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How about Glory 30 and V30 Series with Magic UI 4.0 —— Details of Magic UI 4.0
1. Technology * * * has the same roots, and glory and innovation lead the industry. As we all know, we were born in the glory of Huawei and have been sharing and updating technology with Huawei. Especially in the software system, since the release of Glory magic UI, the system of Glory each generation has updated Huawei's latest system. Emui 1 1 and magic UI 4.0 started internal testing simultaneously, which is true.
It is worth mentioning that magic UI 4.0, which has received much attention, has undergone major upgrades in distributed technology, UX design, privacy and security protection, and AI intelligence.
The newly released magic UI 4.0 has broken the isolation between devices and applications based on distributed technology, and will bring more full-scenario business experiences. Seamless connection and experience between different devices, such as privacy projection and cross-screen dragging in multi-screen collaboration; In the call of Changlian, the anthropomorphic interaction with the smart screen is realized, and the mobile phone can interact and control the smart screen through Changlian SMS.
In terms of UX design, magic UI 4.0 not only brings more artistic style themes and DIY AOD, but also continues to apply human factors research to nearly 100 user scenes, especially in dynamic special effects and multi-sensory collaboration, bringing users a brand-new audio-visual interaction experience.
Magic UI 4.0 also supports AI subtitles (Chinese direct subtitles+foreign-to-Chinese subtitles) and system-level translation (browsing foreign articles and pictures to easily understand the content), which greatly improves the user experience.
In addition to the software system, glory also retains the same technology as Huawei. In the development and production of mobile phones, the same set of technical standards as Huawei are adopted. With autonomous learning as the first driving force, it brings all kinds of extremely black technology.
Taking shooting the pain points of smartphone users as an example, the world's first dual-camera system was launched from 20 14 Glory 6 Plus, allowing mobile phones to take large aperture photos in a virtual background; By the end of 20 17, Glory also took the lead in applying AI technology to Glory V 10 and Glory 10 to optimize the colors and light and shadow of different elements in different scenes. On 20 19, glory V30 series launched the ryyb color filter jointly developed by Sony, and established the development direction of system-level imaging technology with super-bottom, super-pixel, super-sensitivity and long focal length through glory 30 series. The first stage of mobile phone photography development and the second stage of autonomous learning of key technologies have been completed. However, the supply chain technology still needs to be fed back to the bottom research of optical and algorithmic integrated system, aiming at building the third stage of integrated photography system, which will continue to lead the trend of mobile phone photography technology and application.
However, in addition to the imaging technology of mobile phones, glory launched the mobile phone glory magic focusing on artificial intelligence experience as early as 20 16, which laid the direction for the current mobile AI application scenario. In terms of mobile phone heat dissipation, Glory is the first nine-liquid heat dissipation technology in the industry, and it is the first time to realize PC-level heat dissipation on mobile phones.
Of course, the strong technical force is also reflected in various aspects, such as self-developed Kirin chip, GPU turbo technology, Ark compiler, super Bluetooth, wireless 6+40 w super fast charging, system-level imaging technology and so on. , making glory very competitive in the market, occupying the first echelon of the industry, and allowing mobile phone users to enjoy the fresh experience brought by the latest technology.
Facts in the past have proved that while sharing technical resources with Huawei, Glory has established its own core competitiveness of technological innovation and continuously led the development of the industry.
2. Dual-brand strategy, glory continues to lead the market. In addition to technical homology and enjoyment, Huawei and Glory also adhere to the dual-brand strategy. Complementarity and difference make the two brands develop steadily, but at the same time, they also show different personalities and development models. For example, the brand positioning of glory is the brand of young people's scientific and technological trends, integrating youth and trends into brands and products; Huawei's brand positioning is a global landmark technology brand.
Take the specific product Glory 30 Series as an example. Although it and Huawei P40 series focus on fashion and photography, using the same Kirin chip and almost the same hardware configuration, the design language of Glory 30 is bolder, more fashionable, more assertive and more confident. In addition to the trend-setting titanium gas silver and neon shadow purple color matching, honor logo was enlarged and arranged on the extended camera matrix line for the first time, which was highly recognized.
In addition, the fashion show form of glory 30 series also reflects the positioning of glory technology tide brand. Different from the common conventional release forms in the industry, Glory turned the 30 series conference into a fashion show, extending the concept of mobile phones from tools to fashionable and personalized items.
In addition, the fashion show form of glory 30 series also reflects the positioning of glory technology tide brand. Different from the common conventional release forms in the industry, Glory turned the 30 series conference into a fashion show, extending the concept of mobile phones from tools to fashionable and personalized items. In fact, as early as 20 17, Glory 9 took the lead in creating 15 layer 3D omni-directional laser glass, which made the glass body reflect dazzling metallic luster under the light, and matched with milk ash, which ignited the enthusiasm of young consumers. In 20 18, glory 10 company first developed a color-changing aurora coating, using the principle of optical path difference. When the light shines directly on the fuselage, different angles and different lights will present different unique colors, leading the trend and stunning young users.
It is precisely because of the dual-brand strategy that glory and Huawei occupy nearly half of the domestic market. Especially under the influence of the domestic and international situation, the whole mobile phone market is in a relatively depressed environment, while Huawei and Glory continue to show unfavorable growth. For example, the glory 30 series launched this year has become a best seller since its listing, and the platform sales exceeded 300 million within one minute of the first launch; During 6. 18, Glory 30 won 6. 1-6. 18, and the cumulative sales champion of Android phones on JD.COM platform won the championship for six consecutive times, helping HONOR win the cumulative sales champion of the whole platform for seven consecutive days.
3. To sum up, relying on technology spillover and fashion design, glory creates the highest value products in all booths and gradually builds its own core competitiveness. Technological innovation and Huawei's technology are homologous because of their inherent advantages. At the same time, it also does what young people are most interested in. Successfully attracted a large number of fans of other mobile phone brands and a large number of young users chasing the trend of science and technology. With its excellent strength, we will continue to incite the young user market and look forward to more surprises in the future.
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