How accurate marketing is, how accurate marketing is.

Precisionmarketing refers to the marketing communication that the company needs to be more accurate, measurable and with high return on investment, the marketing communication plan that pays more attention to results and actions, and the investment in direct marketing communication.

Precision marketing has three meanings: first, in the idea of precision marketing, the ultimate pursuit of marketing is marketing without marketing, and the transition to the ultimate idea is gradual precision. Second, accurate system guarantee and means, and this means is measurable. The third is to achieve the enterprise goal of low-cost sustainable development. Accurate means accurate, precise and measurable. Precision marketing properly embodies the deep meaning and core concept of precision marketing.

1. Precision marketing is to break through the limitation that traditional marketing positioning can only be qualitative through quantifiable and accurate markettest technology.

2. Precision Marketing With the help of advanced database technology, network communication technology and modern highly dispersed logistics, it ensures long-term personalized communication with customers, so that marketing can meet the precise requirements of measurability and regulation. Getting rid of the high cost of traditional advertising communication makes it possible for enterprises to grow rapidly at low cost.

3. Systematic means of precision marketing, to maintain close interaction and communication between enterprises and customers, so as to continuously meet the personalized needs of customers, establish a stable and loyal customer base of enterprises, realize the chain reaction value-added of customers, and then meet the needs of long-term stable and high-speed development of enterprises.

4. Precision Marketing With the help of modern and efficient distributed logistics, enterprises can get rid of complex intermediate channels and links and rely on traditional marketing modular marketing organizations, realize personalized care and greatly reduce marketing costs.

What kind of marketing model can be defined as precision marketing?

The first is accuracy: the more accurate the target and the better the resources, the more effective the marketing will be.

Secondly, clever promotion strategy and subtle infiltration.

The third is the collection and research of market intelligence. [Three basic elements are indispensable. ]

Personalized system of precision marketing

1. Accurate market positioning system, market differentiation and positioning are the key links of modern marketing activities. Only by accurately distinguishing markets can we ensure effective market, product and brand positioning.

Through the accurate measurement and analysis of consumers' consumption behavior, and establish the corresponding data system, optimize customers through data analysis, and identify whether the positioning is accurate and effective through market test verification. In the practice of precision marketing, Winner Alliance realized the precise positioning of products with its own MarketingTest system. The marketing test system adopts the compound digital theory model and obtains real experimental data in the process of simulating the real market environment. The data model is based on verification marketing design, which simulates large-scale sales in a small simulated market environment. The simulated market environment includes: shelf experiment, network experiment, user access DM simulation, etc. (Sometimes it can be achieved by simulating newspaper delivery).

For a large-scale listed product, you can know the effect if you invest tens of millions of yuan and the test cost is very small. This is the charm of precise positioning.

2. Establish a personalized communication system with customers. As can be seen from the meaning of precision marketing, it is not mass communication, it needs precision. This kind of communication probably has the following forms: DM, EDM, direct return advertising, telephone, short message, network promotion and so on. These things are not new, DM is mail, EDM is online letter.

Direct return advertising is an improvement on traditional mass advertising. If ordinary traditional advertisers talk about how good their products are, they should encourage everyone to buy them somewhere. Some even give some discounts or something. This requires a lot of space to do, and of course it also requires a lot of advertising fees. And direct return advertisers should promote an activity for interested people to participate in.

3. An integrated sales organization suitable for one-to-one distribution. The sales organization of precision marketing includes two core components: precision marketing subverts the traditional framework marketing organizational structure and channel restrictions, and must have a comprehensive and reliable logistics distribution and settlement system, and the other is the main channel for customer personalized communication.

Convenient and fast logistics distribution system and reliable settlement system are two major elements of precision marketing.

Traditional marketing focuses on market share, while precision marketing focuses on customer value and added value. The core of precision marketing is CRM. CALLCENTER is a platform established by using network technology and telephone to realize one-to-one communication with customers. Its main function is to handle customer orders, answer customer questions and maintain customer relations through customer care.

Precision marketing has got rid of the traditional marketing system's excessive dependence on channels and marketing hierarchy, and realized one-to-one distribution.