American Association for the Promotion of Industrial Investment 108 Twelfth Success Secret: How to arrange the process of the session?

What stages should a successful investment promotion association hold? How should I arrange it? Based on 23 years' experience in the beauty industry, Mr. Ma Gaoshen thinks that the investment promotion meeting can be roughly divided into three stages: the project establishment stage, the invitation stage, the meeting stage and the post-meeting stage.

In the project establishment stage, the main task is to determine the theme, purpose and goal of the meeting by the organizers of China Merchants. At the same time, according to the above priorities, plan, edit, design and produce publicity materials for investment promotion and negotiation of China Merchants.

Among them, in the establishment stage of the China Merchants Association, it is important to determine whether it is the meeting goal-"enclosure" or "money"? Only by accurately planning the meeting purpose of the China Merchants Association can we ensure the effectiveness and value of the follow-up work.

The invitation stage is the most important in the eyes of general beauty companies. It seems that once a beauty salon is invited to the venue by all means, it can be slaughtered at will. As a result, some so-called "China Merchants Inviting Companies" have once again appeared in the beauty industry. These companies are responsible for the invitation of beauty companies, and the invitation fee is very high. The highest fee for a beauty salon is 1000 yuan.

In fact, the truth behind the China Merchants Association is not like this. As a teacher with many years of experience in beauty salon management, Ma Gaoshen believes that blind invitation is just to see the meeting scene, but because there is no "effective customer survey" during the invitation period, the proportion of final orders is often very low.

Teacher Ma has research in this field. A Shanghai company invested 30,000 yuan and hired a "China Merchants Company" in Guangzhou to be responsible for the invitation of the China Merchants Association. The number of shops invited is still quite large. Because of the "quality" problem of the store, only one beauty salon successfully signed up for the meeting. In other words, the beauty company exchanged 30,000 yuan for a franchise store to cooperate. Is this input-output ratio reasonable?

The meeting stage is mainly about how to set up the meeting execution process and investment negotiation process.

The second half of the meeting is how to start after-sales service after the investment promotion meeting.

?