Country Garden Holdings Limited’s brand extension

Real Estate Sector: Unique development model of a pioneer in urbanization construction

As a pioneer in urbanization construction in China, Country Garden projects are mostly located in urban development potential areas, implementing design, The integrated development model of construction and property management; the Country Garden Homestead model, which is composed of high-quality products, high-quality garden environment, complete supporting facilities, and national first-class property services, has provided various regional markets with a large number of high-quality residential products with excellent value for money. .

Property management sector: Five-star community life service provider

Qualifications: In 2006, Country Garden Property Management Company was recognized as a "first-level qualification" by the Ministry of Construction. It has won the honorary titles of National, Provincial and Municipal Excellent Demonstration Community, Civilized Community and Greening Unit for many times.

Details: Country Garden’s property service projects cover all aspects of the owner’s life, “doing every little thing with care”, and achieving a five-star home through every detail of service.

Professional: As early as 1994, Country Garden was the first to introduce the hotel-style property service concept. In 2003, the first five-star hotel in the Country Garden community opened. Based on this, a professional property management team with five-star hotel service quality came into being to serve as good housekeepers for the owners.

Technology: Country Garden Property keeps pace with the times and introduces intelligent property service systems such as access control systems, garden area monitoring systems, solar homes, and electronic pulse fences. In 2007, Country Garden Community Service Network was launched. It is the first comprehensive community service platform in China independently established by a property management company.

Culture: Country Garden takes "good neighborliness, friendship and mutual care" as its community cultural brand, and advocates a harmonious and loving living atmosphere. Property management companies focus on guiding and helping the formation of owner associations. Owners of various communities actively practice the concept of charity and contribute to charity.

Phoenix International Hotel Management Company: The largest and most powerful five-star brand hotel group in the country

Country Garden Phoenix International Hotel Management Company is the five-star hotel group with the strongest comprehensive strength in the country Hotel group, Phoenix International carefully cultivates the "Country Garden Phoenix" and "Country Garden Holiday" brands.

In July 2011, Country Garden Phoenix International Hotel Management Company won the title of "Top 30 Chinese Local Hotel Management Companies (Groups) in 2010" issued by the National Tourism Administration and China Tourism and Hotels Association; in November, again Won the honor of "Platinum Award for Chinese and Foreign Hotels - Top Ten Brand Hotel Management Companies".

In order to further improve management level and service quality and provide guests with better products and services, Country Garden Phoenix International Hotel Management Company has signed a management cooperation agreement with famous international brands such as Maritim and Hilton to open A new chapter in the development of Country Garden Phoenix International.

Construction and decoration sector: Guangdong Tengyue Construction Engineering Co., Ltd., the second largest private construction enterprise in terms of comprehensive strength

Guangdong Tengyue Construction Engineering Co., Ltd. is a secondary legal person enterprise under Country Garden Group. The company has the first-level qualification for general contracting of house construction, the second-level qualification for curtain wall design and construction, and the third-level qualification for professional contracting of mechanical and electrical installation. Since its establishment, Tengyue has closely followed the market, seized opportunities, and continuously achieved leapfrog development. The company has a registered capital of 900 million yuan, an annual construction capacity of more than 5 million square meters, and its business covers Guangdong, Anhui, Jiangsu, Hubei, Shenyang and other provinces and cities.

Tengyue Construction has a complete organizational structure and sound management system. Through continuous deepening of reforms and innovative project management models, Tengyue Construction has obvious advantages in rapid construction, cost control, quality management, etc. In recent years, it has won the title of "National Private Enterprise" "Second in Comprehensive Strength of Construction Enterprises", "Top 100 Construction Enterprises in China", "The Most Competitive Construction Enterprises in Guangdong Province", "2012 China Construction 'Top 100 Stars'" and other national, provincial and municipal honors.