How to do brand marketing promotion?

If an enterprise wants to achieve significant results in investment promotion, market research, marketing promotion, etc. are all indispensable stages. However, for current enterprises, in addition to difficulty in transformation, attracting investment is even more difficult.

Everyone must be eager to solve this situation. Don’t worry. Based on many years of trading experience, Juhe Investment has specially summarized a set of practical solutions in this regard.

The aggregation is elaborated from the perspectives of market research, SWOT analysis, clear corporate positioning, incubation and packaging, formulation of marketing plans, promotion and execution, investment resource docking, investment results, etc., so that companies can get rid of the dilemma of difficult investment and come together Take a look:

1. Market Research

As the saying goes, only by knowing yourself and the enemy can you win every battle. Only by knowing the real needs of competitors and consumers can we effectively combine corporate resources and current situation to formulate effective marketing and promotion plans, and all of this must be based on market research.

Market research also includes market status, consumer demand, competitors, and analysis of its own strengths and weaknesses. After cooperating with Juhe Investment, Jihe will diagnose the project in the initial stage, and then a special team will investigate each project, analyze the industry and competing products, fully understand the industry status quo and the feasibility of the project, and evaluate risks.

2. SWOT analysis

After completing the market research, Polymer Investment will strike while the iron is hot, make a SWOT analysis comparing the industry and competing products, and then analyze the advantages and disadvantages of the project one by one. List them out and analyze them, as the saying goes, "get rid of the short and keep the long." After all, only after fully and rationally understanding your own strengths and weaknesses can you truly develop a competitive marketing plan based on the current status of the industry.

3. Clear corporate positioning

Corporate positioning means that a company uses its products and brands to shape its unique personality, culture and good image in consumers based on customer needs. in the mind of the reader and occupy a certain position. When positioning clearly, you need to think about three questions: What is the company’s business? Who are the target customers? What features of the product or service should be offered to them?

Defining an enterprise's business is the most important step in creating an outstanding positioning, because the business definition will filter the information collected by the enterprise, and it will tell the enterprise's decision-makers which opportunities should be seized. , which ones should be given up. A clear positioning will contribute to the promotion and marketing of the company. Jihe Investment Promotion will coordinate and consider the project. During the process of evaluation and analysis, the company will be positioned more deeply based on the above three issues in order to build a brand.

4. Incubation packaging

Incubation packaging is the core content of brand promotion, including brand positioning, brand strategy, investment manual, investment H5, investment landing page, etc. The work in the incubation stage is equally important to the final investment result. During this process, the investment team will first understand the actual significance of the project and what value it has to the market and customers.

Only if you understand these basic elements clearly and know the value of the project, you will have better ideas for design and incubation packaging. After all, only projects that are refreshingly designed, fit for the project, and meet the needs of the industry and consumers are more likely to gain public favor.

5. Develop a marketing plan

The marketing plan is a very important step in bringing the company into the public eye. It is the work carried out after the incubation and packaging comes to an end. It includes the direction of corporate promotion, Channels, advertising platforms, etc.

An excellent marketing plan needs to combine the needs of competitors and consumers, that is, grasp the pain points, so that we can proceed steadily and formulate a plan that is consistent with the development of the enterprise.

Juhe Investment Recruitment believes that only by strategically examining the integrated marketing system, industry, products and customers, and formulating a marketing plan that is in line with the actual situation of the company, can we achieve good results in the final investment promotion process.

6. Promotion and Execution

After the marketing plan is formulated, it is time to enter the promotion stage. Promotion is another form of marketing, which is the step of implementing the plan.

In the aggregate investment promotion and traffic drainage stage, brand keywords will be created for the project and project-related content will be regularly output on authoritative platforms, mainly to expand brand influence and visibility.

The platform chosen for aggregate investment promotion is also well-founded. It mainly divides the population according to the positioning of the project, selects appropriate audience groups and self-media platforms to place advertising and investment-related information, just to make the promotion effect more effective. Best within expectations.

7. Connection of investment resources

After the promotion and execution stage, it is time to connect investment resources in the middle and later stages. This is also a link that many people pay attention to, and it is also a key link that determines the effectiveness of investment.

Aggregation Investment Promotion will allocate professional operation personnel to connect customer resources for different projects, such as regular list call outs, WeChat, and text message docking, as well as regular updates, maintenance and operations of friend circles, etc.

8. Investment results

After connecting with investment resources, interested customers will come in. The members of the investment team will invite them and explain the project after understanding the customer's needs. Cooperation program. When a certain number of interested customers are accumulated, the investment promotion conference will also hold an on-site signing ceremony to bring the investment results to a perfect conclusion.

Joint Investment is an investment outsourcing brand under Xinyaohe. The company adheres to the business philosophy of gathering people and working together, and is committed to providing chain companies and Internet companies with high-efficiency, high-quality, information-based in-depth marketing and Investment outsourcing services.

No matter what kind of difficulties a company encounters in marketing, or the investment results are not satisfactory, and it is eager to promote the brand... Aggregation of investment can help resolve it with many years of experience. We gather professional outsourcing companies for investment promotion and work together to build a first-class enterprise.