BMW x 1 Do you have holiday wishes?

Bmw x 1 has holiday wishes. People like to send blessings to each other during festivals to express their wishes. BMW brand also wants to send exclusive blessings to BMW owners on this special day to show their concern for users. As a highlight function of BMW's intelligent personal assistant, holiday eggs are pushed to BMW owners accurately, quickly, in real time and flexibly through OTA, which reflects BMW's technological innovation and digital transformation.

Bmw x 1 holiday eggs

During the Mid-Autumn Festival on 20 19, China became the first country in BMW's global market to launch BMW holiday eggs. Up to now, we have launched four kinds of holiday eggs for BMW owners: Mid-Autumn Festival, Christmas Day, New Year's Day and Spring Festival, which have received positive feedback from users. Among them, Mid-Autumn Festival and Spring Festival are unique traditional festivals in China, so we will introduce China elements such as the Zodiac into the design process and combine them with BMW elements to form a complete story.