What is the symbol of Lancome?

The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, the letter "S" in the name of the castle has been replaced by a typical French long sound symbol. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.

Armand, the founder of the brand, believes that every woman is like a rose, with her own characteristics and gestures. So the brand was named after the castle, and the rose became the brand symbol of Lancome. Lancome's original trademark contains symbols representing its three series: rose: perfume series; Lotus: representing skin care series; L 1: It represents the make-up series.

Europeanized beauty represented by Lancome is the most easily accepted by women in China, because she is fashionable without losing her affinity; She is lively and has enough connotation. "

Extended data:

Armand Roland, the father of Lancome, is a man who loves roses very much. In his manor in Ville d'Avray, a suburb of Paris, all kinds of roses are planted. So he naturally chose the rose as the symbol of Lancome.

The traditional, beautiful, noble and elegant Lancome rose logo is the representative work of the famous painter Reddutt (1759- 1840) who is good at painting plants and manors.

1964: Standardized lobular and long-stemmed roses have become the brand image of Lancome, appearing in Lancome advertisements and all packaging patterns.

1974: The leaves on the pattern have been removed and become more exquisite patterns.

1990: the perfume with the theme of "hug me" is also described as a perfume with history and memory. The beautiful perfume bottle is like an inverted crystal pyramid, which enhances its attraction.

1996: The roses used in 1960s still appear in the packaging and advertisements of Lancome products. Due to different product types, the roses show different colors, such as white for skin care, red or purple for cosmetics and yellow for sun protection, which further strengthens the status of this rose.

Baidu Encyclopedia-Lancome