Toyota owner slogan

There is a saying in China that the road will end, which shows that China people have an optimistic and positive attitude towards life. This sentence has been applied by Japanese manufacturers to their own car advertisements. This is the slogan of Toyota cars that you can often see on the road. Where there is a road, there is a Toyota. We have to admire the wisdom of Toyota when we are beating our chests, because our culture has been used by others. This slogan vividly illustrates the popularity of Toyota cars and exaggerates that as long as there is a road, there will be Toyota cars. Because good things are recognized by everyone, most people always choose the right one. Of course, this slogan has also caused some controversy. For example, there is no essential connection between cars and Toyota cars. Others think that Japanese manufacturers have used this China proverb far-fetched. However, we should know that the primary purpose of advertising language is to make people remember deeply, so that it is possible to instill the concept of products into consumers' minds to stimulate consumption. Toyota's higher sales directly show that this slogan is successful. In 1980s, in addition to red flags, jeeps and tractors, only Japanese cars were imported from China. When you buy a car, Toyota will still remind you with its impressive advertising language. Today, Toyota's advertising language has been changed many times, but a whole generation of China people firmly remember this sentence.