How to write a short press release

The first is the "title". The title is the eye to spread information and the essence of information. There are also quotations and subheadings in the topic, which are often mentioned. Quotations that people often say are often above the topic, such as insisting on technological transformation of old enterprises and improving comprehensive production capacity. The topic is "The steel industry has embarked on a new road of energy saving and production increase". The subtitle below is "The steel output increased by 6,543.8+0.2 million tons in six years, the total energy consumption decreased by 6,543.8+0.6 million tons of standard coal, and the output of short varieties increased significantly. In addition, subtitles also have the functions of explaining the situation, background and atmosphere, so as to get down to business. In layman's terms, the fine print above the topic is a leading topic, and the subtitle below the topic is a subtitle. A topic is called a theme, which is a summary and explanation of the most important facts or opinions in the news. It is a characteristic of writing news and must be possessed. One more thing to remind everyone, single-line titles (that is, titles) must be accurate and eye-catching. You can't write a three-turn, four-turn, and the content of the article should also focus on the theme. This is called a center. Match the words and topics accurately, not untrue or irrelevant. Attract readers with topics. Generally, reading newspaper articles is black, especially eye-catching, with eye-catching titles. For example, an explosion occurred in a fireworks factory in Changtu, causing heavy casualties. This kind of title makes readers want to read it at once, which is the decisive and attractive role played by the title. Talk about what is leadership. The so-called introduction is the prologue, or the first sentence and the first paragraph of the article. It is a summary of the most valuable and important part of a news. It is said that the lead was invented by Americans, who first advocated that news must have a lead. Chairman Mao attached great importance to the brevity of the article. When he was reviewing a document, he added the following sentence: "All long news should come straight to the point, first put forward the main points, that is, at the beginning, explain the purpose or conclusion of the full text with short sentences. "The introduction is written in various forms, 1, narrative; For example, when Yunnan cadres and the masses talk about planting Amomum villosum to get rich, they always praise the researchers of China Institute of Drug Resources Development, who have opened a cornucopia for Jinuo people. This kind of writing is called narrative guidance, which briefly describes the most important facts in a message in concise language. This writing is the most basic and common lead. 2. Conclusion: For example, the topic is "The market decides everything", which introduces Furi Company, the first Sino-foreign joint venture in China color TV industry. Now it seems that it is time to end its historical mission. This is to draw a conclusion before describing it in detail. The descriptive title is: Miss Su's blacklist is "Miss Su is a white-collar woman with high quality of life. She moved to a new house the year before last. After some renovation, it is inevitable to add some household appliances, high-end daily necessities and other items. Looking at the warm furniture, Miss Su was really beaming and overjoyed. "However, this description form can't be much in the introduction, and it will become a narration after a few words. 4 Question-oriented leads, such as the title "Explosion in Changtu No.1 Fireworks Factory", who should bear the legal responsibility? 12 On February 30th, the reporter learned that an explosion occurred at the fireworks field in Shuangmiaozi Town, Changtu, Tieling, Liaoning Province, which killed 42 people and injured more than 30 people. After verification, the factory is a three-no-production enterprise. Who buried the hidden trouble and caused this serious accident? The clear and attractive question in this introduction is precisely the concern of all walks of life about who will bear the responsibility for the accident, so the article will arouse people's interest. Ask questions and tell the truth. It may be a good article, a valuable article. 5. Summary and title: The predicted coal reserves in Xinjiang are the first in China, and the lead: The proven coal reserves in Xinjiang1604.2 billion tons are the first in China. Although this abstract lead is also a narrative way, its abstract features are more prominent and its writing method is more commonly used. If you think you can't remember, remember that the lead is called the inverted pyramid method. Put the important facts or results first, and there is no need to repeat them later, that is, the big seat is facing up. This is a common method in news. Example: Create a "Phoenix Nest" with excellent service. This newspaper; Shinan District Local Taxation Bureau of Tangshan City, Hebei Province creates a good tax environment for investment enterprises with high-quality services. At present, 264 foreign companies have settled in * * * South District, and local taxes were paid 10/4.68 million yuan before this year. This kind of introduction is obviously an inverted pyramid, putting grades first and then describing how to accomplish it. Another pyramid, from top to bottom, puts the result at the end. Of course, the end of the news is not important, and there is no strict requirement for the end. Some don't even have endings. Numbers can also end, if you think you have finished, you can. You can't write a summary for the unit, you have to have a good ending. In short, the introduction should be short and complete, and the time, place, person or department and reasons should be clearly stated. Second; Theme. The text is the second part after the introduction, which carries on the introduction, expands the news facts and contents around the theme, expounds the facts in detail to make them clear, and supplements the secondary materials not mentioned in the introduction to make the information more detailed and conclusive and the content more complete. The requirements for the main part are clear clues and distinct levels. Please pay special attention to the following points: to be new is to adapt to the new situation, study new problems, grasp new characteristics, sum up new experiences and avoid old practices. Second, to be "small" means to report on a certain side or point of things, rather than covering everything. Watch your mouth and don't write long and smelly articles. The third is seeking truth from facts, that is, starting from reality, say one thing and two things, don't make things up, don't exaggerate, try to make people understand at a glance, and articles can't repeat words. Fourth, we should "live" with typical people, typical things and mass language that can convince and impress people, vividly explain problems, and combine materials and opinions well. Finally, from the beginning to the end, we should closely focus on the theme, step by step, explain it in simple terms, closely follow the center, closely follow the Sect, and be clear-cut and consistent. Third, talk about how to write typical characters. People can be reported in various forms, such as newsletters, features, stories, interviews, investigation reports and reportage. But the most important thing is to dig up the material, carefully choose and determine the theme, work hard and be conscientious, not only to talk to the interviewee, but also to investigate the leaders and colleagues around you. In the process of investigation, we should not only highlight the deeds of the characters, but also carefully observe them, understand the vivid, delicate and infectious plots of the characters, and collect personalized language that conforms to the characters' personality. Only by finding out the characters' advanced characteristics, thoughts and loyalty to the organization can we conform to the general direction of propaganda and have realistic pertinence, and can we have repercussions in society and finally write good news. We usually observe and understand things with our hearts, but we must never look at them with our naked eyes. Only with the hearts of other masters can we have a unique vision. A good reporter must look at all directions, listen to all directions, go deep into the grassroots and communicate with each other's feelings in order to get good material. For example, Mu Qing is a veteran journalist in the press. In order to write a good story about Jiao, he went deep into Lankao for many times and went deep into the people, from which he obtained a lot of materials that can explain the good cadres of the party. Therefore, his book "The Party's Good Cadre Jiao" has had a great response in China, and Jiao has since become an example for cadres to learn. In addition, writing news should be purposeful and targeted at people and things. Write what? When interviewing there, be sure not to touch the lights blindly. Over the years, I have a habit of first communicating with each other by phone and setting a good time. So what are you going to interview? Write down the score in your mind. During the interview, the other person said a lot, and he didn't know what you needed. But no matter what the other party says, the news points are sketched by themselves. The other party gives you the material, and after you read it carefully, you can find the news point, which is the most shining part. In addition, writing should have theoretical accomplishment, emotional accumulation, life accumulation, cultural accumulation, observation, feeling and imagination, as well as a wide range of knowledge and social aspects. Moreover, it is closely related to philosophy, history, literature, psychology, natural science, linguistics, logic and advanced science. With these theoretical knowledge, you can write a good article. As the ancients said, reading is like breaking thousands of volumes, and writing is like a god. In other words, you can write easily by reading more books, reading more books and studying more. In addition, I would like to remind you that it is forbidden to follow other people's path when writing articles. Don't copy them. Don't scratch your beard and eyebrows at the same time. You should stick to the theme, be clear and coherent, and make good use of cutting skills. Have your own personality and opinions, have your own writing style, write first-hand articles, and chew the films thrown by others without taste. If you want to reach a high level of writing and have a certain popularity in the society, you must have "tenacity" and insist on writing, just like the king of your bureau. Although an amateur author, he is diligent and has a good spirit. In fact, writing is a kind of hard work, a kind of boredom and a kind of loneliness. People who lack will cannot reach the peak of writing and become famous. In addition, love writing. Only when you love, can you have a strong passion for writing, keep writing, keep making progress, keep harvesting, and keep seeing your hopes. A person who regards writing as suffering and says that it is the hardest to climb the grid will never have the passion to write. Of course, the fluency and literary beauty of the article are simple and clear, to the point, and no nonsense. Highlight the key points, make a wonderful pen, and let readers have a special feeling. In short, what is long is long, and what is short is short. Generally speaking, the shorter the better. No matter how long or short the news is, it should be tailored to suit the situation, and every sentence is true and every word is not wasted. After the first draft is written, it should be revised repeatedly to check whether it meets the requirements. In fact, people's understanding is not completed at one time. Only by careful reading, repeated revision and scrutiny can we see whether the article is convincing and the structure is tight. Whether there is nonsense, whether the language is accurate, vivid and vivid. The article can only be improved by repeated examination and revision. Emphasize, write articles with your heart, ponder with your heart, as the saying goes; It is learned to pay attention to the world. As the ancients said, magic is used in one heart. No matter how big or small the article is, it is carefully written, repeatedly scrutinized and deleted, so as to get the satisfaction of the interviewee or unit. For example, Wu Dequan, Party Secretary of Kaiyuan Old Town, and the cadres sent by the Propaganda Department, I have good quality. He looks down on ordinary journalists and always feels inferior to him. When I went to interview, the reason was that the largest vegetable wholesale distribution center in northern Liaoning was built in the old city. (Talk about the process) There is one more thing to explain to you. News itself should speak with facts, that is, to grasp the point, line and surface. The materials on the point are detailed, concrete and vivid, and the materials on the line are industry and economy, facing all kinds of materials. From the point of view, it refers to the longitudinal investigation angle and online materials, which can increase the historical weight of the investigation report. The surface material summarizes the energy of cultural relics. In the process of investigation and writing, we should correctly handle point, surface and line materials, their proportion in the text, and their organic combination and mutual transformation. This will affect the depth and height of the investigation report. In modern terms, speaking with facts can make the materials richer, more detailed and more comprehensive. In short, it's easy to explain. News is required to have not only theoretical literacy, but also professional knowledge. It is also necessary to track and investigate economic phenomena and hot issues, and grasp their essence from theory to practice, so as to write in-depth and strong reports. In addition, the news should be "eye-catching" and be good at careful observation, so as to identify the truth and seek gold in the sand. For example, once I went to a company for an interview, although there were many laurels in this company and many media reports. However, the sanitation and environment here are very poor, just like a broken home. This shows that a unit can't manage it and the staff is overstaffed. For example, a person wears an old dress, but it is washed very clean, so people will not feel old and laugh. It is impossible for such a unit to tear out the basket by suspending the interview. In addition, try not to contact the units and figures criticized by the society, and reporting will attract comments.