Network marketing promotion scheme (case of network marketing promotion scheme)

Secondhand provides a one-stop seo promotion solution for enterprises. Its core business includes Baidu website promotion, enterprise station group promotion, Baijiahao operation, enterprise website construction, baidu promotion, Baidu bidding hosting, 360 promotion, WeChat public platform promotion, Alibaba operation hosting, whole network marketing promotion, Soso website promotion, enterprise soft news promotion, Baijiahao generation operation, love procurement generation operation, short video matrix generation operation, Baidu smart applet matrix promotion and so on. Because of its unique logic and operation mode, it is an important job for enterprises to choose appropriate channels for network promotion. Background: 10, an integrated solution provider focusing on enterprise internet marketing, is in contact with enterprise customers. Therefore, the answer is how enterprises do network promotion. Bosses who have industrial products or enterprise network promotion negotiations can come to talk about it. Welcome to cooperate with us. Let's analyze each platform separately, so as to make a good choice: now that Internet traffic is dispersed by major platforms, what we have to do is to lay out the whole network marketing to get more customers. Enterprises can do network promotion from four traffic channels. The first is search engine traffic, the second is e-commerce traffic, the third is WeChat private domain traffic, and the fourth is short video traffic. If you want accurate traffic, you must do it around the industry keyword ranking. Search engine platforms are Baidu and 360, and we do it around keyword ranking. Take Baidu as an example, there are Baidu products such as bidding, official website optimization, love shopping, a hyphenated screen, 100 brands, Baidu smart applet, Baidu Know and so on. If it is a small trading company, Baidu bidding is not recommended. Like some powerful manufacturers, Baidu bidding is preferred. Like official website's optimization, it is too difficult to get the theme on the new site, which is basically impossible. If it is an old website, you can find a third-party company as the subject. It is suggested that the company can set up a group of stations to automatically update and rank long tail words. At present, the website is effective in making long tail words, and the competition is not great. Love shopping If your keywords are concentrated and your traffic is concentrated, then it is not recommended. Love to buy is more suitable for industries with many kinds of products, many keywords and scattered traffic, and the effect will be good. Wanci Baping is basically a regional word. If the keywords of your industry search products are mostly region+product, then it is recommended to make a screen. Baijiahao, good-looking videos, etc. If the employees of the company do well, it is cost-effective. Because there is no platform fee, it takes time to do it. In addition, the certified Baijiahao can rank keywords on the designated mobile terminal, and once it is done, it will be very stable. Another hundred brands can apply for original pictures and videos, so that we can send articles and videos indefinitely. Baidu smart applets are currently well included and ranked, mainly mobile phone Baidu app. In the early stage, a small program had 10 daily items and 100 weekly items, which was equivalent to 10 articles contained in the package every day. It takes two weeks for weekly entries to break out. Baidu smart applet can publish articles indefinitely every day, and it can automatically publish articles every day through software. These customers find us by searching for keywords, and the traffic is very accurate. 360 also has competitive bidding and powerful business, and there are many promotion forms. The problem is similar to Baidu, and 360 traffic in some industries is ok. Certainly not as much as Baidu. E-commerce platforms include 1688 and Taobao, and we also do it around keyword ranking. 1688 platform industrial products are basically suitable, and Taobao is suitable for some products with high unit price such as large machinery. On the platform of 1688, what we need to do is ranking, comprehensive ranking, finding factory ranking and so on. Because our industry customers search for suppliers, they basically take the initiative to search and search by searching for keywords. As long as we are in front, there will be traffic. This requires us to be king, promote paid keywords, and rank naturally. 1688 is a natural ranking. Many factories can't do online transactions, but only by guiding customers and planting grass. Let the number of treasures in the town store increase, make the keyword ranking better, and make the new lighthouse star higher. Everything is a rule. Industrial products do 1688, many times you can't do activities, because there are customers and agents offline, for fear of influence. Many industrial factories make 1688, but powerful businesses don't need it. Most industries and factories are not suitable for this powerful business. In addition to 1688 and Taobao, there are other industries that can be done on platforms such as JD.COM and Pinduoduo, such as environmental testing instruments such as constant temperature and humidity boxes. Wechat platform is the official WeChat account, WeChat applet and video number. We rank by keywords. At present, the traffic of WeChat search is very large, and not many people do it. You can search for keywords and check the daily search index of your industry. If the search index of keywords is relatively large, we can do a layout search to promote it. The official account matrix of WeChat should be well understood. The company can register 50 official WeChat accounts, which are free of charge, and then automatically generate original articles with software, publish them in batches, and make them included. The promotion of applet matrix is to make a batch of WeChat applets. First of all, the name of the applet is a keyword that can be indexed. In addition, the flow of small programs is also very large. We can automatically publish small programs through software, and they will also be searched and included. There is no limit to sending WeChat applets every day, which is different from sending 8 articles every day to the official WeChat account. The name of the official account of WeChat is Baping. We registered a number of official WeChat accounts, and then rushed to register the indexed keywords in our industry. As long as we do, the keyword ranking is very high and the ranking is very stable. Our customers rushed to register a batch of keywords with indexes and did nothing. The official account of WeChat has naturally increased by hundreds of thousands. Video number control screen, making original videos in batches, then modifying video titles in batches with software, setting different keywords for each title, and then uploading automatically with video number control batch uploading software, thus realizing video number control screen. Short video platforms include Tik Tok, Aauto Faster, Little Red Book, and video number, and now it is also the battlefield of enterprises, with a lot of traffic. Enterprises do Tik Tok, one is to do keyword ranking in Tik Tok search, the other is to do traffic recommendation, and the last is to do paid promotion in Tik Tok, such as Tik Tok bidding and Tik Tok information flow. When customers search for keywords in Tik Tok, our account is short-sighted, so they will leave messages or private messages to consult products, or pay attention to our account, so that he can swipe it next time. The short video of our operation and maintenance account is in place, including positioning, description, introduction, keywords and so on. , so there will be traffic recommended to potential customers. These customers may have seen relevant videos and praised them, or searched for relevant keywords, or paid attention to many accounts of the same type. They may all be our potential customers and have the opportunity to get an inquiry. After years of system research and development and experience accumulation in short video industry, through AI big data artificial intelligence technology, we have developed an enterprise short video integration media industry solution with five functions as the core, such as enterprise number operation, matrix boost, AI intelligent assistant, AI intelligent operation and energy charging station, which fundamentally solves the problems of exposure, customer acquisition and traffic in short video acquisition for enterprises. Four core functions: 1. Enterprise operating system operating Enterprise realizes a background operation of all platform accounts. 2. Matrix boosting industry vertical account matrix boosting multi-account, multi-ranking and multi-flow. 3.AI intelligent assistant solves the problem of video material, video production and video release in one stop. 4.AI intelligently operates AI intelligent technology to realize automatic and accurate operation of platform accounts. Tik Tok today is Baidu ten years ago. You didn't catch up at that time, and now here's your chance! There are also some active marketing network promotion, such as mass mailing to potential customers, paying attention to potential customers' Tik Tok number private chat, collecting potential customers' phone calls for telemarketing and SMS marketing, etc. These are common forms of network promotion. If you want to enlarge the traffic channels, you can do matrix promotion, such as Baijiahao matrix, Zhihu matrix, idle fish point group matrix, Baidu love purchase matrix, bidding account matrix, station group screen, WeChat official account matrix, WeChat applet matrix and short video matrix. If you want to promote these matrices, you need some tools and software for batch management, and you need to automatically generate a lot of original content. For example, we can produce hundreds of thousands of original articles and thousands of original videos in a short time, which are generated in batches with software and tools, and then automatically published to major websites and uploaded to major short video platforms in batches, paving a large number of keywords in our industry and promoting them on various platforms, thus obtaining more accurate traffic. If you want to know more about these matrix promotion, you can leave me a message or a private letter. -Please ignore the following. On the data level, we pay attention to the changes of traffic, transformation and precipitation data, and constantly optimize the strategy of live broadcast room according to the data performance, and finally get the rapid growth of brand total sales: in just a few months, the average daily GMV has increased from 65.438+million to about 3 million. Tik Tok is also operated by the company, and there will be a video department, a live broadcast department, a technical department, a DOU+ department and so on, so the live broadcast room and video of Tik Tok are independent. Friends who often brush Tik Tok live will find a problem. Many live broadcast rooms have few fans, but they are very popular. If you have a large number of fans and millions of accounts, your fans may receive a broadcast reminder when they use Tik Tok. In addition, high-quality head accounts also have their own unique understanding in explaining the rhythm and controlling the plot. They often don't simply disassemble the plot of the film, but combine many viewpoints closely related to life and social problems, thus making the film more full. It not only satisfies users' consumption demand for film and television content, but also gains in-depth experience beyond film information, which may be an important reason why they can suck powder on Tik Tok. Many people say that this year's vibrato short video bonus period, I think every day is a short video bonus period, but have you seized this opportunity, is this platform suitable for your products, and your project is deeply promoted? Let's see which short videos are explosions, and what routines are used? Suggestion: National Video is a small video platform of Baidu Department. Perceptual goal is a platform in Tik Tok's Aauto Quicker, but it is not an order of magnitude platform in terms of user volume and distribution. Authors can be used as alternative short video platforms or distribution platforms. The frequent appearance of big stores will attract more brand merchants to settle in Tik Tok e-commerce, and they are more willing to use Tik Tok e-commerce as the main sales channel. In fact, this situation has been verified in the development of Tik Tok e-commerce in the past year. 1) product form: 1. e-commerce entrance. In the early days of e-commerce, Tik Tok and Aauto Quicker's merchandise entrances were in the form of short video links or live shopping carts. Now, Tik Tok has added commodity labels to the search, which can directly query commodity prices and browse matching short videos, but the sorting of commodity labels is too backward and will be ignored by the general public. As early as when Tik Tok was in full swing, I intended to write a summary of all-round analysis of Tik Tok's operation mode (because I really felt that Tik Tok's operation was very particular), but as a deep procrastinator, I didn't start writing until I was stimulated recently, which made me suddenly motivated: when we brush Tik Tok, we will see some account roommates identified by Huang V, just like Weibo certification, which is actually very simple. First of all, we must ensure that our Weibo account is authenticated, so that directly logging in to our Tik Tok will show the authentication. At present, the old players in the e-commerce market are also trying to stop new players like Tik Tok in various ways. In the short term, Tik Tok wants "data" to look better, and can only ask for channels and traffic from today's headlines. There is another interesting phenomenon about the nature of these two platforms. 20 18, Tik Tok advertised for CCTV Spring Festival Evening. At that time, the traffic of Tik Tok suddenly went up, but who did this time come from? Today's headline, Weibo. At that time, DAU, the main application of today's headlines, dropped by a third, which is non-public data and cannot be verified. At that time, the data in Aauto Quicker fluctuated little, and WeChat was OK. At this time, you can understand that media with the same attributes will grab time for each other, and social media with the same attributes will also grab time. However, due to the mature advertising system of Tik Tok's headline system, adload and price have been rapidly raised, and users generally have no process of acceptance and adaptation. In addition, the quality of fans among network celebrities, not to mention Tik Tok's official WeChat account, is even worse than that in Weibo now. Advertising, looking for customers, looking for services, mushroom cross-border Tik Tok successfully squeezed into the new media camp with its strong ability to bring goods, which is now a channel that all major brands attach great importance to. Now Tik Tok has launched Enterprise, which is a good opportunity for most brand marketers. The author of this paper summarizes seven methods. Come and learn. (1) Instant knowledge dissemination. "Short" determines the high information density, and people can learn the essence of knowledge anytime and anywhere through short videos, which can be understood as "short" or "fine" to some extent. Short videos often come straight to the point and get to the point quickly. Its content is compact, without lengthy prelude and bedding, and it makes full use of every second of telling knowledge. When the user uploads a short video, the system program will judge whether it is illegal. If it is not illegal, it will be uploaded to the seed flow pool and distributed to 200 users who were online at that time. With more and more enterprises and individuals entering the field of short video, it is difficult to make distinctive accounts that can attract users geometrically. Many short video operators are saying: