What is sales traffic?

First of all, there are two types of traffic drainage, one is online traffic and the other is offline traffic.

Let’s talk about online traffic first, because I don’t know the specific type of sales work you are engaged in. Let me take car sales as an example. There are many ways to attract traffic online for car sales. For enterprises, they can open a backend in the automotive vertical field, such as Autohome, Yiche, and Dianchedi. As long as they regularly publish relevant car market information on the platform Information, the platform will introduce users to your backend based on geographical location and other conditions. You can obtain customer information by logging in to the backend, and then communicate with customers over the phone. For individuals, you need to position your identity to attract traffic online. Salespeople are generally proficient in the products they sell. As a product recommendation officer, you can share your insights on the product, product usage instructions, and fancy show products on online platforms, such as Toutiao and Douyin. Drainage platform. The most critical elements for online traffic drainage are: 1. Determine the positioning of your account. Positioning determines your content output. What is it used for? Is it for brand communication, selling goods, or sharing professional knowledge. It should also be clear whether its style is comedy or lifestyle, etc. 2. Plan your content structure and what you want to show your potential customers. This determines whether your customers can become interested after seeing your information. 3. Persevere and keep doing it. Driving traffic online is not a short-term job, but a long-term task. You must persist in displaying your products on communication platforms in multiple aspects, so that the reputation and influence of your account can continue to grow.

The second type is about offline traffic. The best, most direct and most effective way to attract offline traffic is to sweep the streets. Of course, street sweeping also requires skills. Blindly sweeping the streets is a waste of time. Let me share with you some tips on street sweeping. 1. You need to know how to use your strength when sweeping the streets. When you first arrive in an office building or shopping mall and want to get the customer information you need, it is basically very time-consuming and labor-intensive, but if you can First establish a good relationship with office building security guards or some shop owners in shopping malls. They can help you obtain more customer information that is useful to you, and even help you analyze how to effectively make your potential customers interested in you. 2. Be good at using the surrounding environment to do street sweeping work. For example, at a bus stop, if you are selling cars, most of the people on the bus will be your potential first-time car buyers. If you send them leaflets or small gifts while they are waiting for the bus, they will still be more than happy to accept them. of. 3. When sweeping the streets, it is best to wear the uniform of the company and bring your work number plate. This will help increase the trust of strangers in you.

In addition to sweeping the streets. Another good way to attract traffic is to manage your old customers. For example, the referral rate and second car purchase rate of old customers in the automobile industry are very high. Generally, salespeople who have been working for more than three years can earn a monthly salary of over 10,000 yuan without having to receive new customers. Because they have enough old customer resources on hand, the probability of closing a deal with old customers introducing new customers to them is higher.