How to realize integrated marketing under massive user data?

Nowadays, integrated marketing has become an important trend in the marketing industry. By integrating multiple channels to reach users, enterprises use global strategies and achieve marketing goals through the synergy of multiple channels. However, cross-channel integration will inevitably bring a lot or even a huge amount of user data, so how to use these massive user data to achieve integrated marketing? Ye Yi Science and Technology, a leading digital marketing service provider in China, has found that the marketing industry generally adopts the idea of "automation" through the investigation of a large number of integrated marketing cases, hoping to realize integrated marketing under massive data and improve marketing efficiency through automation. European and American markets call this idea of marketing automation marketing automation. So how does marketing automation realize the integrated marketing of massive data? First, open up omni-channel data to achieve personalized and precise marketing. Personalization is the most frequently mentioned word in marketing. Through personalized experience, users can better form a unique impression of corporate brands, and consumers and enterprises can have a * * * sound, thus greatly improving the effect of corporate brand communication. Generally speaking, marketing automation is to accurately portray users by establishing user tags of omni-channel user data. The marketing automation platform collects, integrates and manages user data by connecting the user's full contact platform, obtains all the footprints and intentions of users' interaction with brands, sets labels and label groups, and fully understands customers. Secondly, marketing strategy appears in the form of process in some cases of marketing automation platform. The general marketing team independently builds an automated marketing process based on the marketing strategy, and can also choose the best operation strategy according to the intelligent recommendation of the marketing automation platform. For example, Ye Yi Science and Technology Marketing Automation Platform supports users to build or provide marketing scene templates independently, accurately reach tens of millions of users, continuously interact with customers in a personalized way, enhance customer experience, and finally achieve data-driven operational goals. Third, automatic personalized interaction with customers. Take the personalized automatic interaction of e-mail, SMS and APPPUSH as an example. 1. email interaction: build email marketing links on the marketing automation platform, and automatically trigger personalized emails of enterprises or individuals, such as holiday emails, birthday emails, reminder emails, periodicals, etc. In order to put the right email in the right user mailbox at the right time. 2. SMS Reach: Set SMS marketing links on the marketing automation platform, intelligently judge different scenarios and behaviors of customer needs through conditional triggering, and automatically trigger various personalized SMS messages. 3.APPPUSH: In the process of contacting and interacting with users through the mobile application APP, according to the characteristics of users and based on the target geographical location of users, message reminders are automatically triggered for accurate push. In the actual cross-channel automatic marketing, any user can reach the channel to realize automatic marketing through independent process design. Through marketing automation, it is promising to realize the integrated marketing of massive data, awaken the data assets of brands and realize the digital marketing of enterprises. For more information about marketing automation, please consult Ye Yi Science and Technology.