How can the exclusive community operation system achieve monthly decoration without selling or price war? ...

At present, the decoration company 100 calls less than 1 00 customers, and customers' faces can hardly be seen in the community? Gifts and price wars attract people who only take advantage and don't pay the bill. Doing activities is "cheap, favorable and discounted". Even if the transaction is completed, the profit is pitifully low, making money at a loss? ..... How can we attract no less than 150 customers to the store voluntarily every month without calling or selling, and the turnover rate will be increased to over 50%! What I want to share with you today is the systematic community operation. All the materials should be templated and systematized. Before talking about the specific steps of community operation, we need to refine the pain points and needs of customers in advance and make a template, that is, divide the pain points and needs of customers into different levels. How to quickly refine the pain points and needs of customers can go to the "magic class" to see the detailed information steps. Systematization is the foundation of a company, which is very important, no matter how many employees you have. Execution and efficiency will be greatly improved. On the premise of refining the pain points and needs of customers, build all the sections you want to do into templates, and constantly test and optimize the templates, and your operating system will be basically completed. 1, heady copy writing template This part of the content is only shared in the "magic class", you can go and have a look if necessary. 2. Community promotion and operation template Community operation is an orderly work based on the formation of a certain team and in accordance with the pre-arranged system and pre-arranged template. The operation index of the community operation team is to enter the store or go to the model house on the construction site, and have one-on-one contact with the design department personnel. His operation index is completed, and the rest of the work is the designer's. In fact, he plays the same way as the telephone, and tries his best to invite customers into the store or go to the construction site. However, his advantage is that he can make customers reach a certain degree of trust before entering the store. The content of micro-chat is written according to the pain points and needs of customers. According to the method, the customer's trust can basically reach more than 50%, and then show him around the construction site, which feels good. On Saturday or Sunday, when small activities land, we will invite them into the store again, so the success rate will be high. How to improve the pass rate of adding friends? The first step of community operation is how to make our accurate customers pass the verification quickly. Here is a method called three-dimensional verification: for example, if you have ten numbers, each number has a fixed verification language, so that a telephone number can be verified from the first number to the tenth number within three days. In other words, we added this micro signal ten times in three days, and it is in different verification languages. When there is a verification language that can touch the pain point, it will pass! How to build trust through private chat? I just talked about how to add people and operate the community, and there are two very important points: 1, how to communicate with customers and infiltrate them to make them trust; 2. How to manage the community well; According to the pain points and needs of customers, write one to send to customers every day, and send it continuously every day, regardless of whether he and you are right? Some customers don't talk to you, but she watches silently. When he really needs it, he will think of you and take the initiative to contact you, but only if the copy you send every day must hit his heart, prepare 10 days in advance, and match it with some pictures and pictures. The effective content is all the pain points and needs of the customer, as well as all the problems he has in buying building materials and decorating, which are easy to encounter. How to cultivate customers with community? Let me share with you what this community does. Step 1: Let people form a group. Through friends and relationships, first find a real host, communicate with him, and establish an exchange group in her name. Step 2: SMS notification informs customers who are not added as friends again in the form of SMS. Step 3: Call and then call. Customers who have not joined the group are basically close to half after these three rounds! When all owners fully trust this group owner, they will gradually introduce decoration. The owner said: Anyway, everyone is going to decorate the house, otherwise we will introduce two or three decoration companies and several building materials suppliers to discuss together in the group, and ask her not to advertise indiscriminately, but at a fixed point, such as 8: 00 to 9: 00 every night, and let him talk about its products and brands in the group. When the decoration company permeates trust every day, the group owner begins to quit the stage! The group mainly throws out topics every day to summarize, which is estimated to take more than a month. Having said that, you may understand the significance of systematic community marketing. 3. This part of the promotion template from the media platform is only shared in the "magic classroom". 4. This part of the storefront nine-step talk template is only shared in the "magic class". 5. This part of the single sign-on template is only shared in the "Magic Classroom". Ok, that's all for today. There are more detailed information in the "Magic Classroom". Welcome to leave a message in the discussion forum!