The sales department sells houses in such a deep way that 90% people don't know it.

As soon as buyers enter the sales department, they will fall into the sales routine. First introduce the area map, then explain the sand table, and then look at the model room. You need to know which details are easy to ignore.

Firstly, the region bitmap is introduced.

Upon entering the sales office, the property consultant will explain the area map to the buyers. At this time, you should beware of the following three tricks:

1, regardless of reality

There will be many completed and unfinished facilities on the location map. In order to stimulate your desire to buy, property consultants often exaggerate these facilities and let you build a "do whatever you want" scene in your mind.

2. Selective neglect

There may be many buildings near some buildings that affect the quality of life, such as substations and garbage stations, but they generally don't mark them on the location map, let alone tell you on their own initiative.

3, sense of distance dislocation

The sense of distance dislocation means that some facilities are actually far away from the real estate, but they are marked close at hand on the location map, giving you the illusion that life is very convenient.

Second, sand table explanation

Sand table explanation is often the longest and most informative part in the whole sales process, because property consultants will also take the opportunity to play a lot of tricks, such as the following:

1, confusing green rate with green rate

Green rate and green rate are two different concepts, but property consultants often refer to green rate as green rate just to confuse buyers.

Green space rate refers to the sum of all kinds of green space in residential land and the ratio of residential land, which mainly includes public green space, green space next to houses, green space belonging to supporting public buildings and road green space. It is an important data that we need to know.

The accurate statement of greening rate is "green coverage rate", which specifically refers to the ratio of the sum of vertical projection areas of greening to the land used in residential areas. In short, as long as there is a piece of turf, it can be counted, which has no reference significance.

2. Hide the floor area ratio

In addition to the green rate, the plot ratio is also an important data, but for the question of "what is the plot ratio of this community", property consultants often don't tell the truth. Even if I tell you a data, you have to ask whether it is the overall floor area ratio or the floor area ratio of group houses.

Third, look at the model room.

The purpose of the model room is to let you experience the feelings of your old age in the marketing stage, thus generating interest and impulse to buy. Although it sounds good, in fact, you must beware of the following tricks:

1, water injection between instances

In order to make the model room look bigger, the furniture inside is often much smaller than the actual furniture, which will cause your visual misjudgment, and sometimes the purpose is achieved by expanding the width and depth.

2. There is no assembly line between the model rooms.

In order to expand the sense of space, at the same time, for the sake of beauty, model houses generally do not have pipelines, but these pipelines will inevitably exist when they are actually delivered, which will affect the overall decoration effect.

(The above answers were published on 2016-11-30. Please refer to the actual purchase policy. )

Click to view more comprehensive, timely and accurate new house information.