Complete works of domestic and foreign game companies

Netease (NASDAQ: NTES) is a leading Internet technology company in China. Netease has always maintained a leading position in the domestic industry in developing technologies such as Internet applications and services. Netease has a strong sense of mission to the development of Internet in China. Netease uses the most advanced internet technology to strengthen information exchange and sharing between people and realize "the power of gathering people online".

1997 since its establishment in June, Netease has been deeply welcomed by the majority of netizens with its advanced technology and excellent service, and has been selected as the top ten websites in China by China Internet Network Information Center (CNNIC) twice.

Netease has always maintained a leading position in the development of Internet applications and services, and achieved many firsts in the Internet industry in China: the first Chinese full-text search, the first Chinese large-capacity free mail system, the first unlimited free online photo album, the first free e-card station, the first online virtual community, the first online auction platform, the first 24-hour customer service center, and the first self-developed domestic network successfully operated.

In February 20001,Netease took the lead in launching the first self-developed large-scale Online role-playing game "A Chinese Odyssey Online", and in August 2002, based on the original work, it developed "A Chinese Odyssey Online II", which became the first online game successfully operated in China. In June 2003, 1 1, a large-scale Q version of online game Fantasy Westward Journey was launched. At present, the number of simultaneous online users of the two games is nearly two million. On May 3rd, 2006, the 3D game "Datang Haoxia" independently developed by Netease was officially released for public beta, setting a record of170,000 people online at the same time. In the first quarter of 2007, the full 3D game Tianxia Er hit the domestic online game market. The upgraded version of A Chinese Odyssey 2, A Chinese Odyssey 3, entered the internal testing stage on May 20, 2007, and other new game products will be put on the operation agenda one after another. At present, many online games under Netease have won many industry awards such as "Player's Favorite Online Game Award" and "Best Original Domestic Online Game Award", which are well received by players and industry professionals. At present, Netease games have occupied the largest share of the domestic online game market and become the online game manufacturer with the strongest independent research and development and independent operation ability in China.

As one of the most successful Internet portals in China, Netease has established cooperative relations with hundreds of online content providers at home and abroad to provide comprehensive and wonderful online content. With the largest one-page homepage resource in China, Netease launched a powerful content offensive in 2005. With a content team with rich experience in news media operation, the most advanced Internet technology in China, and extensive cooperation resources in news, entertainment, sports, finance and other fields, the traffic and users of the whole station have greatly increased, which has become an indispensable part of the life of netizens in China. The Internet Guide 2007 China Internet Survey Report released by internet society of china shows that in 2006, more than half of netizens visited Netease content, and the annual arrival rate of users reached 565,438+0.3%, ranking second among portal websites.

In 2006, Netease's homepage was completely revised to conform to the user experience, which was called a revolution in network content construction, which made the overall advantages of Netease content continuously improved. At present, Netease's content adopts a two-column structure, and the page is concise, smooth and elegant. In order to respect users' browsing experience, Netease requires news to be processed twice, rather than simply reproduced, and after each article, there are often instant opinions and feedback on the topic, which enhances interactivity. At the same time, fully considering the different needs of netizens in different regions, the regional news navigation function has been added to the news section, which has been deeply recognized by the majority of netizens, thus consolidating the portal status of Netease content mode and opening up a new road for the content construction and development of portal websites.

Mail business is the development focus and important basic service of Netease. 1998 1, Netease took the lead in launching free e-mail service in China. 20011In order to meet the higher requirements of users, Netease launched anti-virus, anti-spam and large-capacity paid mailboxes. As the largest free e-mail provider in China, Netease actively advocates anti-spam activities, and is committed to providing the best, fastest and largest free e-mail service for China netizens, while providing a safer and more stable paid e-mail system. The total number of users of Netease's six email addresses (126.com, 163.com, 188.com, vip. 163.com, yeah.net and netease.com) has exceeded1900,000, which is provided by free mail.

In September, 2000, Netease officially launched an all-Chinese search engine service, and has the only interactive open directory project management system (ODP) in China. Netease has created more than 10,000 categories for the majority of netizens, and the amount of information on active websites is increasing every day. At the end of June, 2004, Netease Search signed a strategic cooperation with Google, becoming the only portal in China that adopted Google's web search technology at that time.

At the end of 2006, www.yodao.com, a brand-new Chinese search engine independently developed by Netease, launched a beta version, and officially became the core of Netease search engine so. 163.com in July 2007. The products launched in the testing phase include web search, blog search, picture search and massive dictionaries. Through the innovative patented technology of "webpage preview", users can see the relevant content in the webpage in advance before accessing the search results, thus avoiding the problems of slow download speed, website Trojan and malicious code. Blog search has made many useful attempts in the timeliness and comprehensiveness of blog collection and meeting the individual needs of users, such as blog files that provide statistical information about the author's publishing time habits and length; Image search has designed a number of advanced search functions for photographers, such as querying according to the brand and model of the camera and even the "shooting season" of the photo; Massive dictionary pioneered the innovative function of "online interpretation", providing bilingual translation of massive content based on the Internet, which attracted the attention of netizens and spread widely.

Netease is the first Internet company in China to provide online interactive community services. Our virtual community provides all kinds of topics for netizens: from current affairs comments to thousands of forums, such as cooking exchanges and fashionable new products. On September 1 day, 2006, Netease blog was officially launched, which became a new starting point for netizens to show themselves and webcast. On June 365438+1October 3 1 day, the functions of the blogosphere began to be fully tried out. As an important part of the blog system, the circle highlights the sociality of blogs and promotes the gathering, acquaintance, communication, expansion of social relations and mutual assistance of bloggers with the same interests. In March 2007, the stylish and dynamic self-timer function was released, which was well received by netizens and became a highlight of Netease blog. Netease blog integrates Netease photo album system, providing rich personalized display and convenient photo album management functions. At present, Netease blog has also developed a powerful function of finding friends, and at the same time, it has realized information exchange with Netease mailbox and Netease bubble. When logging in to the blog, you can view the abstracts of 163 free emails, and blog friends can also communicate in time through the web version of POPO. In the future, blogs will be deeply integrated with news and alumni records to build the first brand of online life of netizens in China.

Netease photo album is the largest and most famous free online photo album in China. In 2003, the album service was launched, becoming the first network product with unlimited capacity in China. As of June 30, 2007, Netease Photo Album had more than 30 million registered users, and the number of photos uploaded by users was nearly 2.9 billion. It provides personalized domain names and convenient photo uploading tools and software for each user, and will continue to provide users with unlimited capacity and fast and stable photo storage and sharing services.

With the popularity of instant messaging tools by netizens, Netease launched POPO, a free instant messaging tool, in June+10, 2002. It integrates instant chat, short message, online entertainment and other functions. , but also has practical functions such as e-mail management, large file transfer, network file sharing, voice and video chat. , they can better consider the needs of users. In June 2004, the upgraded version of Netease Bubble 2004 with enhanced audio and video functions was launched.

As one of the earliest wireless service portals in China, Netease has been tracking the latest development of wireless Internet and has established close cooperation with operators and equipment providers. Netease is the first content provider to provide WAP service and the first website to provide SMS and MMS service.

Netease has the first 24-hour customer service center in the Internet industry in China, providing comprehensive and efficient services for the vast number of netizens, providing technical support at any time to ensure the safe use of users, and focusing on continuously improving the quality of user service and maintaining good user relations. In 2004, Netease's customer service center was rated as the best call center in 2004 by the Ministry of Information Industry. Then in 2005, it won the title of "2005 China Customer Care Benchmark Enterprise" in the Internet industry.

From February 65438 to February 2006, He Houhua, Chief Executive of the Macao Special Administrative Region, visited Netease Guangzhou Company, and especially appreciated Netease's practice of combining traditional cultural elements such as Chinese medicine, poetry and ethics with the history of China. In March, 2007, Hangzhou Mayor Sun Zhonghuan and more than ten leaders from Hangzhou and Hangzhou High-tech Zone visited Netease Building to learn more about the operation of Netease (Hangzhou) Network Co., Ltd. established in Hangzhou in 2006 and the preparation process of Netease Hangzhou R&D base.

As the leader of China website, Netease has been committed to the sustainable development of e-commerce and IT industry, and to promoting the digital life of people in China. In order to achieve this goal, Netease brings millions of netizens together to share information, provide better services for users and create a more enjoyable online experience for them.

SNDA is currently the largest online game operator in China. Shanda provides a series of online games for users to enjoy online. These games include products independently developed and operated by agents. Among them, Legend 2, operated by Shanda, was rated as the most popular online game in China in the user survey conducted by IDC. In addition, Shanda also launched the first online game "Legendary World" independently developed.

The games operated by Shanda include massively multiplayer online games (including massively multiplayer online role-playing games, namely MMORPG games) and casual games. The interactive forms of these games have produced a strong sense of community among users. The huge user base of Shanda Games not only improves the loyalty of users, but also helps to attract new users. The big MMORPG game enables users to interact with other users in the virtual world by playing a role or as an identity. With the continuous development of the game story, users can accumulate experience, play different roles and communicate with other players in real time. Because MMORPG games need to accumulate role experience and enhance their own abilities for a long time, such games are sticky, which means that users will spend more time playing these games. Compared with MMORPG games, large casual games are simpler and take less time, so they attract a wider range of users, especially home users.

The reason why Shanda Games are so widely welcomed is not only the characteristics of the game itself, but also the more important reason is that Shanda's game operation ability and services provided by Shanda have greatly enriched the user's game experience. These aspects include:

Each game of Shanda has a special team management, which is responsible for making operation plans, allocating internal resources, and regularly maintaining the virtual community every hour;

Shanda not only has independent research and development capabilities, but also has rich experience in game localization operation;

Shanda has established a nationwide sales and charging network;

Shanda has established a server network all over the country;

Shanda has a complete customer service system, including a 24-hour call center.

Shanda's goal is to maintain and constantly improve its position in the online game industry in China. Shanda will adopt the following strategies to achieve this goal:

Enrich Shanda's game product line through independent research and development, strategic joint venture or cooperation, mergers and acquisitions and the introduction of agency products;

Increase investment in infrastructure to further enhance Shanda's game operation platform;

Make use of the existing user base, sales and charging network to further enrich Shanda's income sources;

Actively expand other online entertainment platforms.

SEGA was founded by an American named David Rosen in Japan on 1965. Before SEGA was founded, his company was called "Service Game Company", which was a company specializing in making pinball machines. In 1956, the company's pinball machine was not only very popular in the United States, but also David Rosen, who was more popular with the US troops stationed in Japan, realized that he needed better gameplay and technology to win in the market, so in 1965, he made a new pinball machine. He also bought an automatic record jukebox and a machine for making slot machines in Tokyo to start his factory. Subsequently, the company began to mark "SEGA" on their models, which is the abbreviation of service game.

1966, SEGA introduced a pinball machine called "periscope", which became popular all over the world. In the same year, David Rosen sold the company to Gulf &；; Western industry, but he is still the CEO of SEGA. Gulf &; Western industry is still active in SEGA's original products and marketing strategy, with a total revenue of 214 million. In 1983, it won many firsts, including the first game "Sega Astron Belt" based on laser discs and the first 3D video game "SubRoc-3D".

But before long, SEGA's arcade and game machine market collapsed faster than the United States. Western industrial companies sell American shares to Barry manufacturing company. However, Japan's SEGA company still survives. 1979, Japanese investors such as David Rosen and Japanese entrepreneur Hayao Zhongshan bought SEGA's Japanese assets for 38 million yuan. Zhongshan became the president of SEGA, and David Rosen became the director of the American branch.

At 198 1, SEGA launched a product called "Games and Go!" A small game console (games and games) competing with Nintendo's "game watch". Watch). SEGA is more "game and go!" A rechargeable battery (the first rechargeable battery in the world) was developed. However, it is found that the chemicals in this battery will produce carcinogens during charging, so this revolutionary battery was banned from selling by the US Health Bureau shortly after its launch. When the news came out, Nintendo immediately seized the opportunity to "Game and Go!" At 1982. Death ads. The content of this advertisement is "SEGA will give you cancer". Since then, the competition between Sega and Nintendo has begun.

1984, SEGA cooperated with CSK of Japan to establish SEGA enterprise co., ltd, a Japanese company. In 1986, the stock of SEGA Enterprise Co., Ltd. is beyond the range that can be displayed by the calculator of Tokyo Stock Exchange. In the late 1980s, SEGA launched a series of very popular TV game consoles and game software, which made SEGA stand out on the international stage and become the second largest manufacturer of home game consoles in the world. 1990, SEGA was listed on Tokyo Stock Exchange. In the same year, SEGA of the United States also launched the American version of 16-bit home game machine Mega Drive. Genesis, together with Nike and Levi, was named the most popular young man in America.

1994 65438+In February, Sega cooperated with time warner Inc. and TCI to establish Sega Channel, which became a national wired network, enabling Genesis users to play video games through wired network. 55438+0995, SEGA Software Company was established by American SEGA and CSK Company. The purpose is to make interactive games with higher quality. 1996, Sega and Softbank Holdings of the United States jointly established Sega Entertainment Company, aiming at making arcade games for personal computers. It is listed as one of the top 25 computer software publishers of 1997 PC data. 1996, SEGA, MCA and DreamWorks (founded by Steven Allan Spielberg) Sega Game Company, a large game center founded by David Geffen and Jeffrey Katzenberg, aims to expand the game console market.

Speaking of a series of successful arcade game of SEGA, we have to mention AM2. This is SEGA's department specializing in arcade research and development. Besides AM2, there are also games made by AM 1 and AM3. AM2 is very popular, such as virtufighter series, virtucop series, DAYTONA USA and Scud Race. Almost every game center

There will be arcade game made by SEGA, and almost all the games will be made by AM2. Suzuki of AM2 is a famous Japanese and American game designer.