Which jeweler's slogan is "forever"?

"Diamonds last forever, and one will last forever" is the classic slogan of De Beers, a diamond brand.

De Beers produces and sells 35% ~ 40% of the world's diamonds (by value). De Beers was founded by cecil rhodes in 1888. Anglo American now owns 85% of the company's interests, and jointly owns Namdeb Diamond Company with the governments of Botswana and Namibia, and also owns 70% of De Beers Marine Namibia.

The diamond consulting center (DTC), a subsidiary of the group, is responsible for marketing. De Beers also owns Botswana Diamond Trading Company and Botswana Government, each holding 50% shares, and Namibia Diamond Trading Company and Namibia Government each holding 50% shares.

Brand development

De Beers Diamond Jewelry has more than 120 years of diamond professional experience, and has the most professional right to speak on high-quality diamonds. De Beers Diamond Jewelry Light Jewellers carefully select the best natural and beautiful diamonds in the world to capture the flame, life and brilliance of diamonds beyond the 4C standard.

De Beers fully inspires the unparalleled natural light of diamonds with unparalleled exquisite craftsmanship, thus achieving the ultimate diamond jewelry art and demonstrating the unique brand value. All kinds of diamond wedding ornaments, diamond jewelry gifts and high-grade jewelry are all in De Beers diamond jewelry.

Baidu encyclopedia-De Beers