Why do some companies send mass blessing messages before the Spring Festival?

First of all, WeChat sends blessings in groups, and there is no emotional communication. During the Spring Festival, there are emotional factors in blessing each other, which are basically laughter. Wechat group blessing lacks this basic emotional factor. It is purely for mass mailing, without any emotional factors. It is a kind of "indifferent" blessing. People who send blessings in succession don't know who it is, so they send them at random. However, this "simple and rude" way makes the information receiver feel no real emotional blessing, and the "indiscriminate" written blessing makes people feel no warmth of words. Even if the specific name is changed, it is obvious that mass sending does not support this specific modification, and it can only be "indiscriminate". Without emotion, words are cold, and WeChat itself is cold.

This insincerity of mass blessing is also reflected in the fact that some blessing short messages begin with "red envelopes". When you click on them, you find that they are not real red envelopes, but just words. Is it a little fake? A red envelope actually doesn't have much money, which is far more meaningful than simple words.

Secondly, there are too many mass messages received. Some users have fewer friends and some have more friends. For users with many friends, mass blessing is a disaster, and it is very likely that there will be dozens or even hundreds of unread messages when they wake up, many of which are mass blessings. If it's just the first time to see them, it doesn't matter, but if you watch them too much, you will definitely get more and more annoying. If there is no emotional factor, it is better not to send it. Some friends may be added because of work, so there is no comment. Everyone will have information aesthetic fatigue, and it is easier to get information aesthetic fatigue in the case of information overload. The more you collect, the more annoying you get.

Some people may think that we are melodramatic, but from the perspective of information recipients, blessing information is of course a good thing, but this "indiscriminate" blessing simply does not feel a trace of sincerity in it. Once this kind of information is too much, it will naturally be annoying.