What is the Chinese name of Nike?

Nike’s Chinese name is Nike. Nike is known as "the most successful consumer goods company created in the world in the past 20 years." In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with fashionistas from all over the world to launch joint limited editions.

Nike

Country or region: United States

Foundation date: 1971

Founder: Bill Bowerman

◆Nike (Nike) brand introduction

Nike (Nike) is known as "the most successful consumer goods company newly created in the world in the past 20 years." In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with fashionistas from all over the world to launch joint limited editions. In early 2009, the new red Chinese shoe Clot×NikeAIRFORCE1, co-branded by Edison Chen's Clot brand and Nike, became a hot favorite as soon as it was launched in Shanghai. In the United States, up to 70% of teenagers dream of owning a pair of Nike shoes.

For much of the 1980s and 1990s, professional athletes were worshiped like heroes, so Nike invested heavily in hiring successful, charismatic and well-known athletes to endorse its products. Pyramid image promotion strategy. That is, from the top athletes at the top to the national team, to the NBA provincial team, until packaging to ordinary youth basketball activities, it encompasses the four-level elements of the entire sporting goods market. The number of top athletes is the smallest, but they have strong radiation power. Nike is not alone in using athletes to promote its products, but only Nike has done it the most successfully. Nike has a saying that the secret of business is to make high-quality shoes for athletes so that they can be at the forefront of fashion, and the rest of the market will follow.

This price is five times the price offered by Adidas or Converse. Both Adidas and Converse thought Jordan was just another product spokesperson, but they did not expect that he would become a marketing strategy and the core of the entire sports shoes and sportswear production line. "Fortune" magazine also published a striking report, arguing that signing such a contract was a big mistake given Nike's financial situation at the time.

It turned out that the cooperation between Nike and Jordan was a "successful" deal, largely due to Jordan, who exceeded many people's expectations. Jordan's impact on Nike was huge. Jordan embodies vitality, prestige, high competitive level and exciting sportsmanship, allowing Nike to step out of the circle of running shoes and make a big fuss in the basketball sport that has just begun to become popular in the United States. Almost overnight, Nike has become the leading product in high-end basketball shoes, even if not in terms of sales.

◆Nike product series:

Sports footwear:

Nike basketball shoes (Nikebaseballshoes), Nike sneakers (NikeSBShoes), Nike jogging shoes ( Nike running shoes), Nike cricket shoes (Nike Cricket Shoes, Nike Air Zoom Yorker) In 2008, Nike's new basketball shoes "Air Jordan XX3" were launched. "Air Jordan XX3" not only improves sports performance, but also conforms to the concept of environmental protection.

Sports apparel:

Provide various sports apparel for men, women and children, including: football apparel, basketball apparel, tennis apparel, American football apparel, running apparel, Competitive clothing...etc.

Outdoor sports:

Golf, skateboard, baseball, bicycle, water sports and other outdoor sports clothing.

◆Nike’s group:

Nike, Inc.

◆Nike’s cross-border cooperation:

Nike recently cooperated with Apple to launch the "Nike" product, which installs electronic monitoring equipment into shoes to record athletes' performance. This electronic monitoring equipment is connected to iPodnano.

◆Nike official website:

), NIKEiD platform (Nikeid.com) and Nike platform (Nikeplus.com), where consumers can obtain Nike products The best product information, personalization, full service and brand experience.

◆How to purchase Nike

Nike is now available in major cities around the world, and Nike products can be purchased in large and medium-sized cities in China.