Promoting the SMS template Zenme is very attractive.

1 first of all, make clear the purpose of texting, which is nothing more than these four things.

①

Inform: for example, some goods are on the shelves, what discounts are there, and so on.

②

Reminder: For example, more than 15% off the double eleven.

③

Persuasion: JD.COM, for example, should be more, faster, better and more economical.

④

Strengthening: for example, giving a gift of melatonin for ten years.

2. Clarify the framework of information

The skeleton of marketing short message is to convey to users who I am, what I want to do now and what I can bring to you in the shortest sentence (describing the scene and associating with users' interests). Example: * * financial platform, 10, 1 1, the fifth anniversary celebration, you can enjoy 2000 new gift packages immediately after registration.

3. Attract customers' attention

After defining the purpose and the core information you want to convey, you can add some adjectives to attract users' attention and create a sense of urgency. Example: No regrets, only one day, limited to 100, and so on.

4. Make customers interested

If your short message can't interest customers immediately, it must be mediocre. Learn to find the * * * of the same group of users and label them, exceed their expectations and stimulate their * * * interest. For example, beauty is not as good as strength.

5. Temptation triggers action

All the previous preparatory actions are for one purpose, guiding users to generate sales. So after attracting users' attention and making them interested,

There is one more thing to do. That is, trigger actions to let customers consume immediately, or guide customers to join shopping carts and collect products. , are the way to trigger their actions. Usually, the way to trigger behavior is inducement, such as: the first 100 customers are free, or the first 100 users can get as many vouchers, discount coupons and so on.

Second, the A/B effect test

Of course, all short messages are not directly put into use after you think about it, because all of them are based on your assumptions. If there is no data support, then it may be wrong, remember! Trust only the data you see! The actual effect of SMS can be tested by A/B test. For example:

Version 1: Dear, don't regret it. 1 1 month * * Credit gives benefits, and the highest investment can be 1000 yuan JD.COM shopping card, 500 yuan cash as a red envelope, and you can also get brand-name headphones. Please login to the platform to quickly invest in * * credit.

# Link #

Version 2: Dear, save 1 yuan before 5th to get 5000 yuan experience value, and save 500 yuan to get 5000 experience value! Received the reward after 8 days.

# Link #

Make different versions, different contents and different preferential ways. It is better to access the linked data directly to judge the copy. Then analyze the iteration to find the best copy. Put it on the market again

Thirdly, the control of time nodes.

1, the selection of SMS push time.

Imagine the reception scene of your target audience. If you get a message telling you what to go to buy buy, buy buy when you are sleeping in the middle of the night, I believe you will greet his mother angrily, let alone accept the message. Of course, in the extreme cases mentioned above, the purpose is only to hope that you can imagine the scene when the target user receives it from your own perspective as an audience, so as to avoid these "low-level" mistakes.

2. SMS arrival time.

Imagine a double eleven promotion, delivered after 12 pm. It is necessary to correctly estimate when the short message will reach the user. Of course, it is also important to find a platform that can reach every second. Bangzhixin SMS platform focuses on SMS 12, and the platform has fast distribution speed, which is worthy of your trust!

Fourth, several factors affecting the arrival rate of short messages

1.

Short messages involving pornography, gambling, drugs, violation of laws and regulations, and four sensitive industries (real estate, education, immigration, medicine) may be intercepted if they are edited too much. As we all know, China Mobile, China Telecom and China Unicom will access the information supervision and filtering system of the Ministry of Industry and Information Technology. It is forbidden to scratch the ball when writing short messages, which involves related content and will be very harmonious if you are not careful. Nothing is more sad than his death before his conquest.

2. Choose a good SMS platform supplier, and ensure no charge and 100% delivery. No matter what kind of products, as long as they are in a business environment like China, they are likely to be "tampered with", and many products on the SMS group sending platform will be "understaffed". Imagine, 100 target users, when your promotion information is only sent to 50 people, the effect will be directly halved.