Why are fewer and fewer companies choosing SMS platform marketing?

Everyone knows that the marketing promotion of enterprises can be carried out by using SMS platform, and the effect has been affirmed by people from all walks of life, but some friends said that the effect is not particularly ideal. After summing up, it is found that this is because some people ignore several details when sending marketing short messages by SMS platform, such as the frequency of sending short messages, the content of short messages, the screening of customer numbers, etc., which affects the sending effect.

2. Channel selection problem

If you want to use SMS platform for marketing or network security protection, the most important thing is to choose a better SMS interface platform to ensure the quality of sms channel. Therefore, when choosing to cooperate with a third-party supplier, it is recommended that enterprises pay attention to the business qualification, business years, technical strength and after-sales service of the other party. In addition, it is best to take some time to look at each other's word-of-mouth and success stories, and comprehensively compare and choose the most suitable platform, so as to be more satisfied in the later application.

3. Charge problem

Generally speaking, the cost of using the SMS platform provided by third-party suppliers is calculated according to the number of SMS messages sent. Slightly different, some merchants charge according to the total number of published messages, while others charge according to the total number of successfully sent messages. In addition, the price level, according to the different suppliers selected by enterprises, its unit price is also slightly different.