in corporate culture; on the other hand, build a platform for external cooperation and exchange, strengthen business contacts and project cooperation with Shandong Province and domestic and foreign corporate culture-related institutions, and organize to participate in the National Corporate Culture Annual Conference , Chinese and foreign corporate culture summits and high-level forums, allowing Shengli Culture to communicate and display on a broader platform, continuously improving its reputation and expanding its influence.

3. Overall Goals and Main Tasks

(1) Overall Goals

11. Continuously innovate and develop a winning cultural system. Focusing on the construction of execution culture, precision culture, innovation culture, and harmonious culture, we will deepen the research and construction of subsystem cultures such as integrity culture, safety culture, and community culture and grassroots culture, and strengthen the study of topics such as the successful western culture, ocean culture, and network culture. Exploratory research, expand new areas of corporate culture research, create new results in the construction of Shengli Culture, give full play to the role of Shengli Oilfield as a "national corporate culture demonstration base", and strive to maintain the advanced and exemplary nature of Shengli Culture. Adhere to the implementation of the "people with culture" project and create a high-quality talent team. We will persist in carrying out cultural management activities, create advanced management models, and improve oilfield management levels. We will adhere to the strategy of “promoting oil through science and technology” and create core technologies to provide strong support for increasing reserves and stabilizing production. Vigorously strengthen the construction of Shengli brand.

By creating a series of brands with high visibility, great influence, strong competitiveness and good profitability, the cluster advantage of Shengli brand will be formed, the core competitiveness of the enterprise will be continuously improved, and the strong strength and reputation image of Shengli Oilfield will be demonstrated and established.

(2) Main tasks

12. Enrich and develop the concept system of victory culture. The victorious spirit of the new era of "from entrepreneurship to innovation, from victory to victory", the common vision of "a hundred years of innovation, a hundred years of victory", "a hundred years of victory, a harmonious oil field, and enjoyment of everything" The shared concept of "good life" of the Communist Party of China and the code of conduct of the Communist Party of China that "everyone abides by rules and disciplines, pays attention to detail in everything, always pays attention to innovation, and embodies harmony everywhere" are the core of the victory cultural concept system at this stage. content. The concept of "first build, first share" is not only the fundamental guiding ideology of victory culture construction, but also the long-term strategic task of victory culture construction. The implementation of the concept of "*** build *** share" is long-term, innovative and practical. It is necessary to take the concept of socialist construction and shared values ??as the leading value orientation of the oil field, build a solid ideological foundation for the unity of cadres and workers, turn advanced cultural concepts into specific codes of conduct, and transform them into practical actions for entrepreneurship.

13. Improve the institutional behavior system. Integrate the concept of victory culture into specific rules and regulations, integrate and optimize traditional management and modern management, upgrade employees' management experience into management standards, revise and improve various system texts, and gradually establish a set of system texts to support multiple management systems , and finally form an institutional behavior system with winning characteristics. Focusing on improving and implementing the job responsibility system, we will strictly implement Sinopec's safety production bans and thoroughly publicize and implement the "Employee Code of Conduct". While attaching importance to scientific standards and institutional norms, we should vigorously promote cultural management, emphasize and increase the "soft elements" in management, soften the rigid system, make the rigid system flexible, and turn coercion and external constraints into conscious and Autonomous management, changing prevention and punishment into full trust and continuous encouragement, realizing value orientation in incentives and constraints, implanting cultural concepts into the body of the enterprise, integrating into the blood of employees, and turning them into behavioral habits.

14. Improve the corporate image system. In accordance with the relevant regulations of the group company, the unified image logo shall be standardized and used to maintain the overall image of "Sinopec". Guided by the golden signboard "Shengli Oilfield", we will shape and establish the brand image of Shengli Oilfield. Strengthen the sense of mission and consciousness of "big companies must make big achievements, big companies must make big contributions", unify the development of enterprises, contribute to society, and benefit employees, further fulfill corporate social responsibilities, actively participate in volunteer services, help the disabled, and Carry out various social welfare activities such as providing relief to disaster-stricken areas, and promote the new social trend of helping those in need and helping others. Comprehensively strengthen the construction of oilfields and promote the coordinated development of regional social and economic development.

15. Vigorously promote the construction of execution culture. With the core requirement of "implementing decisions without wavering, enforcing disciplines without distortion, and enforcement systems without distortion", elevating enforcement to cultural consciousness must not only reflect the authority of decision-making, the strictness of disciplines, and the rigidity of the system, but also strengthen The majority of cadres and employees have a sense of responsibility and awareness of implementation, strictly implement the decisions and arrangements of superior departments and the bureau party committee, consciously implement various disciplines and institutional standards, standardize process operations, and strengthen supervision and assessment. It is necessary to focus on the implementation of the job responsibility system, thoroughly publicize and implement Sinopec's "Employee Code" and safety prohibitions, and form a behavioral habit and good atmosphere of "everyone abides by rules and disciplines".

16. Vigorously promote the construction of fine culture. With the core requirements of "careful search in exploration, meticulous carving in development, careful calculation in management, and excellence in operation", we will continue to deepen our understanding of the laws of oil and gas accumulation, enrich and improve the theory of hidden oil and gas reservoirs, and establish scientific development , precise development and cost-effective development concepts to continuously improve reserve utilization rate and oil field recovery rate. We should firmly establish the idea of ??"living a tight life" and carry out in-depth mass activities to tap potential and increase efficiency. Establish and strengthen the awareness of high-quality products, do every little thing with all your heart, make every detail "zero defective", practice simple moves to the extreme, focus on typical demonstrations, play a leading role, and form a "pay attention to detail in everything" Behavioral habits and strict style of work.

17. Vigorously promote the construction of innovative culture.

With "conceptual innovation, management innovation, and technological innovation" as the core requirements, we educate and guide cadres and employees to always adhere to emancipating their minds, seeking truth from facts, and advancing with the times, cultivating innovative thinking, establishing innovative awareness, promoting the innovative spirit, and creating innovative results. Taking concept innovation as the guide, we will promote management innovation and technological innovation. Change management ideas, innovate management methods, and standardize management behaviors. Give management work new connotation and create a new model of oilfield management. We vigorously promote the spirit of daring to be the first, strive to create favorable conditions that encourage and dare to innovate and a cultural atmosphere in which innovation is everywhere and everyone can do it, and form a behavioral habit and good environment of "always focusing on innovation".

18. Vigorously promote the construction of harmonious culture. With the core requirements of "harmony between cadres and the masses, harmony in the listed company's existence, and harmony in the oil fields", we firmly establish the mass thought and harmony concept of "putting people first, people first, and peace as the most important", and make great efforts to solve the problems that employees and the masses are most concerned about. The most direct and realistic people's livelihood issues inspire the enthusiasm and enthusiasm to "create, create, build and enjoy". Firmly establish the idea of ????"the overall situation is a chess game", seek the intersection of interests, emotional integration and cognitive common points of all parties, and adhere to the development strategy, stability, environment construction and responsibility. *** responsibility to promote the integrated development of listing and survival. Establish the harmonious idea of ??"one family from oilfields and one family from oilfields", strengthen the integration of oilfields and fields, complement each other's advantages, implement mutual benefit and reciprocity, and promote common development. Carry out in-depth activities to create harmonious units, harmonious communities, harmonious families and volunteer service activities to further improve the quality, level and level of harmonious culture construction in the oilfield, and form behavioral habits and a good situation of "harmonious everywhere".

19. Standardize and improve grassroots family culture. In accordance with the "four gatherings" concept of "gathering love to love the family, gathering strength to build the family, gathering heart to manage the family, gathering wisdom to build the family", standardize the construction of grassroots family culture. It is necessary to seize the favorable opportunity for grassroots hardware repair and transformation to improve the level of grassroots software construction. Produce signboards for the "Four Gathering" concept, use briefings, blackboards and other forms to widely publicize it, and integrate it into production operations and daily management work, so that grassroots cadres and workers will be subtly affected. Guided by the concept of "Four Gatherings", we will carry out extensive team spirit collection and selection activities at the grassroots level to further summarize and refine the team spirit with unique characteristics, and cultivate and build an outstanding team that is united and cohesive. Carry out solid research on grassroots community culture topics, strengthen research and guidance on grassroots community culture construction demonstration sites, compile typical cases, summarize and form certain models and examples by industry and team type, and organize the selection of a group of outstanding grassroots community culture every year.

20. Focus on strengthening human resources development and construction. Integrate various education and training resources in the oil field, use educational positions such as Gaopei Party School and Shengli Vocational College to strengthen the learning and training of cadres and workers, vigorously develop human resources, establish the concept of advanced talent culture, and deepen the three talents of operation management, professional technology, and skill operation Team building, cultivating a large number of highly skilled talent teams represented by chief technical masters, senior experts, etc., to provide strong talent guarantee and intellectual support for the development of various oilfield undertakings.

21. Continue to strengthen Shengli brand building. Establish a long-term mechanism for brand building and management. Strengthen the planning, design and packaging promotion of the Shengli brand, participate in national brand building-related activities, and use various brand communication methods and channels to demonstrate the comprehensive strength of Shengli Oilfield and expand the reputation of the Shengli brand. We will further improve the brand selection criteria and organize the selection of a batch of new winning brands every year. All industries and units must cultivate and form their own industry brands, technology brands, management brands, service brands, talent brands, and cultural brands. Pay attention to and strengthen research on brand strategy and brand culture, increase the cultural content of the brand, refine the core value of the brand, and strengthen the cultural support of the brand.

4. Specific requirements and safeguard measures

22. Improve ideological understanding and strengthen organizational leadership. Party and government organizations at all levels in the oil field must put corporate culture construction in a more prominent position and strive to ensure that leadership, institutions and personnel are in place.

It is necessary to effectively strengthen the learning, training and practical application of leading cadres at all levels, establish the ideology of culture-led enterprise development, form a high degree of cultural consciousness, strong cultural determination and lofty cultural pursuits, and play a key leading role in the construction of corporate culture . Each unit must follow the unified deployment of the bureau's party committee, formulate long-term development plans and annual work plans for corporate culture construction, clarify goals and responsibilities, take practical measures, and strive to make the work deeper, more detailed, and more practical.

23. According to the cultural system and main content of the group company, sort out and integrate the victory culture and the sub-cultures of each unit at different levels, combine unity with diversity, and mobilize the enthusiasm of all levels. At the oilfield level, it is necessary to integrate the values ??of Shengli Culture with the core content of Sinopec's corporate culture, revise and improve the "Shengli Culture Manual" and employee code of conduct. The cultural content of each secondary and grass-roots unit and the edited corporate culture manual must be modified and improved to make them consistent with the core concepts of the group company and Shengli Oilfield.

24. Innovate and improve the operating mechanism of corporate culture construction. Give full play to the organizational, comprehensive, coordination and guidance functions of the corporate culture construction department, give full play to the respective advantages of agencies and departments in corporate culture construction, give full play to the creative role of each secondary and grassroots unit, and form top-down consistency, left-right coordination, internal and external coordination A working pattern of linkage and joint efforts to build a winning culture. To strengthen study inspections and research guidance, the oilfield organizes an experience exchange meeting on corporate culture construction every year.

25. Explore and establish an evaluation mechanism for corporate culture construction. Strengthen supervision and evaluation of the process and results of victory culture construction. Continue to deepen the research on the assessment of victory culture, learn from advanced domestic and foreign experience, use the "four elements" as the main content and assessment standards, explore the establishment of an assessment system and assessment mechanism for the construction of victory culture, and reduce arbitrariness and disorganization in work. Let the construction of victory culture gradually embark on the track of standardization and standardization. At the same time, we will strengthen the assessment and selection of corporate culture construction work. Clarify construction tasks, formulate work plans, inspect and assess the corporate culture construction work of each unit through hardening conditions, detailed measures, and quantitative standards, select annual advanced units and advanced workers in corporate culture construction, and recommend outstanding results to participate in national enterprises Selection and recognition of culture-related awards.

26. Consolidate cultural positions and strengthen cultural dissemination. Excavate and make good use of traditional petroleum and petrochemical cultural resources, strengthen the construction and management of patriotic education bases such as Huaba Well, Ying'er Well, Tuo 11 Well, Gudong Seawall and other oil fields, and regularly carry out fine tradition and victory spirit education for employees ; Utilize major media such as "Victory Daily", Victory TV, and "Victory News Network", make full use of the advantages of online media, set up special columns, strengthen publicity and reporting, and maintain strong public opinion. Continue to edit and publish the "Victory Culture Series", run the "Victory Culture" magazine and the "Victory Culture Network" well, enhance guidance and readability, and play a good role as a position and window. Taking the Oilfield Corporate Culture Research Association, Political Research Association, Social Science Federation, etc. as the main positions, organize corporate culture seminars, promote theoretical innovation, and guide construction practice. With Victory Square as the leader and the residential squares of each community as the main position, various small and diverse cultural activities that are popular with the masses are regularly organized and carried out to enrich the spiritual and cultural life of employee residents.

27. Strengthen the learning and training of personnel in corporate culture positions and strengthen the core team of oilfield corporate culture construction. Position personnel should enhance their professional sense of mission and responsibility, and conscientiously carry out the daily work of corporate culture construction. Further leverage the role of the Oilfield Corporate Culture Research Association and secondary branches, conduct research on theoretical and practical issues of victory culture, and continuously achieve innovative results. The oilfield organizes the selection of outstanding achievements every year and commends and rewards them.

28. Vigorously cultivate, select and promote advanced models, and give full play to the demonstration, guidance and driving role of advanced models. Optimize a good environment for the growth of models, establish a training mechanism for advanced models, and vigorously select, commend and publicize advanced models at different levels and types. In particular, we must vigorously publicize the "Ten Red Flags for Grassroots Construction" and the "Top Ten in the New Era" in the oil field. model".

Not only should advanced models have a strong sense of accomplishment and a high sense of honor, but they should also be able to obtain visible and tangible tangible benefits and benefits, stimulating the enthusiasm of all units and cadres and workers to strive for excellence. To strengthen and promote the construction of execution culture, precision culture, innovation culture and harmonious culture, it is necessary to select some industry units in a focused and planned manner, conduct pilot projects first, accumulate experience, hold on-site experience exchange meetings, take stock of the results, commend the advanced, and transfer the advanced Cultural concepts are turned into specific behavioral rules, and unique behavioral norms are cultivated.

29. Oil fields and secondary units must carry out corporate culture construction in accordance with the requirements of the State-owned Assets Supervision and Administration Commission’s "Guiding Opinions on Strengthening the Construction of Corporate Culture of Central Enterprises" and the "Outline for the Construction of Corporate Culture of Sinopec Group Corporation" Necessary investment in software and hardware, establishment of special funds for corporate culture construction and inclusion in the corporate budget, providing financial support and material guarantees, ensuring the implementation of corporate culture construction goals and tasks, and promoting the continuous achievement of new breakthroughs and new progress in the construction of victory culture.