Marketing planning implementation plan for supermarket chains

Marketing planning implementation plan for supermarket chains

In order to ensure that things or work are carried out smoothly, it is often necessary to formulate a plan in advance according to the specific situation. The plan is to solve a problem or a project or a subject. detailed process. So does anyone know how to write a standardized plan? The following is the marketing planning and implementation plan for supermarket chains that I have compiled for you. I hope it can help you.

Marketing planning implementation plan for supermarket chains 1

1. Activity theme: Celebrating National Day with courtesy and kindness

2. Activity time: September 20, 20xx Day - October 7th

3. Purpose of the event

(1) Taking the National Day as an opportunity, by planning a series of activities, we will further promote the overall image of the company and improve the company's reputation in the industry. Popularity and reputation among customers and suppliers; (2) Use National Day promotions to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

(3) Deepen the mutual understanding and emotional communication between supermarkets and consumers;

(4) Expand corporate visibility and further establish the image of the supermarket as a "caring community residents association."

4. Activity content

(1) Buy 99 yuan and get 30 yuan in cash

1. Event time: September 20th - October 7th

2. The content of the event is to celebrate the National Day With the arrival of the festival, we want to repay our customers and friends. During the event, anyone who purchases clothing and footwear in the supermarket for 99 yuan or more can get 30 yuan in cash back, and those who buy 198 yuan or more can get 60 yuan in cash back. The more you buy, the more you get back, and so on. Welcome Customers and friends come here to shop (Note: It’s the season change, and it’s the National Day. When customers are hesitant about where to buy clothes, attract customers and prevent customers from leaving and driving traffic. Promote sales). ***Build a warm home” society

3. Notes

(1) Customers must keep the shopping receipt after purchasing the event products. Get cash back at the main service desk.

(2) Only a single shopping receipt can participate in the event, multiple receipts cannot be used to participate cumulatively.

(3) When customers receive cash, the staff must stamp it with the words "Cash Received" before they can receive it.

(4) This cashback activity is only available to customers who made purchases during the activity period, and the date of printing on the receipt machine shall prevail.

(2) National Day carnival, xx gift crazy National Day carnival, carnival 1. Event time: September 20th - October 7th 2. Event content During the event, the company will publish the fourth promotion brochure (Time: September 15th-October 15th) Mid-Autumn Festival and National Day cash coupons are printed on the cover. The face value of the cash coupon is 10 yuan. Customers who get our manual, cut out the cash coupon and go to our supermarket to use one when they spend 100 yuan or more. You can directly save 8 yuan in cash. You can use two when shopping over 200 yuan. The more you buy, the more you use, and so on. Cash vouchers cannot be exchanged for cash.

Notes:

(1) When customers use cash coupons to make purchases, they must keep the cash coupons intact. They must not be used if they are damaged, blurred, etc.

(2) Cash coupons are for one-time use and must be taken back by staff when settling the bill.

(3) When customers use cash coupons for consumption, only the cash part will be refunded when returning the goods, and the cash coupon part will not be refunded.

(4) Cash coupons are not changeable and cannot be exchanged for cash.

(3) National Day Golden Week, exclusive for members, discounts on travel products and sales. National Day Golden Week, exclusive for members, discounts and sales on travel products. 1. Event time: September 20-10 On September 7, 2, all customers who purchase travel products during the event can enjoy a minimum 30% discount with their membership card. During the event, 30 special products, mainly outdoor travel snacks, skin care product sets, etc., were launched for centralized display to highlight the superiority of the National Day travel specials and promote sales. The Purchasing Department and Department Store Department are responsible for implementing tourism product information and display, while the Promotion Department is responsible for implementing on-site layout and on-site and off-site publicity.

Notes:

(1) Members who purchase special items cannot use vouchers at the same time

(2) Special items have been sold and are not refundable or exchangeable

(4) Congratulations on the same year, congratulations on the same year, congratulations on the same year

1. Event time: October 1st - 7th

2. Activity content During the activity, any customer aged 61 or older shopping in this supermarket, regardless of the amount of shopping, can go to the main service desk with their ID card to receive a beautiful gift. Each customer can only receive one during the event.

3. Notes

(1) Customers need to present their ID cards to receive gifts, and the staff will register their ID numbers.

(2) Each customer can only participate in the event once during the event

(3) The final interpretation right of this event belongs to xx Supermarket. Supermarket chain marketing planning implementation plan 2

Event time: 20 days before the Spring Festival, 15 days after the Spring Festival

Event location: RT-Mart Supermarket

Event theme: " "Welcome the spring and receive blessings, gifts are flying all over the sky", the main color is bright red, white, and yellow as a supplement.

1. Activity strategy

Promotional products:

Fresh food: super gourmet food, delicious every day (cooked food, barbecue, hot pot dishes, dishes)

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Food: In the warm winter, you and I share (snack food, drinks, alcohol, milk)

Department stores: I love my home and create a warm life (home department stores, knitting, winter goods)

Daily chemicals: I am not afraid of dryness in winter, I am good at skin care (bathing, personal care, washing)

2. Advertising support

1. DM poster: < /p>

①Specification: 16K12P, quantity: 10,000 pieces.

②The DM layout is divided into titles and product categories:

Cover (1P): Welcome the Spring Festival and receive blessings, gifts are flying all over the sky (2-5 special surprise products or secondary marketing activities) Fresh food (2P): super gourmet food, delicious every day (cooked food, barbecue, hot pot dishes, side dishes)

Food (3P): warm winter, you and I share (snack food, drinks, alcohol , milk)

Department stores (2P): I love my home, create a warm life (home department stores, knitting, winter goods)

2. Theme design:

(1) The design of the theme poster

(2) The design of the glass arch outside RT-Mart

(3) The main picture of the hanging flag is all designed around the theme of the event;

(4) Elevator entrance and poster scene design around the elevator

(5) Entrance design

(6) Duitou, booth, and scene design, all designed around the theme

(7) Checkout counter design

(8) Others (such as decorative posters, decorations, etc.)

3. Promotional activity plan

< p> Activity 1. Members will save money by giving away money during the Spring Festival

Activity time: February 13th to February 23rd

Activity content: During the activity, the purchasing department organized more than 20 New Year and people's livelihood necessities, such products must be of great value, such as: traditional New Year products, 5L cooking oil, bagged rice, famous wine, gift boxes, meat, cooked food, fruits and vegetables, grains, daily washing supplies, shampoo and bath products , value-for-money household items, etc.

Note: They must be necessities for the New Year and people’s livelihood, and they must be very exciting. These items are related to the success or failure of this Spring Festival sales, so we need to consider these items carefully.

Activity 2: Double shopping points

Activity content: During the event, members who purchase any new year’s goods at xx supermarket for more than xx yuan will enjoy doubled (double) points; Note : This activity is applicable to supermarkets with membership card consumption points.

Activity 3: New Year’s shopping prizes are waiting for you

Activity content: During the event, if you purchase more than 168 yuan in xx supermarket, you can directly redeem the lottery ticket with your shopping receipt and participate in the lottery to receive it Value-for-money prizes; (one first prize winner, a 29-inch TV; two second prize winners, a microwave oven; 28 third prize winners, 100 yuan shopping coupons; 100 fourth prize winners, 50 yuan reward Shopping coupons; commemorative prizes for 1,000 people, and a 2007 calendar)

Note: The prizes for the lottery can be arranged separately, and you can negotiate with the supplier to bear part of it.

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2. Purchase (designated) New Year’s goods in exchange for gifts

A. During the event, if you purchase (designated) New Year’s goods at one time, you can go to the service center with a single cashier receipt and add xx yuan to receive a gift. There is no limit to the number of copies (or others), buy more and get more.

B. During the event, anyone who purchases new year’s goods worth more than 150 yuan will receive a bottle of red wine, in increments of 150 yuan. The more you buy, the more you will get. The quantity is limited, while supplies last!

< p> Activity 5: Food expert on New Year’s Eve

Activity time: February 20th-February 23

Activity content: What do you eat on New Year’s Eve?

During the event, this supermarket has prepared a rich New Year’s Eve dinner for you:

1. 3-8 types of cooked food at shocking prices, such as: roasted whole pig, roasted chicken, duck, etc.;

2. Buy various quick-frozen dumplings and glutinous rice balls and get free small bags (200G) of glutinous rice balls for xx yuan;

3. Various dishes, aquatic products, etc. are on sale at special prices.

Note: The above activities are only available in fresh food supermarkets.

IV. Scene layout:

(1) Off-site layout:

1. Hang huge festival posters on the exterior walls of major stores (can be customized according to the actual situation) Size production, hanging at the door of the store), promotion content: activity theme + DM cover item (for fees, please contact the manufacturer for support) + activity text, outdoor advertising approval municipal procedures shall be implemented by the administrative department;

　2 . Hang Spring Festival red lanterns above the main entrance of each supermarket; (the specific number will be reported by each supermarket)

3. Paste decorations related to the theme on the glass arch

4. Let the puppets Distribute promotional posters outside the supermarket and distribute balloons to children to attract more consumers.

5. Two large vacuum balloons

(2) On-site layout:

1. Indoors, hanging flags are hung on the top. Different You can choose appropriate hanging flags to hang in the area

2. The elevator entrance can be appropriately decorated (note: it should be convenient for consumers to walk). Secondly, some promotional posters can be posted on both sides of the elevator.

3. Because it is the Spring Festival, there are many gifts and promotional products, so we design the booths and booths to be festive and clearly tell everyone the promotion methods.

4. Display New Year’s goods on a street, hang tags, posters, colorful flags, balloons, small lanterns, etc. at the top of the New Year’s goods street to enhance the atmosphere of the New Year’s goods street;

5. Scene activities Some decorations revolve around the theme of welcoming the Spring Festival and receiving blessings.

6. On-site broadcasting and LED TV non-stop publicity

7. The design of the checkout counter when everyone checks out should be festive and prosperous according to the theme, so that consumers can You can also feel the strong festive atmosphere when you leave.

8. Design of service desk. Decorations related to the theme will be posted around the outside of the service desk, and small pendants will be hung on the top to write the marketing planning implementation plan of the supermarket chain 3

1. Description of the activity: This plan focuses on New Year’s Day, During major festivals such as the Spring Festival and Member's Day, through vigorous product promotions, cultural marketing, customer participation in interactive activities, and media promotions inside and outside the store, we can increase customer flow and sales and ensure the achievement of monthly operating targets.

2. Activity content

First gear: New Year’s Day

1. Theme: 20xx New Year’s Eve

2. Time:

3.1DM: 8P140 SKUs, 48,000 copies.

Photography will be taken on December 23, designed from December 24 to 26, finalized on December 27, printed from December 28 to 29, and distributed from December 30 to 31.

Mainly promoted products: New Year products, cleaning products, fresh food

3.2 Decorate your new home to welcome the New Year

During the event, household cleaning products and New Year accessories are on display .

Cleaning series: vacuum cleaners, brooms, garbage bags, ball brushes, furniture care solution, floor wax, laundry detergent, oil stain cleaner, etc.

New Year accessories: Year of the Dragon toys, blessing stickers, paper-cuts, pendants, etc.

　3.3 Concerto of Pots, Bowls and Pans

During the event, pots, bowls of various sizes, dishes, plates, spoons, chopsticks, and basins were displayed together to create a unified atmosphere.

3.4 Winter Clothing Clearance

All winter cotton clothes, jackets, and thermal underwear are on sale at ultra-low discounts.

Second level: Membership level

1. Theme: Year-end member rewards

2. Time: June 12th to January 25th ( ***14 days)

3.1DM: 8P140 SKUs, 48,000 copies.

Photography will be taken on December 23, designed from December 24 to 26, finalized on December 27, printed from December 28 to 29, and distributed from December 30 to 31.

Mainly promoted products: New Year’s products, cleaning products, fresh food

3.2 Members’ amazing lucky draw

During the event, every one-time prize at each store of xx supermarket If you spend over 68 yuan on a single ticket, you can draw a computer lottery.

Single person and single ticket can only participate once.

Single store award settings

Special prizes: 2 people, one LCD TV each;

First prize: 50 people, one rice cooker each ;

Second prize: 100 people, one collodion mop for each;

Third prize: 3,000 people, one souvenir for each.

3.3 Gratitude 1.16/17/18 (23/24/25) Year-end member reward , HIGH the whole place, detonating the whole city! A huge discount once a year, the discount is only for three days, you will regret if you don’t come! Thank you to our members and friends for their support and love over the past year.

The third stage: Spring Festival stage

1. Theme: Golden Sheep Year of the Red Fire Gift xxx

2. Time: January 26th - February 18th Day (***24 days)

3.1DM: 24P480 SKU48000 copies.

Photography was taken on December 29th, designed from December 30th to January 3rd, finalized on January 4th, printed from January 5th to 8th, and distributed from January 9th to 10th.

Main products: New Year gift boxes, Spring Festival family banquet supplies, New Year supplies

4. New Year gift street

Group buying is the happiest, come xxx.

Excellent New Year’s goods, the most affordable, marketing planning and implementation plan 4 for supermarket chains

Activity content:

1. Breathe the smell of the sea deeply

From April 28th to May 7th, any customer who purchases more than 300 yuan at any branch of a supermarket can participate in an on-site lottery to win a lucky four-day trip to Hainan to experience the "taste of the sea" at the ends of the earth in Hainan.

2 special prizes (5 stores ***10 people) and a four-day tour to Hainan each will be awarded

3 first prizes (5 stores***15 people) ) Each prize will be a beautiful vacuum cleaner

10 second prizes (5 stores*50) Each prize will be a Nippon Rice Cooker

100 encouragement prizes (5 stores* **500 people) Each prize will be a roll of Kodak film

2. Make your own decisions on clothing discounts

During the period from April 27 to May 26, anyone who purchases men’s clothing in a certain supermarket , women's clothing, pajamas, etc., customers can use the computer receipt to spin the lucky wheel and turn to a certain number of discounts, and the customer can enjoy a certain number of cash discounts.

There will also be fashion shows and clothing sales during the event.

Clothing sales are held twice a day, with a minimum discount of 20%.

3. May Day Surprise Trio

Trio: The lowest price in the city (the prices of various commodities are the lowest in the city, extremely cheap)

Duo: Two 100,000 points card customers receive generous "May Day" rewards

During the period from April 28 to May 9, all point card customers can use their points cards to purchase designated products at a discount in a supermarket.

Trio: Happy Shopping, Lucky You

From May 1st to 7th, customers who shop over 30 yuan in a supermarket at one time can participate in on-site activities with rich prizes and never-ending Failed. The prizes include: exquisite box paper, 1 kilogram of rice, and 500ml of edible blended oil. Writing template

4. Some of the supermarket’s “May Day” special offers: During the May Day period, a supermarket *** launched nearly a thousand kinds of special offers, including daily necessities, food, electrical appliances, clothing, Various commodities such as fresh food (specifically determine the price of special products). (The final interpretation right of this event belongs to a certain supermarket) Supermarket chain marketing plan implementation plan 5

Event content:

(1) 30% off on new clothing, bedding, and luggage products Starting

During the event, any single store will offer a discount of 30% off for new items of clothing, bedding, and luggage purchased on the same day. In principle, the range of participating brands must be wide, and at least the same brands in the five Jinan stores must ensure the same intensity.

(Except for supermarkets and special brands, during the event, member points cards only give points but no discounts)

(2) Shopping in a certain mall and enjoy unexpected surprises - "No money spent on National Day shopping ”

Time: October 1st to 7th, 20xx

Customers who purchase more than 300 yuan in a single store on that day can participate in the lottery with their shopping receipts and have a chance to win all the tickets. Amount and half consumption refund.

Operation details:

Each store will set up a lottery box with 20 table tennis balls (1 will be returned in full, 2 will be returned in half, and 17 commemorative prizes can be selected) Supermarket products), staff need to stamp an "l" stamp on the invoices of customers participating in the event, and the prize will be drawn immediately.

(3) Happy National Day, a certain shopping mall brings good health

This activity aims to increase purchases through shopping. After the July 18 heavy rain incident, people are facing accidents, The helplessness and hesitation during disasters have further highlighted the importance of insurance. It is planned to give away personal accident insurance through shopping, which reflects that a shopping mall is people-oriented and cares about customers. It will play a certain positive role in establishing the image of a shopping mall that cares about customers' health. effect. Since the National Day themed promotion has been launched with a 30% discount on the entire site, in order to control costs, this event adopts the method of additional purchases as an additional activity to the main event to dilute the commercial atmosphere and highlight the marketing idea of ??a shopping mall giving away health, which can attract the attention of customers.

During the event, any customer who purchases a total of 1,000 yuan in a single store on that day (including supermarkets) can add a certain amount of cash to the main service desk of each store to apply for an "insurance card". 500 pieces, the insurance card setting is:

A series: add 5 yuan to get free accidental injury insurance with a sum insured of 200 yuan (cost 15 yuan).

b1 series: Add 10 yuan to get free accidental injury insurance with an insured amount of 63,020 yuan (cost 30 yuan).

b2 series: Add 10 yuan to get free traffic accident insurance with an insured amount of 281,000 yuan (cost 30 yuan).

c1 Series: Add 20 yuan to get free accidental injury insurance with a sum insured of 155,030 yuan;