Double 1 1 What do you mean you can't send marketing messages without permission?

Double 1 1 What do you mean you can't send marketing messages without permission?

Double 1 1 can't send marketing messages without permission, which means that data has changed from a technical carrier to an important element related to national interests. Network marketing is the most commonly used marketing method now. Double 1 1 What does it mean not to send marketing messages without permission?

Double 1 1 What does it mean to send marketing messages without permission? 1 With the approaching of the "Double Eleven" promotion, the Information and Communication Administration of the Ministry of Industry and Information Technology held an administrative guidance meeting on 202 10/0/25 October to standardize the SMS marketing behavior of e-commerce platforms.

Alibaba, JD.COM, Pinduoduo, Meituan and other major e-commerce platform companies, as well as representatives of related basic telecommunications companies and short message service companies attended the meeting.

The meeting pointed out that in recent years, during the "Double Eleven" promotion period, complaints about marketing spam messages showed a concentrated outbreak trend, and complaints related to e-commerce platforms accounted for as high as 90%, resulting in a large number of complaints related to consumer financial spam messages. In particular, the "default" registered users of the platform agree to send promotional information directly, and the platform merchants use the loopholes in the platform rules to send marketing messages, which obviously infringes on the rights and interests of consumers.

▲ SMS received by mobile phone. Photo courtesy of netizens

The meeting emphasized that curbing spam and creating a clear communication environment are the concrete measures for the Ministry of Industry and Information Technology to continuously promote "I do practical things for the masses". All major e-commerce platforms should face up to the existing problems, assume the main responsibility of platform ecological governance, strictly abide by the E-commerce Law, the Civil Code, the Regulations on the Management of Communication Short Message Service and other relevant regulations, earnestly fulfill their commitments to operate telecom services according to law, strengthen self-discipline and self-management, and effectively protect consumers' right to peace.

Meet the requirements

First, the e-commerce platform should immediately conduct a comprehensive self-examination and self-correction of SMS marketing behavior of retail, financial and other related products, and should not send marketing SMS without the consent or request of consumers, improve the existing SMS marketing plan, and report the progress of phased work to the competent authorities of the industry in a timely manner.

Second, the relevant basic telecommunications enterprises and SMS service enterprises should immediately improve the management system and technical means, strengthen the access management of SMS ports, standardize the use of SMS signatures, prohibit access to illegally sublet resources, and not expand the scope of signature use, and promote normalization governance through "looking back".

Iii. 1232 1 the center for reporting and accepting bad network and junk information should strengthen the work of accepting junk information complaints, transferring clues, monitoring and analyzing, play the role of "weather vane" and report the problems in time.

At the meeting, relevant enterprises solemnly promised that they would strictly implement the relevant requirements of spam management, comprehensively investigate and rectify, adhere to legal and compliance management, optimize user services, and timely summarize and report to ensure the effectiveness of marketing spam management.

Double 1 1 What does it mean to have to send marketing messages without permission? Is it annoying that marketing news is constantly being "bombed"? In recent years, during the "Double Eleven" promotion period, complaints about marketing spam messages showed a concentrated outbreak trend, with complaints from e-commerce platforms accounting for as high as 90%, and a large number of complaints about consumer finance spam messages were derived.

With the approach of the "Double Eleven" promotion, the Information and Communication Administration of the Ministry of Industry and Information Technology focused on the problem of disturbing people by marketing short messages, and recently held an administrative guidance meeting to regulate the short message marketing behavior of e-commerce platforms. Some major e-commerce platform companies, as well as representatives of related basic telecommunications companies and short message service companies attended the meeting.

At present, SMS marketing has become very common for both organizations and consumers, but it should be noted that unauthorized SMS marketing is also easy to harass users, and may even be used by fraudsters to forge e-commerce SMS to commit fraud. Many consumers also bluntly said that "it is difficult to distinguish between true and false." Compared with tens of millions of advertisements, cheap SMS is not only a "cheap bowl" but also directly faces consumers, even if it is punished, there is not much loss. In the industry's view, the e-commerce shopping festival is a period of high incidence of illegal SMS marketing, and the Ministry of Industry and Information Technology draws a red line at this time, which helps to make targeted norms for enterprises.

Nowadays, with the continuous development of science and technology, marketing methods are also quietly changing, and digital marketing has promoted the evolution of the marketing industry. Nowadays, digital marketing has become one of the important ways of direct contact between sellers and consumers, so what is digital marketing? Digital marketing can help enterprises tell brand stories more effectively and establish digital presence on e-commerce platform. The ultimate goal of digital marketing is to help enterprises increase sales and earn more money. Digital marketing has developed from simple words, sounds and images to an important means to dig deep into consumers' needs and promote them efficiently.

Data has changed from a technical carrier to an important element related to national interests. The rational use of data is not only related to people's well-being, but also to social development and the future of the country. Rational use of digital information is the need of the development of the times.

In recent years, words such as "digital age, digital marketing and digital transformation" have emerged one after another. Under the background of information technology, the development of digital technology has changed the social environment in which people live and develop, making people's work and life full of digital factors.

With the continuous concentration of Internet media resources, using the Internet for marketing can collect data from all aspects of the audience, and it is more convenient to obtain the resources needed for precise marketing. With the help of data mining, text analysis, artificial intelligence and other technologies, digital marketing outlines the audience's preferences by collecting data on the audience's age, gender, browsing habits and other aspects to replace the extensive marketing methods in the past. This is unmatched by traditional marketing service providers.

From portals to precision marketing, digital marketing has developed from simple words, sounds and images to an important means to dig deep into consumer demand and promote it efficiently.

Forecast of Development Trend of Digital Marketing Industry

With the advent of the digital age, the acquisition of online traffic has become the key to a "good start" for banks. Compared with mobile banking, online banking and other banks' own channels, WeChat and other online platforms with large number of users and high viscosity in daily life have become important channels and main positions for the development of banking business.

Whoever can use the Internet to reach users quickly and cultivate their minds will take the lead in the competition. Although the Internet is decentralized at present, it is undeniable that the Internet is still the most efficient way to reach users. E-commerce channel ability and digital marketing ability are the killer of Lanzhou.