Is Taobao SMS marketing useful?

Taobao SMS marketing is useful, but there is no guarantee that every SMS marketing will play a role. Taobao and other major online shopping platforms have been using SMS marketing to improve the conversion rate. For most consumers, texting is still acceptable, because reading text messages is not a big burden for themselves. You can unsubscribe if you don't like it.

Taobao SMS marketing has not disappeared in our lives, which shows that SMS marketing has been playing a role in the marketing road.

Taobao and other major online shopping platforms have been using SMS marketing to improve the conversion rate.

So SMS marketing is still useful. But there is no guarantee that every SMS marketing will work.

And for most consumers, texting is still acceptable, because reading text messages is not a big burden for themselves. You can unsubscribe if you don't like it.

Therefore, merchants have never given up this short message marketing.

How to improve SMS marketing with high conversion rate?

1. The content of SMS marketing should be concise and focused.

Because in this fast-paced life era, many consumers have no time and patience to read nonsense.

So the content should be clear and definite. Also pay attention to the language skills used. Let the consumers who receive the short message realize your sincerity and courtesy.

2. The frequency of SMS marketing should not be too high.

Because consumers will get bored if they receive these short messages every day, it is best to send them at least once a week.

3. In addition, the object of texting should be targeted.

You can send messages to consumers with certain demographic characteristics.

Because for some consumers, if they often receive irrelevant or unwanted messages, then such messages are also spam messages.

4. The language of sending information can be vivid, profound and polite. This can narrow the distance between consumers and sellers.

Finally, the most important thing is the content of the information.

If you want to improve the conversion rate, it is best to edit the content in the form of holiday greetings and promotions.

This is also the content matching of SMS marketing with the highest conversion rate at present.

Because consumers pay more attention to festivals, at the same time, promotions and preferential activities can also make consumers excited about the details of the activities.