How to avoid App Store review rejection, 22 reasons for review rejection

1. Terms and conditions (Laws and Terms)

As an application developer in the App Store, you must accept the following terms: Program License Agreement (PLA), Human Interface Guidelines (HIG ), and any licenses and contracts you have with Apple. The following rules and examples are to help your app pass review and be put on the shelves faster, but are not intended to amend or replace the previous terms.

2. Functionality (function)

2.1 Applications with Crash (crash, freeze) will be rejected.

2.2 Applications with obvious bugs will be rejected.

2.3 Applications that do not meet the developer's description will be rejected.

2.4 Applications with unspecified or hidden features or inconsistent with the description will be rejected.

2.5 Applications that use non-public APIs will be rejected.

2.6 Applications that attempt to read or write data within the non-allowed range will be rejected.

2.7 Applications that attempt to download code in any way will be rejected.

2.8 Applications that install or run other executable code will be rejected.

2.9 Any "beta", "demo", "trial" or "test" version of the application will be rejected.

2.10 iPhone applications must be able to run on the iPad unconditionally and support normal iPhone resolution and 2 times the iPhone 3GS resolution.

2.11 Any apps that are duplicates of apps listed in the App Store will be rejected, especially those that already have a lot of them: such as farts, burps, flashlight lighting, and Kama Sutra.

2.12 Applications that are useless, applications that are a simple combination of web pages, or any applications that are sensational and cannot provide entertainment value will be rejected.

2.13 Applications used purely for marketing or advertising will be rejected.

2.14 Applications that intentionally provide hidden or false functions but cannot clearly indicate them will be rejected.

2.15 Applications larger than 20MB cannot be downloaded and installed via cellular networks (the App Store automatically handles this).

2.16 Multi-tasking applications are only allowed to run the following corresponding services in the background: VoIP, audio playback, geolocation, task records, local reminders, etc.

2.17 applications only allow access to web pages through the iOS WebKit framework and WebKit Javascript.

2.18 Applications that encourage alcoholism, use of illegal drugs, or induce minors to drink or smoke will be rejected.

2.19 Apps that provide incorrect system information or device data will be rejected.

2.20 Developers who cause interference to the App Store through many versions of similar applications will have their IDP status revoked.

2.21 Songs and movies should be submitted to the iTunes store. Books should be submitted to iBookstore.

2.22 Applications that arbitrarily restrict users’ use by location or carrier will be rejected.

2.23 After adding iCloud support, the application must comply with the iOS Data Storage Guidelines (iOS Data Storage Guidelines) or it will be rejected.

2.24 Applications submitted in Newsstand must comply with Articles 1, 2 and 3 of the Developer Program License Agreement, otherwise they will be rejected.

2.25 Apps that recommend similar apps to the App Store or advertise other apps will not be approved by the App Store.

3. Metadata (name, descriptions, ratings, rankings, etc)

3.1 Application or other mentioned in metadata Any mobile platform will be rejected.

3.2 If there are unfilled items in the description data, the placeholder text will be rejected.

3.3 Information mentioned in the description that is irrelevant to the content and functions of the application will be rejected.

The names displayed for 3.4 applications in iTunes Connect and on the device should be similar, otherwise it will cause confusion.

3.5 Icons of different sizes must be consistent, otherwise it will cause confusion.

Apps with 3.6 icons and screenshots that do not meet the 4+ age rating will be rejected.

3.7 Apps whose content does not match the selected category and style will be rejected.

3.8 Developers are responsible for placing applications into appropriate ratings. Inappropriate ratings may be modified or even deleted by Apple.

3.9 Developers are responsible for writing appropriate keywords for their applications. Inappropriate keywords may be modified or even deleted by Apple.

3.10 Developers who obtain better reviews and stars in the App Store through forged, paid reviews or other informal means will have their IDP status revoked.

3.11 Any application that requires the user to restart the iOS device to install or run will be rejected.

3.12 During the application submission review process, all URLs involved must be in normal operation, such as confidentiality agreements, relevant support pages, etc.

4. Location

4.1 Applications that collect, transmit or use location data without prompting the user and obtaining user permission will be rejected.

4.2 Applications that use location-based APIs to automatically control vehicles, aircraft or other devices will be rejected.

4.3 Applications that use location-based API for scheduling, team management or emergency services will be rejected.

4.4 Location data can only be used for directly related functions or services provided by the application, or for authorized advertising.

5. Push notifications

5.1 Apps that do not use the Apple Push Notification (APN) API to provide push notifications will be rejected.

5.2 Applications that use the APN service but do not obtain a Push Application ID from Apple will be rejected.

5.3 Applications that have not obtained user permission before pushing the message for the first time will be rejected.

5.4 Applications that use reminder push services to push sensitive personal or confidential information will be rejected.

5.5 Applications that use reminder push to send proactive messages, deceive or interfere with information will be rejected.

5.6 Apps may not use reminder push to send advertisements, events or any form of direct promotional information.

5.7 applications cannot provide paid reminder push services.

5.8 Applications that use APN services to excessively occupy network bandwidth or capacity or push a large amount of system resources through reminders will be rejected.

5.9 Applications that transmit viruses, files, codes or programs that damage or disrupt normal APN service operations will be rejected.

6.Game Center (Game Center)

6.1 Applications that display Player ID to end users or third parties will be rejected.

6.2 Applications whose Player ID is used for purposes other than those specified in Game Center terms and conditions will be rejected.

6.3 Developers who attempt to counter-check, track, describe, associate, discover, harvest, or utilize Player ID, aliases or other information through Game Center will have their IDP status revoked.

6.4Game Center information, such as Leaderboard scores, can only be used in applications through Game Center.

6.5 Applications that use Game Center to send unsolicited messages, deceive or interfere with messages will be rejected.

6.6 Applications that use Game Center to excessively occupy network bandwidth or capacity will be rejected.

6.7 Apps that transmit viruses, files, code, or programs that damage or disrupt normal Game Center operations will be rejected.

7. Advertising

7.1 Applications that manually increase ad views or click-through rates will be rejected.

7.2 Apps with empty iAd banner ads will be rejected.

7.3 Apps designed primarily to display advertisements will be rejected.

8. Trademarks and trade dress (trademark rights and trademark dress)

8.1 Applications must comply with all terms and conditions described in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List.

8.2 Any app that misleads or implies that Apple is the source or provider of the app, or that Apple endorses its quality or functionality in any way, will be rejected.

8.3 Apps that appear similar or confusing to existing Apple products or advertising themes will be rejected

8.4 There are incorrect spellings of Apple products in the app name (e.g., GPS for IPhone, iTunz ) will be rejected.

8.5 When using protected third-party resources (trademarks, copyrights, trade secrets, and other private content), please provide a text form of use authorization if requested.

9.Media content (media content)

9.1 Applications that use methods other than the MediaPlayer framework to access media data in the Music Library will be rejected.

9.2 Applications whose user interface imitates any iPod interface will be rejected.

9.3 Streaming audio content transmitted over cellular networks must not exceed 5MB or exceed 5 minutes.

9.4 Streaming video content over a cellular network for more than 10 minutes must use HTTP Live Streaming and include a baseline 64kbps audio HTTP Live stream.

10.User interface (user interface)

10.1 Applications must comply with all terms and conditions in the Apple iOS Human Interface Guidelines.

10.2 Apps that look similar to iPhone’s own apps (such as App Store, iTunes Store and iBookstore) will be rejected.

10.3 Apps that do not correctly use system controls such as buttons, icons, etc. as described in Apple iOS Human Interface Guidelines will be rejected.

10.4 Applications that attempt to create multiple desktop/home screen environments or simulate multiple Widget applications will be rejected.

10.5 Applications that modify standard switch standard functions such as volume increase/decrease, ring/vibrate will be rejected.

10.6 Apple and our users have high expectations for the interface, hoping that its design will be super simple, sophisticated, creative, and thoughtful. It does take a lot of energy to do this, but it's worth it. Apple is very demanding in this regard. If your UI is too complex, or even just not good enough, it may be rejected.

11.Purchasing and currencies (Purchasing and circulating currencies)

11.1 Apps that unlock or enable additional attributes or functions through channels other than the App Store will be rejected.

11.2 Applications that use systems other than the In App Purchase API (IAP) to provide purchase content, functions or services will be rejected.

11.3 Apps that use IAP to charge for physical goods or product services that are not related to the application will be rejected.

11.4 Applications that use IAP to purchase points (Credit) or other currencies must be consumed in the application.

11.5 Applications whose points (Credit) or currency purchased using IAP will expire will be rejected

11.6 The content subscribed using IAP must be valid for at least 7 days, and is allowed to be used on all Share between iOS devices.

11.7 Applications that use IAP charging items must be assigned to the correct charging category.

11.8 Apps that use IAP to charge users to obtain built-in iOS functions (such as camera, gyroscope) will be rejected.

11.9 Applications that contain "rental" content or services will be rejected if they are effective for a period of time.

11.10 Insurance applications must be free, comply with the laws of the publishing region, and are not allowed to use IAP.

11.11 Generally speaking, the more expensive the application, the more careful and thorough the review will be.

11.12 Applications that provide paid subscriptions must use IAP, and Apple will share the account with the developer in accordance with the 70/30 ratio agreed in the Developer Program License Agreement.

11.13 If the application provides a charging or subscription mechanism other than IAP, such as a "buy" button that jumps to a web page for purchasing e-books, it will be rejected.

11.14 Applications can read or play any content authorized outside the application (including designated magazines, newspapers, books, audio, music and videos), as long as no paid links to obtain authorization are allowed in the application. or button. Apple does not charge any fees for subscribing or purchasing licensed items outside of the app.

11.15 applications can only automatically update subscribed journals (newspapers, magazines), automatic updates of business applications (enterprise, productivity, professional creativity, cloud storage) and media applications (video, audio, sound) will be rejected .

12.Scraping and aggregation

12.1 From Apple’s pages (such as: apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc.) or use content from Apple pages and services for ranking purposes will be rejected. )

12.2 apps can use authorized Apple RSS, such as iTunes Store RSS. )

12.3 Simple web page cropping, content integration or link collection applications will be rejected.

13.Damage to device

13.1 Any application that encourages users to perform actions that may damage Apple devices will be rejected.

13.2 Applications that quickly drain the device’s battery or generate a large amount of heat will be rejected.

14.Personal attacks

14.1 Any application suspected of defamation, insult, narrow content or attacking an individual or group will be rejected.

14.2 Professional political satirists and humorists are exempt from this defamatory and narrow-minded clause.

15.Violence

15.1 Apps that show real pictures of people or animals being killed, maimed, shot, stabbed or otherwise harmed will be rejected

15.2 Apps that depict violence or child abuse will be rejected.

15.3 The "enemy" in the game cannot be individually set to a specific race, culture, real government or organization, or any real thing.

15.4 Apps that depict real weapons in a manner that encourages illegal or reckless use will be rejected.

15.5 Apps with Russian Roulette games will be rejected.

16.Objectionable content (negative content)

16.1 Applications that introduce excessively vulgar and rude content will be rejected.

16.2 Apps designed to annoy or disgust users will be rejected.

17.Privacy

17.1 Applications cannot transmit user data without obtaining the user’s prior permission or informing the user how and where the information will be used. .

17.2 Applications that require users to provide personal information, such as email addresses, birthdays, etc., in order to use their functions will be rejected.

17.3 Applications that specifically collect data from minors will be rejected.

18.Pornography

18.1 Applications containing pornographic material as defined in Merriam-Webster Dictionary will be rejected.

18.2 Applications where users often provide pornographic content will be rejected.

19. Religion, culture, and ethnicity (belief, culture and ethnicity)

19.1 Defamation, insult, narrow-mindedness, or slander against a belief, culture, or race, or use them in a way that Apps that target violent or harmful content will be rejected.

19.2 If the application contains or applies a literal description of a belief, then the quotation or translation must be accurate and unambiguous. Annotation content may be educational and informational, but may not be inflammatory.

20.Contests, sweepstakes, lotteries, and raffles (contests, gambling, lotteries, and raffles)

20.1 Gambling and contests must be sponsored by the application developer or owned by the company.

20.2 Apps must display the official terms of gambling and contests and state that Apple is not a sponsor and has nothing to do with the matter under any circumstances.

20.3 Developers must be legally permitted to launch a lottery application, and the lottery application must have the following elements: rewards, opportunities, and bonuses.

20.4 Apps that directly allow users to purchase lottery tickets or draws within the app will be rejected.

21. Charities and contributions (Charities and Donations)

21.1 Applications that contain donations to certified charities must be free.

21.2 Charitable donations must be completed through text messages or by accessing the web page through Safari.

22. Legal requirements

22.1 The application must comply with all local laws in the region where it is released. Developers have an obligation to understand and comply with local laws.

22.2 Any application with false, fraudulent and ambiguous content will be rejected.

22.3 Any application that solicits, promotes or engages in criminal or reckless conduct by shareholders will be rejected.

22.4 Illegal file sharing applications will be rejected.

22.5 Any application designed to be an illegal gambling tool, including card counting, will be rejected.

22.6 Applications that provide the function of making phone calls or sending SMS/MMS will be rejected.

22.7 Any developer who secretly obtains user passwords and private data will have their IDP status revoked.

22.8 Any app that contains DUI checkpoint information or that encourages or assists drunk driving published by a non-law enforcement department will be rejected.