How do startups do network marketing promotion at low cost?

(The article is a bit long, but there are many effective and verified real cases. Online promotion, it is important to persist! )

How do startups do network marketing promotion at low cost? Qi Hang has compiled ten most effective free Internet promotion methods for you, to see if they are helpful to you.

1. Soft text promotion recommendation index: 5 stars.

Soft text promotion is one of the indispensable tools in network promotion. It is a very popular practice to conduct a soft-text marketing on a platform with relatively large traffic. Its advantage is that it is simple to operate, and it is free to submit articles on many websites. However, it requires high-quality soft text, and if the advertising features of "soft text" are obvious, it may be rejected.

At the same time, there are many portals in the industry, and high-traffic or authoritative websites also accept contributions. Once they can make headlines, the promotion effect is still very good. At present, the more effective way of soft writing is topic-based soft writing.

Generally speaking, there are the following types of topic-based soft articles:

1, taking advantage of the trend, this can be combined with the recent network hotspots to find a suitable point, integrate the content to be promoted into the hotspots, and promote it with the help of the residual heat of the hotspots;

2, three customs, although the style is not high, but has always been the content that ordinary people like;

3. Obscure and wonderful, such as recent news such as "Ariel Lin has lost weight";

4, tall, mainly some news that promotes positive energy in society.

Disadvantages: the quality of soft text directly affects the promotion effect. It takes more time to write articles.

When I choose the topic type, I fully consider the above content forms. First, I "follow the trend". The recent network hotspots have not found suitable content points, nor have they thought of any good content points. It is difficult to operate at a height, and the operating cost in all aspects is high. In the end, I only choose three kinds of news, which are the best at content and hype, and the cost is low. After choosing the topic type, I rummaged through a previous news article of the same topic on the Internet, so I tried to steal the theme content and put it on the product we want to promote (because the topic is vulgar, please ask readers for details).

Case sharing:

Topic soft article: combining hot entertainment news hype

Publishing Platform: Today's Headline Mobile Client

It is also important to choose different platforms according to different industries.

2.BBS recommendation index: 4 stars.

Forum is one of the most important forms of online community, and it is also a good promotion channel. Generally speaking, the forum has a huge user group, a wide audience and strong interaction, which can artificially create influence. You can publish related soft articles and posts on the forum to make the information public. This way is to release information in an overwhelming way, just like fishing in the vast sea. We won't know until we cast a net.

Disadvantages: There are many participants in the forum and many community sections, and the target audience is not easy to determine. There are also high quality requirements for soft texts, which require team cooperation for hype.

Case sharing (according to different industries, select relevant forums for mass sending to achieve the effect of dominating the screen):

Forum bully screen

3. Q&A website recommendation index: 4 stars

Q&A website is interactive and can spread information quickly. As one of the important ways of network promotion, question-and-answer website promotion is one of the means of word-of-mouth promotion. Using Q&A website, combined with SEO skills, you can throw out questions that users care about and answer them, and implant relevant information. Generally, it has the characteristics of high weight, fast collection and good ranking, and it is indeed a better promotion method.

Disadvantages: it is troublesome to have a level requirement for the account. If you don't have that much time to raise a large size, you can try buying it on Taobao.

Case sharing:

4. Website navigation recommendation index: 5 stars

Website navigation, major enterprises have always wanted to use website navigation called traffic portal as the preferred promotion method. However, due to the limited space and complicated content of the navigation page of the comprehensive website, it is difficult to get a place and find the user group accurately. Therefore, vertical subdivision of URL navigation has entered everyone's field of vision and become a new trend of promotion. Vertical segmentation positioning and self-help website building platform are becoming the best way for free marketing and publicity.

Disadvantages: the navigation and positioning of websites established by netizens are not clear enough, and the navigation of traditional comprehensive websites is copied, which leads to inaccurate user groups and may lead to poor promotion effect.

5.IM promotion recommendation index: 4 stars

Through mass IM, although there are viruses and harassment on MNS and QQ, it still can't resist the wave of people using IM in the 2.0 era. Similarly, IM has naturally become one of many ways of network promotion. Enterprises can join targeted groups according to their own product characteristics, release relevant news, or build their own groups to make users more targeted.

Disadvantages: IM is mostly a circle of friends who know each other or have similar interests. There is a degree that needs to be grasped, otherwise it is easy to be disgusted.

6.SNS social network recommendation index: 3 stars

SNS has gradually stepped into the ranks of network promotion. SNS is regarded as one of the promotion methods by many people because of its huge user group, high timeliness, wide audience, low communication threshold and online interaction.

Disadvantages: due to the change of netizens' concerns, it is difficult to create topics and influence in them.

7. Hot event recommendation index: 3 stars

Hot event promotion creates news that attracts a large number of media and users by integrating various resources such as society, enterprises and users. With the help of news, it attracts public attention, plays a sensational advertising effect and attention, and achieves the purpose of promotion and dissemination. Generally speaking, there are two modes to promote hot events: 1, following the trend; 2. Create motivation.

Disadvantages of event network promotion: the media and users' understanding of news is uncontrollable.

8. Blog/Weibo recommendation index: 4 stars.

Weibo, also known as micro blog, Weibo marketing has become an essential tool for event marketing because of its low threshold, fast communication speed, communication geometry and online interaction. Blog is a good place to promote. You can write advertising articles at will, publish information at will, interact with each other and add external links. This is definitely one of the indispensable tools for network promotion.

Disadvantages: But as far as Weibo is concerned, its information update speed is quite fast, and it is not easy to cause topics and influence (it needs a lot of fans, not counting zombie fans). If you are not a senior blogger on the blog, your voice is relatively light and it is difficult to have an impact.

9. WeChat recommendation index: 4 stars

Micro-marketing ≠ WeChat official account. At present, the reading rate of the subscription number of WeChat official account is getting lower and lower. For traditional small and medium-sized enterprises, we should combine WeChat group and friends circle, promotion page, micro-scene, micro-interaction, micro game, micro-power, red envelope combination and micro-bargaining.

Disadvantages: The reading volume of WeChat is getting lower and lower, and the content of WeChat is mostly the same. If you really want to do a good job in WeChat operation, you need to combine WeChat group and personal number circle of friends to do a good job in online marketing promotion.

Case sharing:

10. encyclopedia recommendation index: 3 stars.

In fact, encyclopedia is also one of the ways of network promotion. Encyclopedia has an unshakable brand effect in the hearts of netizens because of its authoritative and well-known characteristics.

Disadvantages: With the continuous improvement of the encyclopedia system, the content submitted by the encyclopedia is very strict and the pass rate is low. In addition, major netizens can change the encyclopedia content at will, which will have a certain impact on the security and stability of Internet information.

To do a good job in network promotion, it is necessary to comprehensively analyze the characteristics of the enterprise's own industry, and then tailor its own publicity methods for the enterprise. According to the needs and development direction of enterprises, various publicity methods should be formulated to spread the information of enterprises. I believe that the marketing effect will be better through the parallel use of various promotion methods. (Enterprise Management and Marketing)

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