History of Shanghai Tourism Festival

The Shanghai Tourism Festival originated from the Shanghai Huangpu Tourism Festival and has gone through seventeen years since 1990. At present, the Shanghai Tourism Festival has become a fixed large-scale city-wide festival in Shanghai, with considerable popularity and influence. After years of attempts and exploration by the organizers, the Shanghai Tourism Festival has nearly a hundred distinctive and diverse festival activities, involving several major categories such as sightseeing, leisure, entertainment, culture and sports, exhibitions, food, shopping, etc. Over the years, tourism The festival insists on retaining famous products and innovating high-quality products in event design. Some traditional projects that are loved by the masses meet the audience every year with high quality and quantity, while 5 or 6 new projects keep the tourism festival alive.

The current basic model of Shanghai’s tourism program is: kicking off the tourism festival with a grand opening parade and carnival; running through the tourism festival with a long-lasting and influential float parade; The International Music and Fireworks Festival serves as the closing feast of the tourism festival and pushes the festival atmosphere to a new climax. This year's Shanghai Tourism Festival will launch a new sub-section "Shanghai Shopping Festival". At the same time, festival projects in all districts and counties across the city are fully rolled out, showing a strong festive atmosphere. At present, the Shanghai Tourism Festival has formed a festival brand with the following activities as its core.

(1) Shanghai Tourism Festival Opening Series

The opening ceremony of the Tourism Festival, which has always been popular among citizens and tourists, will be held at 19:30 on September 15 in the fashionable commercial street Huaihai. The road was staged on time. 20 Tourism Festival floats and nearly 30 performance teams from all over the world performed on the brightly lit Huaihai Road, wandering in the ocean of joy with the citizens.

After the opening parade, a large-scale carnival will be held at Nanjing Road Pedestrian Street. Performance groups and DJs from overseas will bring their own national culture and exotic customs to create a carnival atmosphere of joyful singing, dancing, and enthusiasm. The general public and tourists at home and abroad will transform from spectators of the event to hosts of the festival, and enjoy the festival freely. Have a passionate night.

(2) Romantic and Passionate Float Parade

The Shanghai Tourism Festival Float Parade and Float Selection Grand Prix have been welcomed by tourists from all over the world for their long duration and influence. This year's float parade will pass through ten districts in Shanghai, with actors performing at the same time, forming a beautiful scenery under the bright night sky. This event also places great emphasis on the interactive participation of the masses. Citizens and tourists can get votes to participate in the selection through newspapers, text messages, online downloads and other channels. Lucky voting viewers will also have the opportunity to win generous prizes.

(3) Water style series of activities

The International Music and Fireworks Festival, which has been held for seven times, has become a famous brand of the Shanghai Tourism Festival. Under the beautiful night sky of Century Park, supplemented by beautiful music, fireworks ambassadors from different countries performed the "Spark Culture" passionately, bringing visitors a unique and beautiful enjoyment. This year's International Music Fireworks Festival will be held on September 30, October 3 and October 6. The foreign fireworks teams invited are from the United States, Southern Europe and Portugal.

Relying on the most charming urban landscape on both sides of the Huangpu River composed of the modern buildings of all nations on the Bund, the modern buildings of Lujiazui in Pudong, and the two bridges of Nanpu and Yangpu, this year's Shanghai Tourism Festival Huangpu River Parade will Continue to bring tourists dream-like gorgeous scenery. At that time, nearly 20 cruise ships with lights and colors will parade on the Huangpu River in formation, forming a gorgeous scene of river scenery, colorful boats and lights on both sides of the river.

(4) Shanghai Shopping Festival Series Activities

A new sub-section "Shanghai Shopping Festival" will be launched during this year's Shanghai Tourism Festival. This shopping festival will provide tourists with shopping fun and enjoyment through activities such as international brand display, fashion brand marketing, and "Chinese time-honored brand" commercial and cultural display. According to the organizer, the shopping festival will be divided into three stages: world style, Chinese love and Shanghai charm. Tourism and shopping will be perfectly combined in this Shanghai Tourism Festival, shaping Shanghai's reputation as a "shopping paradise".