Background of Summer Poster-How to Make Summer Poster Design

You must not miss the eight marketing nodes in July

July is coming, and it will start in the second half of 223. As in the first half of the year, there are many marketing nodes that cannot be missed in the second half of the year. The weather is still hot, and the marketing boom is increasing day by day. Marketing friends, let's take a look at the July marketing calendar compiled by Pettitte for everyone!

(1) Borrowing elements and directions

Elements: Love the Party, Pay tribute to

Poster color: red

Direction: Party Building Day is a more serious festival. The theme of the art festival is "Red, Love the Party, Respect the Party". It inherits the red spirit and shows the patriotic spirit of the brand. In the marketing process of the "July 1st" Party Building Festival, the main approach is to combine the brand concept with the great red spirit of the China Party, and at the same time pay tribute to the Party and publicize the brand concept.

(2) pay attention to the situation.

when marketing festivals, you should be careful not to involve sensitive content. Party emblem and other elements also need to be used properly, and should be relatively solemn, and there should be no suspicion of ridicule.

(3) Reference case

A. Haier Strauss "Follow the Party, lead a good life, and it will follow"

Haier Strauss water purifier launched the slogan "Follow the Party, lead a good life naturally" on the Party's founding day in 215, and highlighted "good" and "water", which deeply matched its product characteristics: producing good water.

B. Chunzhen keeps the Chinese dream unchanged and never forgets the heart of a child

The marketing strategy of Chunzhen brand is "Chinese dream" and "innocence", which not only caters to the theme of "Chinese dream", but also conforms to the buzzword "Do not forget your initiative mind" and is homophonic with the brand name. It is an example worth learning.

C. Dongfeng Jingyi X5 is popular, "Never change your mind and always pursue your dreams"

On the occasion of the 97th anniversary of the founding of the Party, the popular Dongfeng Jingyi X5 played the slogan of "Keep your mind at the same time and keep your dreams alive", thus showing the product concept of this model "comfortable and high-quality SUV".

(1) Borrow elements and directions

Elements: kissing, romance, sweetness, expressing love

Poster color: warm colors such as pink

Direction: Marketing can be carried out with the help of lyrics, movie scenes and cartoon images. About the kiss.

(2) pay attention to the situation.

when marketing, we should pay attention to mastering the scale, not becoming vulgar, and focus on "love and warmth" to show the humanistic care of the brand.

(3) Reference case

A. Jasper

Today is International Kissing Day. How are you going to kiss?

On International Kissing Day, Jabin used some familiar lyrics to promote it. From "Long Live Love" in May to "Give me a Kiss" in Zhang zhen, with the heart shape, International Kissing Day will be marketed as a point related to love and intimacy.

B. Mei Tuan

It is said that kissing for 1 minute can consume about 2~3 kilocalories. Girls who are clamoring to lose weight, don't say that they didn't give you an excuse.

This is a poster for the Japan-US International Kissing Group in 215. It is extremely interesting to match the image of two cartoon characters kissing in the beautiful group, plus the pink background picture, and finally match the knowledge point that "kissing can consume calories".

C. Haier group

Kiss is the specific medicine for love, and Haier household appliances are the specific medicine for life.

Haier's home appliances are posters of couples' interaction, and the slogan is "Everything is a healing system". Haier household appliances, with the help of the "healing" characteristics of kiss, combined with the brand itself, show the public that Haier household appliances are also "life-specific drugs" and "healing" like kiss.

D. The marketing point of every harvest

every benefit is "digestion", and helping digestion is the product function of every benefit. On International Kissing Day, every benefit is marketed with the help of the characteristics that kissing is beneficial to digestion and calorie consumption. At the same time, "loving every day" means loving being around every day, and "adding every day" means being healthy every day.

(1) Borrowing elements and directions

Elements: navigation, ocean and nature

Poster color: blue

In memory of the great navigator Zheng He, China designated July 11th as China Navigation Day. In this festival, you can integrate marine science popularization and marine protection into the brand, give knowledge lectures, and thus shape the brand image.

(2) pay attention to the situation.

the marketing keynote can be "protect nature, protect the ocean" and so on. Pay attention to the use of color in marketing and combine it with brand characteristics. The main target industries are tourism and fishing.

(3) With reference to

China Navigation Day in p>22, Buick Angkewei S launched the slogan "It is better to ride the wind and waves than to ride the wind and waves". In the poster, the car is driving on the sea, with rough waves on both sides, and Buick Angkewei S is riding the wind and waves all the way.

"Storm" is not only the waves in the poster, but also the difficulties and obstacles in life. "Riding the wind and breaking the waves" shows the brand's determination to forge ahead and overcome difficulties.

B. Tissot-Tissot

The slogan of Tissot 22 China Navigation Day is: New Silk Road at Sea, Wrist Leading. Its poster is based on ocean waves and puts its own product "watch" on the waves.

The "wrist" in the advertising language means that the product is a "wristwatch", while the "core" means that the brand's wristwatch takes the excellent "watch core" as its competitive advantage, which embodies the publicity focus of Tissot brand "rough sea, expert commander, fearless exploration and self-core" as a whole.

C. Bernard Tian Chun

On the "China Navigation Day" in p>218, Bernard Tian Chun launched the slogan "All rivers run into the sea, and March forward courageously". There is a picture of two dogs sailing in the poster, which combines the characteristics of "sailing" with the characteristics of the brand itself engaged in the pet food industry.

(1) Borrowing elements and directions

Elements: health and care

(2) Pay attention to the situation.

(3) Refer to the case

A.ofo*** Enjoy a bike

B.Want Want

C.Migu Animation

World Hepatitis Day in p>221, Migu made marketing in the form of knowledge poster, calling on everyone to forward it together and love and protect the liver. Starting today.

(1) Borrow elements and directions

Elements: graduation, youth, graduation trip, summer trip

Direction: you can do various online or offline promotions, summer activities, summer trips, etc. For students during the summer vacation. Graduation season marketing focuses on "youth, farewell and encouragement".

the theme can also be compared before and after graduation for marketing.

(2) Take advantage of the situation to pay attention

There is no limit to the bidding industry, and you can freely use your imagination according to your own brand to make the summer vacation and graduation season interesting.

(3) Reference case

A.SF

SF used a "graduation ticket" to package the youth memories of college students.

in the graduation season of p>22, SF chose to cooperate with the school fruit, with the theme of "send a ticket for memories by SF" as the graduation mailing activity, promoting the preferential activities of SF graduation mailing, and helping to enhance business growth and brand awareness.

B. Wei Long

Only after graduation did I know that the taste of going to school is more addictive than spicy strips.

In the graduation season, Wei Long adopted the point of "I miss my school days after graduation" for marketing, and finally compared "spicy strips" with "the taste of going to school" to highlight the addictive characteristics of spicy strips in Wei Long.

C. Coca-Cola × Renren.com

(1) Gaining momentum elements and direction

Elements: food, eating goods

Direction: Eating goods festival mainly targets all kinds of food brands, restaurants, etc., and various promotional activities can be carried out according to the eating goods festival, such as 7.7% discount, 7.7 yuan and 77 yuan packages, etc.

(2) Take advantage of the situation to pay attention to

ensuring product quality and long-term development while promoting sales; At the same time, it pays attention to innovation and distinguishes it from various shopping festivals.

(3) Reference case

A. Diandude

Diandude's marketing point at July 17 was "discount", which indicated that the whole day was 7.7% off, and it was marketed through the food festival.

B. Arowana

Life is complete when food comes and goes.

In the marketing poster of "July 17th" of Arowana, there is an image of a person enjoying delicious food, and the "fish" in the plate also echoes the "fish" of Arowana. At the same time, fish is also a delicious food, which shows that Arowana can cook delicious food, and its marketing is vivid.

(1) borrowing elements and directions

elements: cooling off summer heat, traditional culture, and keeping in good health

direction: it can benchmark almost all industries, especially cultural and artistic industries, and can introduce a wave of solar terms knowledge and ways of keeping in good health according to the seasonal characteristics of solar terms.

(2) Reference case

A. Mineral water of Kunlun Mountain Snow Mountain

After a light summer, it is hot for three minutes every day, and the summer artifact is Xiao Kun and watermelon.

The marketing poster of Kunlun Mountain Snow Mountain mineral water in the summer will draw half a watermelon creatively to make it look like a swimming pool. At the same time, the mineral water swims in the watermelon swimming pool like a human being, accompanied by blue sky, white clouds and volleyball, which is full of summer breath.

B. Beauty

The breeze and insects sing in a small summer day, and the heart will be beautiful and cool.

Midea's brand marketing in the summer is to build a pleasant afternoon: lying on the mat reading books, listening to music, eating watermelons and drinks while blowing air conditioning. The focus of marketing is to blow air conditioning, which is one of the main products of Midea brand. If you turn on the air conditioning, you can have a cool summer.

C. Palm Grain

Ink wind solar terms poster, applauding and encouraging beautiful things.

Palm Grains often post posters on the same day in 24 solar terms to bless the earth and remind people of the living customs that need to be paid attention to in different solar terms.

(1) borrowing elements and direction

elements: relieving summer heat and preserving health

direction: July 23rd is the summer heat among the 24 solar terms. People in China have the custom of drinking tea, sunning ginger, burning incense and drinking mutton soup. After the summer heat, the weather will get hotter and hotter. The marketing method of summer heat can refer to summer heat, with heatstroke prevention and cooling and solar terms as the starting point.

(2) Reference case

A. Megatron

In summer, you are not afraid of the sun, and "summer heat" is in your comfort.

The marketing poster of the United States and Canada in the summer is set in the blue ocean, depicting a girl surfing at the seaside. While creating a summer beach life, highlight your own sunscreen. Summer is not afraid of the sun, as long as you use sunscreen, you can have your own freedom.

B. qiaqia

Great summer heat-when there is no wind, the summer heat is strong, and I know the singing branches.

In qiaqia's marketing during the summer heat, the poster design focuses on two cicadas, and the word "QIA" in the slogan echoes the brand itself. Summer heat is heavy, so when you know how to sing branches, let's "touch" melon seeds together!

C. McDonald's

Every summer, McDonald's will launch the Summer Surroundings. On the summer day of 221, McDonald's invited the fashion brand Randomevent to design and customize the "McDonald's Big Potato Day Limited 1% Series", which contains T-shirts, hats, folding chairs and picnic mats, which have been sold online in limited quantities, adding fashionable colors to summer.

July is a month with many festivals, from Party Building Day to China Navigation Day to solar terms and summer heat.

different festivals need to be marketed according to different emphases: solemn tribute is needed during the party building festival; Do you need romance and intimacy in kissing festival, and do you need to cool off in summer? Choosing festivals suitable for your own industry for marketing can get twice the result with half the effort.

July is coming. Remember these marketing nodes, and maybe you can make your marketing a beautiful landscape!

The title map is from Unsplash, based on CC protocol.

Related questions and answers: Calendar from June to July of the lunar calendar in 1983?

Calendar from June to July of the lunar calendar in 1983. It is from the first day of Jihai, followed by the second day of Gengzi. The third day of Xin Chou, the fourth day of Ren Yin, the fifth day of Gui Mao, the sixth day of Jia Chen and the seventh day of B Si. The eighth day of bingwu. Ding Wei is not on the ninth day. The tenth day of wushen. It's eleven. Geng Xu twelve. Thirteen of 1911 Renzi fourteen. Ugly fifteen, Jia Yin sixteen. Yi Mao seventeen. Bingchen eighteen. Ding Si nineteen. Twenty days after noon. I am not twenty-one. Geng Shen 22nd. Xin you twenty-three Twenty-four, twenty-five Jiazi 26. Ugly, 27, bingyin, 28. Ding Mao twenty-nine May 3. .

related questions and answers: what were the major marketing events in June? How can you plan?

when planning marketing events or activities, you should "learn from others" and then take advantage of the situation to promote sales or brand promotion. The event marketing node in June can be planned from two aspects:

First, it is the more influential historical events that happened in this period in history, and it should be noted that it is related to the products or services you plan. For example, if you sell CDs, you can make a theme to pay tribute to two rock stars in the world (one is Michael Jackson, an international superstar, who died on June 25th, 29, and the other is Ka Kui Wong, the lead singer of BEYOND, an Asian superstar, who died on June 3th, 1993). You can design some interactive activities, such as which song is your favorite idol, and so on, so as to get fans involved, and then design some prizes to form a secondary communication.

Secondly, it is the international festivals in June and the festivals unique to China, such as Children's Day on June 1 and the promotion in June 18. Combined with the theme of the festival, do some related activities planning.

Send me an activity schedule I used to run for the team for your reference:

The above is a simple activity promotion node table for the whole year. Every industry product is different, so the marketing theme is different, but the time node can be used for reference.

I have the opportunity to share the details of the event planning with you. You can also pay attention to my headline private letter exchange. The complete picture of handwritten newspaper in the summer of 221 is simple and beautiful

For everyone, handwritten newspaper should be the simplest and most common one, because generally in schools or units, people will make handwritten newspapers to commemorate or welcome the arrival of a time. So in 221, how should we do some handwritten newspapers about the solar terms in the great summer?

Simple handwritten newspaper of p>221 Great Summer

1. First, let's write the title: Great Summer in cursive characters on the paper. 2. Draw a beach and coconut trees in the lower right corner of the paper. 3. Draw the sea at the bottom of the paper; 4. Draw the sun and seagulls above the coconut tree; 5. Draw clouds in the blank space of the paper as a text box; 6. Finally, paint the background color light blue, and finally fill in the content you like.

contents of handwritten newspaper on solar terms in the great summer

The two major characteristics in the great summer season are high temperature and intense heat, and numerous thunderstorms. During the great summer heat, the rainfall in the west of South China is the most abundant, thunderstorms are the most common, and the number of days with high temperature above 3℃ is the most concentrated, which is also the most frequent period with high temperature above 35℃ in the east of South China. From the end of July to the beginning of August, it is the active period of the western Pacific subtropical warm high, which often occupies the eastern part of China. When it is strong, it can be controlled westward to the eastern part of southwest China, such as eastern Sichuan and Chongqing. Similarly, in summer, many areas of Chinese mainland are often controlled by the continental high pressure, which is also caused by sinking and warming. The clear partly cloudy and the hot ground bake the atmosphere, leading to a sharp rise in our temperature.

greetings from the solar terms in the great summer

The solar terms in the great summer are coming, and the days are really lively, and the fans are blowing and shaking; Under the shade of trees, by the stream, shading the eyes and lowering the temperature in summer; Sweaty, wet clothes, high enthusiasm and not afraid of inflammation; Joy is more, sorrow is less, and good luck lasts forever.

When the summer is coming, I wish you cool: May the summer heat see you escape, troubles see you around, loneliness sees you less, and sorrow sees you run.