About business card size and layout

The proportion of business card design is a matter of proportion and balance of the entire screen. It is mainly reflected in two aspects: first, the overall content of the business card, including the proportional relationship of the plan, logo, and color blocks; second, the proportional relationship of the border line. Commonly used business card design ratios include the golden ratio and the Fibonacci sequence.

A business card is an image introduction of a person or a company, and a carrier of interpersonal communication and company cooperation. Our common business cards generally have a size of 90mm*55mm or 94mm*54mm. Regardless of size, a business card is a small card. This card may be small, but it does a lot. Therefore, when designing business cards, it is necessary to reflect the maximum value in a very small range.

To maximize the value of a business card, you need to fully design the layout space of the business card, which requires the use of the design proportions of the business card. The proportion of business card design is a matter of proportion and balance of the entire picture. It is mainly reflected in two aspects: first, the overall content of the business card, including the proportional relationship of the plan, logo, and color blocks; second, the proportional relationship of the border line.

We commonly use two planning methods for business card design proportions:

1. The golden ratio of business card design

The golden ratio is also called the golden section, which is the design of business cards. A ratio that is widely used in . The ratio of the width to length of a rectangle is 1:1.618. Postcards, paper cards, stamps, and flags of some countries that are common in daily life all use this ratio. The golden ratio was compiled by the French architect Corbusier based on the proportions and mathematical principles of the human body structure. A man named Grips in the United States conducted a public opinion poll among the public using five rectangles of different proportions. The result was that the golden ratio rectangle was the one with the highest recognition.

Golden Drawing Method 1: Taking one side of the square as the width, find the golden rectangle. The method is to first measure one-half point on one side of the square, then use this as the center of the circle, use the line connecting the point and its opposite corner as the radius, and draw an arc to intersect with the extension line of the base of the square. The intersection point is gold. The endpoints of the long sides of the rectangle.

Golden Comparison Method 2: Use one side of the square as the length to find the golden rectangle. The method is to first measure the midpoint of one side of the square, draw a line from that point to its opposite corner, then take the midpoint as the center of the circle and draw an arc with half the radius of the square, intersecting the midpoint to On the line connecting the diagonals, draw an arc with the diagonal as the center, the intersection of the arc and the diagonal as the radius, and intersect it with the opposite side of the square. The rectangle formed by drawing parallel lines from this point is the golden section rectangle. .

2. The Fibonacci sequence for business card design

The Fibonacci sequence is a sequence that approximates the golden ratio. That is to say, the interval composition obtained by applying the ratio of the golden rectangle to the continuously arranged line group. It is a relatively beautiful proportioned shape. This kind of mathematical order is lively, the contrast is obvious, the graphics formed are full of changes, and it is widely used. The method of finding the Fabernazzi sequence is: the sum of two adjacent numbers in the sequence is taken as the third value.

The golden ratio and the Fibonacci sequence are two commonly used ratio calculations in business card design. Through the design of these two ratios, a lot of scientific and rational basis is added to the business card. For the entire layout of the business card The design is very critical.