Enrollment channels of education and training institutions

In fact, at present, large domestic training institutions will open SMS promotion. Compared with telephone promotion, SMS promotion can force users to read, and the time cost is lower. The disadvantage is that the requirements for copywriting are strong and the real conversion rate of users is low. It is more common to send short messages from numbers beginning with 106, which are basically marketing short messages.

Method 2: Cooperate with the school.

The fourth method is splicing. If the boss or management has strong connections, then the admissions teacher can enter the school through connections and directly absorb students from the school. This method has basically no shortcomings.

Method 3: Push the ground

Push activities include school activities and market activities. Many institutions will give lectures at schools and sponsor school clubs or sports meetings.

Marketing activities are usually to do some publicity in shopping malls or major commercial streets with large traffic. Listening to classes at school can often get some results, but if the person who listens to the class is not the one who makes the decision, the results may not be good. Marketing activities are usually aimed at making brands, and the effect is very general.

Method 4: Self-media promotion

Baijia number, headline number, Tik Tok, WeChat official account and video number, all platforms that can get traffic are channels, and these channels are the heads of the industry, and the traffic is top-notch, but the disadvantage is that there are many people doing it and it takes a long time to raise the number. Many institutions do not necessarily have it.

Method 5: Bid for advertisements and enter the platform.

Among many enrollment channels, many art test training institutions will choose Baidu bidding advertisement, which is an absolute advantage with good effect and fast speed, but its disadvantage is also obvious: the cost is extremely high and professional operation is needed.

In addition to competing for advertisements, art examination training institutions will also choose to settle in some educational platforms for promotion. Well-known domestic good schools and art candidates are all good channels.