How does the lawyer industry do network promotion?

Law firms are suitable for online promotion. At present, online access to case sources has formed a * * * knowledge in the legal industry, and 8% of cases of many law firms or lawyers come from online promotion.

Big brands and law firms are all doing

Top Ten Law Firms in Beijing. Among them, PCG and Jingshi have been doing network promotion for a long time, PCG headquarters has been doing brand promotion and local branches have been doing case source promotion, and Jingshi and Jiali Law Firm have also been doing promotion for a long time.

Local famous firms have been digging for gold.

Guangzhou Guohui Law Firm, Shanghai Heji Law Firm, Foshan Xionghe Law Firm, Dongguan Antong Law Firm, Zhongshan Guanghan Law Firm, etc. are all well-known in the local area, and they have launched online promotion to obtain the source of the case.

individual lawyers rely on the internet

individual lawyers from all over the world also join the paid promotion industry, and some lawyers set up websites to optimize SEO, or cooperate with the third source platform such as Hualv. com to obtain the case source.

The promotion of law firms is promising.

Lawyers, law firms and legal platforms have entered the market one after another, which proves that the network promotion is promising. The author is responsible for the paid promotion of a law firm in Guangdong in the Pearl River Delta, and he gets more than 1 calls from customers at most one day, including criminal, marriage, traffic and work-related injury cases.

The input-output ratio of paid promotion in law firm industry is about 1:5 on average (1 yuan advertising fee paid and 5 yuan paid).

There are many channels and high professional requirements

At present, Baidu Bidding, 36, Shenma and sogou are the main channels for network promotion, supplemented by headlines (including Tik Tok), Taobao Tmall and Meituan, and there are also some industry platforms such as Baidu Law Pro, Hualv.com, Law Map and Find Law.com.

light assets, high return on investment

after trading test, the author found that the best results are Baidu bidding promotion and headline information flow promotion, Baidu can achieve more than 1:5, and headline can achieve a return on investment of about 1:8.

Promoting talents is the key to success.

The input-output ratio depends on the experience and level of promoters. Industry experience is particularly popular. If there is no law firm's promotion experience, there will be many wrongdoings in the early stage, and it is very likely that into the pit will get worthless and trivial advice.

In a word, the network promotion of law firms is the general trend, and the competition is becoming increasingly fierce. It is particularly critical to find the right professional promoters.

if this industry achieves 1:2.5, it won't lose money. Veterans can achieve 1:5, and my friend and a great god can achieve 1:1.