Why does smart SMS have great private domain traffic value?

Intelligent short message is a new type of enterprise short message, which has enterprise logo, name and menu. Mobile phone users have a good feeling and experience, and can also strengthen their recognition of corporate short messages.

The reason why many people think that it is a very potential enterprise private domain traffic channel, I analyzed the following reasons:

(1) The enterprise's SMS channel number is its identity, and the user's mobile phone number is also its identity ID. Both parties are "real name registration system";

(2) Enterprise SMS carries service notice, and users are used to it, so the short message in cognition has enterprise service function;

(3) The sending time, target and sending status of short messages are accurate and controllable;

(4) SMS belongs to the operator's channel, which is in a neutral position, safe and confidential, and its ownership is clear;

(5) The SMS menu can access official website, APP, H5, fast application and other jump functions, and the enterprise traffic does not flow out, only belongs to itself.