Tips for pop Posters-Campus Civilization Hand-painted POP Posters

1. Tips pop poster (pop poster)

Tips pop poster (pop poster) 1.pop poster

POP was originally used in advertising design, which is the abbreviation of "PointOfPurchase" and translated as "buying time".

Therefore, POP advertisements are often used in retail stores and hypermarkets. All advertising signs are as small as a card, as large as the exterior of a store, billboards and so on. Later, it was widely used in other posters or event theme signs.

◎ There are already computer software that can be used to make posters, so why should we learn POP poster design? ◎ The quality of computer software and printing is changing with each passing day, which is really convenient, but if (1) some computers that use less words don't have this word in their fonts; (2) The computer crashed, but I was anxious to put up a poster; (3) In the suburbs, the laptop just didn't charge; (4) Typesetting is almost the same. No matter how the mouse is pulled, words and pictures can't overlap. (5) The special effect of computer is that it is rigid; (6) No three-dimensional decorative lace; (7) Choose to choose, the good-looking illustrations are those, always the same as others; (8) the list machine is broken; (9) The printer is short of a certain color ink. I said so many reasons, hoping to convince you to learn POP poster design. Anyway, it's always good to have one more skill. If it's useless, it's useless, but you can show it when you need it.

◎ Who can learn POP poster design ◎ Generally speaking, children who can write and doodle can learn it. However, because the structure of Chinese characters for children in lower grades is not very stable, I hope it is better for children above higher grades to learn it. It is also very important that when you finish learning POP poster design and go home to write other school homework, don't use this method to avoid being scolded by the teacher! ◎ What are the limitations of POP materials ◎ Generally speaking, as long as you can write paper and pens, you can use them to design POP posters, and there may be unexpected results! Unlimited creativity, double the effect! ◎ What are the commonly used POP pens ◎ The pens for drawing POP posters are divided into soft pens and hard pens. Soft pens are similar to watercolor pens for advertising design, and poster color or watercolor must be used.

Hard pen is a common Mike pen, which has two kinds of round head and square head, and is divided into different sizes according to the size of the font written. I would advise beginners to learn hard pen first, because soft pen is more casual, and when the POP font structure is skilled, they can learn to write by themselves.

◎ What kind of pen is better for beginners ◎ ◎ There are two types of pens: water-based and oily. (1) Water-based pens, like colored pens, are non-toxic, but they are not easy to dry. If you write on paper that is not easy to absorb water, such as cardboard, you have to wait for a long time, and if you accidentally touch it, the words will be destroyed.

Moreover, the coverage of water-based pens is not good, and some items can't be written on the surface. If the two colors overlap, they will look dirty. (2) Oil-based pen uses alcohol as solvent, and some sensitive students will feel dizzy when they smell it, but it is easy to write and dry, and its coverage is better.

I suggest beginners buy oily pens, but they must write in a place with good air circulation. What will we learn in this course? A poster can be divided into three parts: headline text, explanatory text and illustrations.

So in these five days, we will learn how to write descriptive words (round-headed pen), then learn how to write headline words (square-headed pen), and finally actually make a poster to show the results. ◎ Why are China characters suitable for writing POP poster designs◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎967

◎ How to write descriptive characters (round-headed pens) ◎ The structure of ○POP font must grasp several principles: (1) The strokes are vertical, horizontal and oblique, and there are almost no smooth strokes. (2) Try to fill the grid.

(3) Because China characters can be written vertically or horizontally, the line spacing should be larger than the word spacing, or even there should be no word spacing, so that others can read them. However, posters are mostly horizontal books.

◎ How to fill the grid ◎ I am used to calling the lines framed by the grid as "grid lines", which can be divided into "upper grid lines", "lower grid lines", "left grid lines" and "right grid lines" according to their positions. Every word should be analyzed before writing, and which stroke is the longest in the horizontal direction will touch the left and right grid lines; Which vertical stroke is the longest, it will touch the upper and lower grid lines.

other short strokes can be distinguished as long as they are shorter. For example, "earth" and "Shi", the long horizontal stroke touches the grid line, and the other stroke is shorter.

◎ How to make the font full ◎ In order to fill the grid, the strokes should be as long as possible, and the less blank space is, the better. For example, the book has many horizontal strokes, the longest stroke in the middle touches the left and right grid lines, and the others are just a little shorter than it.

For example, in the blade of Dao, the long vertical hook touches the upper and lower grid lines, and the other stroke is only a little shorter than it. For example, the last point of "macro", we usually write very small, but it will appear empty on the right, so we should lengthen the strokes of the point.

◎ How to analyze characters ◎ Chinese characters are mostly pictophonetic characters, so most of them have radicals, and usually the radicals allocate less space. Some words are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze and cut them to the smallest unit, then assign positions with a pencil, and then write them when you are sure.

For example, the word "dark" can be divided into left "day" and right "sound", with the part of "day" smaller and the part of "sound" larger; "Sound" can be divided into "vertical" and "day", with the vertical being larger and the day being smaller. ◎ What words can't be filled ◎ Most words can be written according to the above rules, but you can't touch the top, bottom, left and right grids when you touch the words such as "Guo", "Tuan" and "Yuan", otherwise it will look particularly big.

◎ Changes in descriptive writing ◎ (1) You can change the strokes of "dots" into circles, or add round reflections. (2) The enclosed parts can be exaggerated, such as "mouth", "day" and "eye".

(3) You can tilt the bottom stroke. ◎ Precautions for writing explanatory text ◎ The color should be clear and the strokes should be clear. Don't change the color word by word. At most, one line of text should change the color. If the text has more than five lines, it is best to use one color to the end, so as not to dazzle people and increase the trouble of reading.

◎ How to hold a square pen ◎ When holding a square pen, you can hold the pen holder easily like ordinary writing. When writing Daimonji, you can stick your little finger flat on the paper to help balance.

◎ How to transport a square pen.

2. Explain what is a POP hand-painted poster and its specific content

POP advertisement, which means "PointofPurchaseAdvertising" or "point of sale advertising" for short. As the last link in the promotion of goods, some people vividly call the POP advertising space "terminal advertisement", which is the last advertisement accepted by consumers before buying goods.

hand-painted POP advertisements, as the name implies, are made by hand. Hand-painted pop advertisement is a kind of POP advertisement in shopping malls. It doesn't need to spend too much production expenses and exquisite printing processing, and it only needs a little creativity and simple tools to draw beautiful POP advertisements at will. Its characteristic is that it can provide commodity information quickly, and it is a silent salesman in shopping malls.

3. design and production of pop posters

POP posters are generally hand-painted, quick, convenient, friendly and humanized. . . (One compliment is omitted)

POP posters are mainly made with markers and coated paper.

first, the biggest headline, preferably no more than 5 words, and then the subtitle. Then the text.

Use various fonts flexibly ~ ~ and then add necessary illustrations and other elements.

you can use photos, objects and all other elements.

the most important thing is: conspicuous!

hoo ~ ~ finish writing.

note: 1. the overall content is purposeful.

2, concise. The font is prominent.

3, the title is eye-catching.

it is recommended to master more than three POP fonts.

4. How to make hand-painted pop posters

There are many ways and methods to make POP advertisements, and the application of materials is endless. Among them, hand-painted POP has the most mobility, economy and affinity, and the basic principles of making hand-painted POP are as follows: 1. It is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. Aesthetic feeling; 5, with a sense of unity and harmony; 6. efficient.

1. Various tools: The selection and application of tools are very important. Choosing a good and suitable tool will often get twice the result with half the effort. Such as pasting tools, glue spraying can be used to deal with large-scale and large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting.

how to make various tools develop their own characteristics is something that we must consider in advance. Another thing worth paying attention to is the display tools. If the finished works are not displayed by the display tools, or the display effect is not good, then even the best works will be in vain.

There are many kinds of materials and tools used to describe or write, and each one has its own unique performance techniques and effects. Among them, the Mike pen is known as the POP pen because of its easy mastery and convenient writing, while the flat-headed pen is soft and can write a variety of POP styles, which is equally popular among everyone.

all kinds of pen cutting tools, measuring tools and pasting tools. 2. To learn to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is clear, concise and powerful fonts, so there is no need to make fancy changes in fonts. In addition, for price POP, because the writers are different, there can't be much difference in fonts, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized.

for different goods, fonts are good or bad, which will have a certain impact on the specific sales of goods, which is not desirable. In POP posters, innovative and personalized pictures and fonts are required to maximize the reading rate and attract attention.

In color application, we should also strive to be clean, instead of all kinds of colors. Generally speaking, there should be no more than four colors on a page.

when making POP, we must look at the problem from the consumer's point of view. As long as the most important price can be clearly expressed, it is the best POP. With POP font.

3. Several points for attention when writing POP: 1. Write the name of the whole product and indicate the specifications when writing. 2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price should be indicated to reflect the range of price reduction. 4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors are used, and red, blue and black are the main colors. Hand-painted POP-Title Word Writing Title Word Writing 1. Seeking the integrity of the word group ending structure: Generally, the number of words in the title text of hand-painted POP posters should not be too many.

For a little more text titles, the font changes should not be too great, and the font size and spacing should be as consistent as possible, so as not to affect readability. If there are few headline words, only three or five words or less, you can make great changes in the font or word group according to your own design requirements. At this time, you should pay more attention to the overall sense of the structure of the whole headline word group and the balance of the whole group of words.

2. The characteristics of matching pens are artificially changed: generally, the title characters are designed in a thick font, but the pen tools that can be used to write the title characters, whether flat pen, round pen, brush pen or thick POP advertising pen, have great differences in the shape and characteristics of the pen tips. Therefore, how to master the characteristics of the pen tools, properly play the role of changing and beautifying the font, and the most important thing is the proficiency of the pen. Repeated practice and then considering the coordination of rhythm can make the font change naturally and beautifully.

3. Draw the character: People have different personalities, and different kinds of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different goods and draw the character according to their nature. For example, the hand-painted POP in cosmetics counters can use a more feminine and slender font for its title; In the home appliance industry, hard and masculine fonts can be used for TV, air conditioner and refrigerator with cold appearance.

if a teahouse with antique decoration writes very modern characters, it will not match. Therefore, before writing, we should consider the nature and type of goods and stores themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicism.

4. Additional effects: Adding some auxiliary lines on the font or beside the characters will produce three-dimensional, overlapping, shadowy and blocky effects. In order to avoid self-defeating, we must pay attention to two points: there are too many words in the title, and unnecessary effects should not be added; the colors should not be grotesque and difficult to read, so as to maintain a generous and fresh aesthetic feeling. After writing the words, write horizontal strokes and vertical strokes, and the dark part is where the strokes overlap.

the horizontal stroke holding method and the vertical stroke holding method use a flat face to design the font with a flat stroke, and first draw the words to be written with a pencil. At this time, it should be noted that: 1 The strokes of the font should be evenly distributed and the shape should be as full and square as possible. Draw the strokes in the two bodies as closely as possible.

3 words should be compact, so that the whole title word becomes a group of words with a sense of integrity. Hand-painted POP-The original "POST" of the POSTer was originally converted from the "post" pasted on the post, and all notices posted on the post can be called "POSTER".

As far as design terms are concerned, "poster" and "poster" can be defined as "a flat advertising poster medium" or "a large-scale printed advertisement posted". POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point-of-purchase advertisement" in Chinese.

all advertisements made in places where goods are purchased are called POP advertisements, and their purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of consumers, and is an advertisement designed from the point of view of convenience for customers. Successful POP has the decisive capacity to make customers buy goods, which is the termination of advertising activities and the starting point of sales promotion.

You can choose the poster posting place freely, and you can post several posters at one place to enhance your impression. Posters are not only easy to post, but also can be revealed for a long time, and they can be repeatedly appealed to collect repeated effects.

POP must.

5. What is a POP poster

1. About POP

POP is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to guide consumption and enliven the atmosphere of stores. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags, and even three-dimensional cartoon models. POP is commonly used for short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' attention and arouse their purchase.