What are the rules for adding topics in Zhihu? What should I pay attention to?

The main purpose of the theme is to connect people and problems. When creating a topic, we should avoid repetition and confusion as much as possible, so as to keep the topic routine, accurate, understandable and directly related to the topic of the problem. Here are some examples and precautions:

Character specification

Do not use spaces between full-width characters, for example, you should not create "Apple".

If you want to add multiple topics, please add them multiple times. If it is wrong to enter "Media Magazine New Media" once and then click "Add", the system will regard it as a topic; The correct operation is to enter the media, magazines and new media three times, and then click Finish.

When the theme contains half-width characters, such as between Chinese and English, between English and between Chinese and numbers, spaces can be used. For example, Chrome browser, Google Docs, 20 1 1 year, etc.

Try not to use punctuation marks in the title, but in some cases you can use parentheses, question marks or name separators. For example, topics: "Facebook" and "Why did X fail?" "Steve Jobs".

Information integrity

Create and add more complete topics.

For example, the topics "Email", "email" and "email" all represent the same object and may all exist, but we suggest that you choose "email" as the topic. Because no matter other users search "mailbox" or "email", they can find the topic most quickly. There are many similar topics, such as Amazon, Apple and Jobs.

Create as many complete topics as possible.

When you create a similar theme with Chinese and common English headlines, try to create a complete theme, such as "instant messaging (IM)". If an English name has not been translated by convention, it will not be translated, such as Zynga, Quora, Foursquare and so on. Except in special circumstances, English company names are generally capitalized at the beginning.

Avoid mixing Chinese and English unless necessary.

If you think some English product names need some Chinese explanations to be easier to understand, such as Kindle reader, Chrome browser, iWork Office software, Office software, and of course Firefox browser.

avoid ambiguity

Avoid confusing topics with the same or similar names.

Such as "social network" and "social network (movie)". Objects with the same or similar names can be distinguished by appropriate text supplements, and parentheses can be used when necessary.

General and standard.

When creating a theme, you should use common and standard words and avoid using personal theme names.

maintain neutrality

When creating a topic, we should remain neutral and avoid extreme words.

For example, "Facebook privacy problem" is better than "Facebook privacy disaster".

less/fewer but better

Generally speaking, the number of topics in a question is between 2 and 5. Try not to add too many topics to the question.

The topic need not be too detailed.

If a topic does not attract a certain number of followers, it will not play its due value. Therefore, when creating a topic, we should consider that the topic needs to be discussed, and at least there will be many other problems that need to be used.