Promotion means of household textiles

That is to say, to determine which goods are discounted, it is very important to know why these goods are discounted and to see if they meet the purpose of discount.

For example, are new products on sale at present? First of all, considering the regionality of new products, such as a gorgeous four-piece suit, it is not popular in a certain area, even if there is a substantial discount, it may not necessarily drive sales. Therefore, it is necessary to adjust measures to local conditions, take these factors into account, and determine where to discount and whether it will be effective. That is to determine the level of discount and the degree of profit, which can attract customers without losing profits.

Generally speaking, at present, many specialty stores sell bedding at regular prices, ranging from 10% to 9.5%. In order to boost sales during the promotion period, we need to consider some popular products, such as pillows, caterpillar puppets, pillows, etc., which are extremely low in price and attractive.

Generally speaking, when the promotion period is higher than 20%, the effect is not very good, but in order to consider their own profits, the overall discount is controlled at 30% -7.8%, and the proportion is appropriate.

Although, for products with a backlog of more than one and a half years, the discount can be reduced to the cost price in order to withdraw funds. That is to decide when the discount is most appropriate.

At present, many home textile dealers choose May Day, Eleventh Day, New Year's Day and Spring Festival, which are held during the wedding and Qiao Qian Cenling, but all home textile enterprises do so, and the effect will be discounted.

For example, making extraordinary events and news, probably clearing the scene, and rewarding guests in the off-season can all be worth digging. That is, the discount should be a continuous period of time, not as long as possible.

This is particularly critical. The discount period of home textiles is too long, but it reduces consumers' determination to buy immediately, and it is more suitable to control it within 10- 15 days. That is, the number of discounts a year. Generally speaking, the maximum number of times a consumer buys bedding is 1-2 times a year.

Therefore, it is necessary to collect customers' communication methods, ask questions in the current season, increase the number of customers' visits, receive them even if they don't buy them, and skillfully let consumers recommend them to their relatives and friends, although the premise is that the product customers are satisfied with them. That is, what method should be used to discount. This point is often ignored by many home textile enterprises and distributors.

Because for durable consumer goods such as bedding, carpets, quilts and pillows, simple price discounts cannot increase consumers' purchasing motivation and frequency.

Therefore, the method of mediating discounts and stimulating consumption has become the key.