How to use SMS marketing to surpass peers?

Although other media marketing tools are popular at present, the marketing cost of SMS is relatively low and it still has vitality. How to do SMS marketing well, I give you the following suggestions:

1: The customer database should be accurate. If you want to do a good job in SMS marketing, you must do a good job in precision marketing. In addition to obtaining potential accurate customer data through relevant channels, it is also necessary to deeply reuse the old customer database.

2. The content of short messages should be legal and compliant, especially the industry information such as real estate finance, because this kind of review is strict.

3. SMS content planning should pay attention to attraction. If the content of SMS is pure advertisement and hard advertisement, not many people will watch it today, let alone the conversion rate. For example, the marketing message sent by a shopping mall to a precise customer base is like this: Dear, Valentine's Day is coming. In the name of love, I will give you a red envelope of 100 yuan. You can come to a shopping mall at any time from a certain day to a certain day. Before 100, those who make an appointment to sign up for the red envelope can also draw a diamond ring of 4399 yuan at the scene. Please register the link below quickly! Slow hands!

This kind of short message attracts a lot of clicks! If it is changed to: spend in a shopping mall from a certain period of time to a certain period of time, click the link to receive a red envelope of 100 yuan, slow down! Will you click?