What are the outdoor billboards?

Question 1: What are the types of outdoor advertising? With the continuous development of technology, outdoor advertising has become more and more popular in today's society. There are many types of outdoor advertising, and the uses of different types of outdoor advertising. It’s also different. Let’s let Hefei Luminous Character Company introduce it. Outdoor advertising includes many kinds. In a broad sense, all outdoor advertising is outdoor advertising. In terms of different types, outdoor advertising is divided into many types. According to different materials, different workmanship, and different uses, outdoor advertising is of various types. Various types of advertising: outdoor advertising (outdoor advertising). Advertising placed outdoors is generally called outdoor advertising. Common outdoor advertising include: roadside billboards, high pillar billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards, etc. Now there are even advanced outdoor advertising forms such as air balloons and airships. Outdoor advertising production has developed in the past two or three years. Nowadays, many advertising companies are paying more and more attention to the realization of creativity and design effects of outdoor advertising. All walks of life are eager to quickly enhance their corporate image and spread business information. Governments at all levels also hope to establish a city image and beautify the city through outdoor LED billboard advertising. These provide huge market opportunities for outdoor advertising production, and therefore put forward higher requirements. In a modern society with the rapid development of science and technology, outdoor advertising also uses many new materials, new technologies, and new equipment, and has become a kind of art that beautifies the city and is one of the signs of the city's economic development. The types of installed outdoor advertising can be divided into two categories. The first one is: self-designed outdoor advertising, which refers to the use of signboards, light boxes, neon monograms, etc. as media forms. The registered address is registered with the unit, and the use of self-owned or The names (including logos, etc.) of the leased buildings, structures and other positions, the enterprises and institutions, individual industrial and commercial households or other social groups. The second type is: Commercial outdoor advertising refers to the use of light boxes, neon lights, electronic display devices, Display boards, etc. are in the form of carriers and commercial advertisements set up on vehicles.

Question 2: What are the types of outdoor advertising? Outdoor advertising is a huge category of advertising.

There are single-pillar advertisements, rooftop advertisements, wall advertisements that can be viewed from a distance, as well as light box display boards right in front of you.

In terms of deadlines, there are those for long-term display and those for temporary release.

There are mobile advertisements posted on car bodies, ships and even airplanes, and there are also fixed advertisements that stick to one place.

There are dynamic advertisements using radio and television technologies such as LED screens, rainbow lights, and three-reversal technology, as well as spray-painted images, or static advertisements with large characters on the wall.

In reality, outdoor advertising is almost always divided by industries. For example, street lamp advertisements and street light poles are owned by other companies. There are also certain units on both sides of the highway, such as bus bodies and bus shelters. Just go find the bus company.

It has little to do with what material is used and what effect is achieved. Therefore, management classifications are mostly classified according to these industries.

Question 3: What are the classifications of outdoor billboards? Outdoor billboards can be roughly divided into outdoor anti-aircraft guns, cross-street billboards, half-cross billboards, floor-to-ceiling billboards, light box billboards, and waiting halls. Billboards, etc., as well as car body advertisements, electronic screen advertisements, etc. Nowadays, Suzhou National's cross-road billboards and semi-cross billboards have both urban aesthetics and advertising effects. They are low-cost and are chosen by many people.

Question 4: What are the specific types of outdoor advertising? A. Division within the advertising industry:

At present, when people study outdoor media, they habitually divide it into two types based on the dynamic characteristics of outdoor advertising:

Outdoor advertising mainly Type: fixed billboards and mobile ads

1. Fixed billboards

(1) Large advertising billboards, mainly refer to billboards on the exterior walls of buildings, generally with a large area, one The area of ??some advertising boards even exceeds 500 square meters.

(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements, or advertisements posted on signs on both sides of the sidewalk. They are generally 2-5 meters away from the ground.

Relatively low, effective communication

(3) Transportation advertisements are mainly set up in some public places related to transportation, such as stations, airports, highways, bus stops and other places. Transportation advertising refers to the use of public transportation (trains, cars, subways, ships, aircraft, etc.) as a medium to release advertising information. The main forms include body advertising, in-car advertising, seat cover advertising, ticket advertising, etc. The biggest difference between transportation advertising and outdoor advertising is that transportation advertising is a mobile advertising medium, and its communication scope is much more flexible and broader than outdoor advertising. Moreover, the population traveling by transportation is relatively mobile, and its readers are from all walks of life, which is helpful. To increase the visibility of the product. In addition to increasing product awareness, transportation advertising also helps consumers understand detailed information about products. For example, in-car advertising is mostly a pastime for passengers to spend time, so it can convey detailed information about products. Traffic advertisements are generally relatively cheap to produce and publish, so they are worth utilizing as an auxiliary medium. However, one thing to note when publishing traffic advertisements is that due to its wide audience, the target audience of the advertisement lacks specificity and must be rationally utilized in conjunction with the content of the advertisement.

(4)POP advertising: POP (P0P 0f Purchase Advertising), also known as sales place advertising, is on-site advertising done inside and outside all shopping places (department stores, shopping malls, shopping malls, supermarkets, convenience stores) The general term is divided into two major systems: outdoor POP advertising and indoor POP advertising. However, strictly speaking, POP advertising is also part of outdoor advertising. The reason why I list it separately is because with the development of large-scale stores in our country in recent years, POP advertising has developed into an important means of store advertising.

Outdoor POP advertising: includes all forms of advertising outside shopping venues, such as banners, light boxes, placards, posters, facade decorations, window displays, etc. Indoor POP advertising: including all forms of advertising in shopping malls, such as counter displays, counter advertising, hanging advertising, model advertising, etc.

POP advertising is mainly *** consumers’ on-site consumption, because advertising at the sales site helps to evoke consumers’ previous memories of the products and also helps create an on-site purchasing atmosphere, *** consumption purchaser's desire.

2. Mobile advertising

(1) Bus body advertising

(2) Hot air balloon, airship (ship) advertising

( 3) Professional advertising vehicle, also known as DAV advertising vehicle, is a special vehicle equipped with advertising publishing machines on the left and right sides and the back of the carriage.

However, sometimes, we also divide outdoor advertising media into electronic and non-electronic types: electronic advertising media, as the name suggests, must use electricity to achieve the information display effect of advertising. TV wall, LED display, Neon, etc. Non-electronic advertising is advertising other than these electronic advertisements, usually traditional billboards.

Professional division of B advertising managers:

Outdoor advertising refers to advertising that uses buildings, structures, venues, spaces, etc. owned by the public, owned or owned by others. Billboards, light boxes, neon lights, electronic displays, physical shapes, balloons and other outdoor advertising carriers.

1. According to the different ownership of the venue, outdoor advertising can be divided into two categories: outdoor advertising on public land and outdoor advertising on non-public land. Outdoor advertising on public land refers to outdoor advertising set up in the sky space on land that *** has not transferred or *** has the right to use (including buildings and structures on the land) or within the land area on both sides of the highway. Outdoor advertising on non-public land refers to outdoor advertising placed on land that has been transferred to use rights (including buildings and structures on the land), that is, on real estate owned by the owner or on other objects owned by the owner.

2. According to the location and form, outdoor advertising can be divided into advertising attached to buildings, floor-standing advertising, space advertising and other types of advertising.

Detailed analysis... >>

Question 5: What is outdoor advertising? What are the specific contents? What does it include? 〖outdoor advertising〗 Common outdoor advertisements include: high pillar billboards, roadside advertising Side billboards, light boxes, LED billboards, neon billboards, outdoor video walls, etc., and now there are even advanced outdoor advertising forms such as air balloons and airships. In the modern society with the rapid development of science and technology, outdoor advertising also uses many new materials, new technologies, and new equipment, and has become a kind of art that beautifies the city and is one of the signs of the city's economic development.

Question 6: What are the main forms of outdoor advertising: light projection, bus shelters, billboards, TV, frame advertising, etc. If you want to place ads, you must first analyze your main customer groups, and then According to the specific situation, choose the media appropriately and try to win the maximum benefits and returns at the minimum cost. In fact, in general, as a new advertising media, light projection community advertising has relatively good delivery effects and reach rates.

Question 7: What are the types of outdoor advertising? The types of installed outdoor advertising can be divided into two major categories

The first is: self-installed outdoor advertising, which refers to signs, Light boxes, neon monograms, etc. are in the form of media. The names (including logos, etc.) of enterprises, institutions, individual industrial and commercial households, or other social groups set up at the registered address of the unit, using self-owned or leased buildings, structures, etc. ).

The second type is: commercial outdoor advertising

Refers to urban roads, highways, railway sides, ground parts of urban rail transit lines, river and lake management areas and squares, buildings Commercial advertisements on objects and structures, in the form of light boxes, neon lights, electronic display devices, display boards, etc., and on vehicles.

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According to the different characteristics of outdoor advertising, the current outdoor advertising in China can be roughly divided into Divided into two types:

1. Fixed billboards, mainly including:

(1) Large billboards

(2) Sidewalk billboards

(3) Transportation advertising

2. Mobile advertising, mainly including:

(1) Bus body advertising

(2) Hot Balloon and spaceship advertising

Outdoor advertising media can also be divided into electronic and non-electronic categories:

Electronic advertising media include TV walls, LED displays, Neon, etc.

1 Spotlight billboard

A billboard equipped with spotlights or other lighting equipment around the billboard is called a spotlight billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and advertising information can be clearly seen.

2 Neon signboards

Made of neon tubes bent into text or patterns, and matched with neon tubes of different colors, they emit colorful colors. It can also be combined with electronically controlled flashing patterns to increase dynamics, and the nighttime effect has a strong visual impact.

3 Single-column billboards

The billboards are placed on special support columns, mostly column-type T-shaped or P-shaped. Advertising devices are set up on highways and major traffic Main roads and other places are facing dense traffic and people. The commonly used size is 6 meters high by 18 meters wide, and mainly uses spotlights as lighting equipment.

4 large light boxes

Placed in exterior walls, roofs or podiums of buildings and other outdoor thematic advertising locations, they serve as colorful billboards during the day and become internally illuminated at night. Lightbox advertising. Medical outdoor advertising light boxes have better advertising lighting effects, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.

Question 8: What are the forms of outdoor advertising? Mirror media, also called mirror perspective media, is a new form of outdoor media. It is a form of media placement that displays advertising images on mirrors.

The media carrier is a mirror when it is closed. When it is opened, one or more advertising images of various sizes can be played on the mirror in turn, which does not affect the function of the mirror itself and can effectively spread advertisements. This kind of media has the characteristics of novel form, bright pictures and compulsory reception. If you have any questions, you can go to evaad,

Question 9: What are the most commonly used materials for outdoor advertising? Advertising materials are mainly divided into six categories

1. Inkjet printing: Inkjet printing cloth is used for billboards, car stickers, bus body advertisements, and single holes for publicity on the back of taxis...

2 * **: Adhesive pp cold laminate photo paper pvc hard sheet kt board cold plate*** cardboard panel...

3 Engraving: acrylic board Fron board pvc foam board... < /p>

4 Blister: Blister acrylic LED light source transformer...

5 Display: Display stand, roll-up screen display stand, portrait stand...

6 banner : Thermal transfer machine printing, etc...

The total *** is about these categories... thousands of products...

These Guangzhou product fairs have< /p>

Question 10: What are the forms of outdoor advertising? In terms of regions, there are urban LEDs, wall signs, bus stops, bus bodies, light pole flags, minute frames, etc. The airport has airport expressway pillars, and the airport Indoor light boxes, hanging flags, booths, stickers, etc. There are high pillars and big signs in suburbs and highways.