Bookstore marketing planning activity planning scheme

In order to ensure that work or things can be carried out efficiently, it is often necessary to make plans in advance. Planning is a detailed process of solving a problem or a project or a topic. How should the plan be made? The following is my collection of bookstore marketing planning activities planning scheme, for reference only, I hope to help you.

Bookstore marketing planning activity planning scheme 1 1, preface

In this increasingly impetuous society, books are loved by people. In this era, the book industry should be very prosperous. However, due to the rapid development of the Internet and the change of reading methods, the existence of physical bookstores has been seriously challenged, and the number of physical bookstores has been decreasing. However, due to the reduction of physical bookstores, I have also seen business opportunities. However, the experience of the closure of many physical bookstores tells us that traditional bookstores are no longer working, so I plan to open a new compound bookstore.

2. Shop introduction

The name of our shop is "Half-day Floating Life", which is taken from "Half-day Leisure of Pirates Floating Life". In modern society, both faculty and students are busy with all kinds of things every day, so I think people need bookstores to calm their impetuous hearts.

The bookstore is located in the school, and its type is mainly a new compound bookstore integrating consumption, enjoyment, collection hobby and academic exchange.

3. Situation analysis

(A) Advantages

1. The price is cheap. First of all, because the school supports students to start businesses, water and electricity fees are free, which makes the cost of our bookstore relatively low. And we buy more goods at a time, and the price is cheaper. Besides, second-hand books are very cheap.

2. There is no store rental fee. This is mainly due to the policy of the school.

3. Product diversification. In the bookstore, we will sell some cultural creative products and cultural exchange enjoyment products.

4. Diversified sales methods. We will join in selling books online and become a bookstore combining entity and network.

(2) Disadvantages

1. Less management experience. The managers are all students and have never managed a store, so we lack some management experience.

2. Lack of popularity. Because there is only a library and a newsstand outside the school, my classmates are not very familiar with my bookstore, so my bookstore lacks sufficient popularity.

3. Poor geographical location. The school will give us a remote location, which is not the only way for students every day. As far as Li Ka-shing's "location theory" is concerned, it is not a good geographical choice.

(3) Opportunities

1. The second-hand book market is relatively blank for the teachers and students of the school, and the cultivated and standardized market will definitely become a competitive field in the reading market.

2. Many students' leisure ideas have changed. They are no longer addicted to the internet, no longer in love, no longer satisfied with food and clothing. They pay more attention to spiritual satisfaction and the improvement of personal ability. The change of this concept is gradually reflected in finding a quiet reading place.

There is no formal bookstore near the school. The school library is only a place for reading and consulting materials, not a profit-making destination industry, and there are no books in the off-campus newsstand, which is incomparable with our bookstore.

There are nearly 20,000 teachers and students in the school, most of whom have the bookstore complex of China talents, and the customer groups can guarantee it.

(4) threats

1. The impact of online bookstores. Now is a network era, e-commerce is everywhere, and the rapid expansion of online book sales business is the fatal factor for the decline in sales of traditional physical bookstores. Online bookstores attract many customers with many kinds of books, fast purchase methods and low prices, and constantly squeeze the living space of physical bookstores.

2. Reading style changes. In recent years, with the development of digitalization, readers' reading style has changed obviously. From paper reading to electronic reading, to mobile reading, these changes are undoubtedly increasing the difficulty for the survival of physical bookstores.

Four. development strategy

earlier stage

In the early stage, because the bookstore has just started, the managers are inexperienced, the popularity of the bookstore is not high, and customers don't understand the bookstore. So we plan to spend 1 to 1.5 months to accumulate the popularity of bookstores and the experience of managers in managing bookstores. We mainly attract customers with the price advantage, complete varieties, store decoration design and a series of publicity activities.

middle period

Because the bookstore has accumulated a certain popularity and management in the early stage, it will continue to maintain its advantages in the early stage and develop its style in the direction of cultural exchange and enjoyment in the middle stage. We will hold some cultural exchanges, academic salons, academic reports, celebrity lectures and other activities to develop our bookstore. At the same time, we will launch cultural creative products and cultural enjoyment products in the bookstore, which will also be the main operation plan of our bookstore.

later stage

In the later period, we will continue to take cultural exchange and enjoyment as the main development style of the store, and at the same time, we will create a readers' hobby association (note: if the time is ripe, we will set it up in the middle period) to keep the members in the association interested, and at the same time, let the members in the association drive and attract more students to join our association. The association will divide the books into different groups, and students can communicate with each other and enjoy reading together.

Verb (abbreviation for verb) source of supply

The goods in our bookstore can be divided into three categories.

books

Books are divided into new books and old books. We can buy new books from the new book wholesale market in Yangzhou and Alibaba on the Internet. We can buy used books from the flower and bird market and the second-hand wholesale market in Yangzhou, or we can contact the second-hand booksellers in Yangzhou directly.

2. Newspapers and magazines

As for newspapers and magazines, we can cooperate directly with newspapers. Newspapers and magazines are generally sold out and can be replaced. We don't need to worry.

3. Cultural creative products and cultural enjoyment products

For cultural creative products and cultural enjoyment products, we can buy them from two channels. First: buy goods directly from Alibaba, but the quality of such goods cannot be guaranteed. Second: We can wholesale goods from the local small commodity wholesale market and food city in Yangzhou, but the price will be more expensive than Alibaba.

6. Sales plan

(A) their own changes

1. Locate the customer base

Our bookstore mainly faces teachers and students. Therefore, our bookstore will focus on textbooks, educational books, reference books, exam reference books, novels, newspapers, magazines and other books, as well as some exquisite cultural and creative products, and enjoy cultural exchange products. It is a new operation mode with price, service, unique decoration design and strong academic atmosphere as its main development direction.

2. Vigorously expand the book business.

Our bookstore will join the pace of online bookstore, so that students and teachers can see my bookstore's books online, which is convenient for students to buy and also increases the number of customers.

Our bookstore will also strive to cooperate with schools and strive for the business of teaching materials in various schools in Yangzhou.

(2) store features

1. Classical atmosphere

The decoration of our bookstore will be mainly white, some landscape paintings of China will be hung on the four walls, and some classical light music of China will be put in the store (note: Flowing Mountains and Questions and Answers from Fisherman). At the same time, some small potted plants will be placed in the store, and some sandalwood will be ordered when appropriate. Generally speaking, our bookstore will be dominated by classical atmosphere.

Step 2 add a message board

The store will provide free post-it notes and leave a corner. Students can write on post-it notes and stick them in the corner. The above words can be said to our bookstore to motivate ourselves, or to the right people. Besides, if you leave your own number and someone else's number on the wall, I may get it and send you a text message (note: ten people a day). This has invisibly increased the popularity of bookstores.

Many colleges and universities have bookstores on their campuses. Personally, I think that in addition to bringing economic benefits to operators, bookstores can also bring cultural atmosphere to the campus, increase the cultural atmosphere of the campus, increase students' love for books, and guide students to enjoy reading. It can be said that opening a bookstore in school is definitely a win-win situation.

Bookstore marketing planning activity planning scheme 21. Activity background

Book drifting originated in Europe in 1960s and 1970s. Readers put the books they have read on specific labels and put them in public places. Those who have picked up books can take them away and read them at will. After reading them, they can put them back in public places, or transfer them to the next drifter to read, so that the books can be handed down layer by layer. No library card, no deposit, no borrowing period. Let every good book be shared with everyone, and let "knowledge be beautiful because of continuous transmission".

Second, the purpose and significance of the activity

Share books, spread books, convey culture, let books play a role in the flow, and set off a reading craze.

Third, the activity time

June x-x -X- 10/June 0.

Fourth, the active object.

All members of the company

Five, the rules of book drifting activities

(1) Each person is limited to one drifting book at a time. Take good care of books, keep them carefully, and abide by the rules of drifting activities.

(2) Members who have read drifting books must record the reading date, name and reading speech on the "drifting book registration form" on the back of the book.

(3) After the book floats, you can "float" it yourself (pass the book you have read to the next person, let him float down or put it back in the floating station (staff library) to put other books).

(4) drifting friends (members) can "seek drifting" on their own (send drifting requests to any book) and set off a harmonious and friendly reading craze.

Activity flow of intransitive verbs

1. Activities promotion, book collection and arrangement (June1May-June 20th)

(1) Announce the activity plan and online publicity: Shennong Rice Industry * * * Communist Youth League blog.

(2) Collection of drifting books: Collect books for drifting, and publish book information such as book titles on blogs.

(3) Prepare "Bookmarks for Book Drifting" and "Registration Form for Drifting Books".

2. Book Drifting and Promotion (June 21-June 30 10)

Put the "drifting logo bookmark" in the drifting books, and paste the "drifting book registration form" on the back. After reading drifting books, members can choose their favorite books, and after reading, they can pass them on to the next one or put them back to the drifting station.

3. End of the activity (65438+1October 3 1)

After the book drifting activities, return the drifting books to the drifting station (staff library) in time. According to the circulation records of drifting books, count your favorite books and post the results on your blog for your reference and exchange.