In the era of WeChat, how does SMS marketing stand?

First, SMS marketing is highly targeted, and mass texting needs to segment user groups and identify the needs.

The basic "one-to-one" mode of SMS communication accurately conveys relevant information to users. This requires enterprises to subdivide the user groups, understand their living habits and needs, and edit the corresponding information before mass sending;

If a new user is more concerned about the news of product updates, but you send him the news of after-sales service, then he is not interested, and over time, he will default to advertising SMS harassment. Only by identifying the pain points of each user group can we stimulate their heartstrings and achieve the purpose of promotion.

Second, the content of short messages should be concise and attractive.

Now is the age of information fatigue. If you want users to remember your news at a glance, you have to work hard. Short messages should be concise, easy to understand, with few technical terms and short length. After all, users don't spend too much time studying short messages.

Extended data:

Compared with traditional advertising, SMS marketing cost is low. On the short message marketing platform, the price of a short message is generally around 3 -6 cents. The bigger the volume, the cheaper the price. Moreover, it has a wide spread and is not limited by time and region. You can use this to let more people know the news.

On some SMS marketing platforms, users can freely formulate SMS push schemes and templates, and grasp the push effect at any time. Therefore, enterprises can deliver the latest news of products to users in a short time according to their own needs and relying on the power of the platform.