Electrical Appliances Double Eleven Poster-5 Home Appliances Double Eleven Event Planning Plans

Tutorial on how to make a Double 11 poster with Photoshop

Double 11 is almost here, and major shopping websites are launching poster promotions one after another. Today’s tutorial will simply teach you how to make a Double 11 poster. Banner!

Rendering display:

The new canvas is usually this size

Fill the background color #3b0110

Then create a new layer

Select the virtual edge brush to enlarge it to the appropriate position and click in the middle of the screen

There is pixel control here

You can also press }this key on the keyboard

The effect after it comes out is as shown below. You can choose the color you like and adjust the transparency and other settings.

For the text step, select the color as follows and the font you like. You can use the one you like; The one used here is Founder Variety Show

Copy the text one layer

Hide

Then select the layer below (remember to rasterize the layer); CTRL left mouse Key to enter the selection

Select a one centimeter white stroke

Click the Delete key

The effect will be like this

Click above The hidden layer

Then move the position to the following

Then follow the same method for the text below, as shown below

Embellished

Make some light, find materials, and filter colors. 5 Home Appliances Double Eleven Event Planning Plans

Double Eleven Shopping Carnival, the home appliance industry also launched promotional activities to attract consumers, event planning How to write a plan, here is what I have compiled for you: Home Appliances Double Eleven Activity Planning Plan, you are welcome to refer to it, more information is in the planning book column!

Home Appliances Double Eleven Activity Planning Plan (1 )

Activity background:

Double 11 has quietly entered our field of vision and has been transformed into an unprecedented grand festival by e-commerce. With the strength of online e-commerce companies such as Taobao, JD.com, and Suning.com, it has become difficult for offline physical stores to operate. As for the compression of living space of physical stores, we must keep up with the pace of e-commerce and do better.

Purpose of the activity:

Establish a good relationship between merchants and customers, build a reputation in the local area, and increase sales of electrical appliances

Target group:

Local users

Organizer:

xx Electrical Appliances Sales Co., Ltd.

Specific content of the event:

1. My troubles told me:

In the process of using small household appliances, there are many small problems and small faults that occur frequently, but customers cannot solve them. Even if they contact the merchants, they cannot be properly solved. Therefore, organizing For such an activity, customers only need to talk about their confusion loudly, while merchants only need to have someone record it and deliver small gifts. Such as nail clippers, laundry, etc.

2. Trade-in the old for the new

Everyone is nostalgic for the old. To make consumers "like the new and hate the old", the best way is to trade in the old for the new. At this point, the battery car industry has done the best and can be imitated. In fact, the electrical appliance industry can also be used. Small household appliances, TVs, refrigerators, etc. can be traded in for new ones.

3. Issue VIP cards

In order to increase user stickiness and speed up the transaction rate, VIP cards can be issued for different brands; while promoting, the user's choice space can be reduced. The specific operation is as follows: For example, if a user purchases a larger Haier product, a Haier VIP card will be issued. If the user continues to purchase electrical appliances of that brand, he or she will enjoy certain discounts.

4. Send cash coupons

This can be learned from the practices of some clothing cities. For example, if you buy 900 yuan of clothes, you will be given a 90 yuan shopping coupon, and the minimum consumption and usage time limit are stipulated, so that you can Bundled consumption means that users pay for purchases again and again in order not to waste the shopping coupons in their hands.

5. Selection of the most beautiful housewives

In China today, business promotions are the same, nothing new at all, and they are even less impersonal. Therefore, have a live competition, such as using small appliances such as soy milk machines and fried eggs, to make your morning. I believe it will attract a lot of people's attention. It is both innovative and can make people feel the warmth of home.

6. Give gifts to newlyweds

Double 11 is approaching the end of the year, and many newlywed families choose to buy home appliances at this time. At this time, holding wedding gift-giving activities is both timely and appropriate.

Activity summary:

Double 11, although it is called Singles’ Day, people still hope for a happy family and a happy family. Therefore, it is most appropriate to make specific promotional arrangements with the theme of warm home.

Home appliances Double Eleven event planning plan (2)

1. Robam Electric: Double 11 has great potential and strives to "break 100 million"

Merchants in many categories have said Despite being “indifference” to this year’s Double 11, kitchen appliance brand Robam Electric told Fashangji.com that this year’s Double 11 has great potential, and the company has internally set a sales target of over 100 million yuan. “Breaking 100 million” means that Robam Electric’s sales on Double 11 this year will triple from last year’s. But for this high goal, Boss Electric is full of confidence.

Rambus Electric said that the company is very optimistic about this year’s Double 11 event and has started stocking up since August. In terms of traffic import, we cooperated with Tmall to carry out showcase activities online, and also carried out various event marketing activities offline, both to build momentum for Double 11.

2. Puppy Electric plays a foreplay with its "High Repair" service as a gimmick

Puppy Electric, an Internet small home appliance brand, said that its overall inventory for Double Eleven this year is about 150 million, and its strategy It is a staggered Double 11, part of the sales will be released in advance, and a unique after-sales service model - "Hi Repair" will be added to the event.

It is reported that Puppy Electric’s Double Eleven promotion has started its “foreplay” in mid-October. From October 15th to October 31st, three flash sale products will be launched every day. From November 1st to November 10th, a series of coupons, flash sales, draws, discounts, purchases and other activities will be launched.

Puppy Electric pointed out to Fashangji.com that most of the Double 11 this year’s firepower was concentrated on the Tmall platform, accounting for about 60% of the investment, followed by JD.com and Vipshop. In addition, investment in wireless terminals also accounts for about 40% of the total expenses, and product planning and marketing plans will also be different from previous years.

3. Yijia Water Purification: Three major platforms are launching lightning installations at the same time

Water purifier vertical B2C Yijia Water Purification will be launched on the three major platforms of the only website, JD.com and Tmall At the same time, the Double Eleven promotion event will be launched. In addition to discounts on product prices, this year will focus on installation services and subsequent user maintenance.

This year’s Double Eleven, these 11 Tmall stores will participate together. At the same time, it has also launched the Double Eleven banner on its only website and JD.com, and all offline stores will also carry out promotions simultaneously. On the three major platforms of Weiwei.com, Tmall and JD.com, the distribution ratio is about 2:1:1, and the overall stocking scale is about 30 million to 50 million.

4. Haier: Playing the nostalgic card by showing off old photos and trading in new devices

Haier Electric has moved the "old for new" activity to the Internet. At present, in Haier’s only flagship store, you can already see the “Crazy Renewal” entrance posted by Haier.

According to Haier, this "old for new" campaign is aimed at users of Haier washing machines. The so-called "old for new" actually means "sending an old phone for a new one." There is no need to recycle the old machine to participate in the event. Users only need to take two photos of the old washing machine, one from the front and one with the logo, and send them to the designated email address of the event to receive a 1,000-1,500 replacement coupon.

5. LG’s “Tianji Horse Racing”: Avoid the fierce competition from black appliances

LG’s only flagship store participating in Tmall Double 11 this time will focus on white appliances (appliances that replace users’ housework) products), and strives to create a one-stop shopping experience for home appliances.

LG operator Xinqitian said that last year’s Double 11 was subject to the logistics system, making it difficult to distribute large white goods. After the Cainiao 3W system is opened this year, it will help white appliance products to give full play to their own advantages.

Home Appliance Double Eleven Event Planning Plan (3)

Double Eleven has quietly entered our field of vision and has been made into an unprecedented grand festival by e-commerce. With the strength of online e-commerce companies such as Taobao, JD.com, and Suning.com, it has become difficult for offline physical stores to operate. As for the compression of living space of physical stores, we must keep up with the pace of e-commerce and do better.

Purpose of the activity:

Establish a good relationship between merchants and customers, build a reputation in the local area, and increase sales of electrical appliances

Target group:

Local users

Organizer:

xx Electrical Appliances Sales Co., Ltd.

Specific content of the event:

1. My troubles told me:

In the process of using small household appliances, there are many small problems and small faults that occur frequently, but customers cannot solve them. Even if they contact the merchants, they cannot be properly solved. Therefore, organizing For such activities, customers only need to talk about their confusion loudly, while merchants only need to have someone record it and deliver small gifts. Such as nail clippers, laundry, etc.

2. Trade in old items for new ones

Everyone is nostalgic for the old. To make consumers "like the new and hate the old", the best way is to trade in the old for the new. At this point, the battery car industry has done the best and can be imitated. In fact, the electrical appliance industry can also be used. Small household appliances, TVs, refrigerators, etc. can be traded in for new ones.

3. Issue VIP cards

In order to increase user stickiness and speed up the transaction rate, VIP cards can be issued for different brands; while promoting, the space for user choice can be reduced. The specific operation is as follows: For example, if a user purchases a larger Haier product, a Haier VIP card will be issued. If the user continues to purchase electrical appliances of that brand, he or she will enjoy certain discounts.

4. Send cash coupons

This can be learned from the practices of some clothing cities. For example, if you buy 900 yuan of clothes, you will get a 90 yuan shopping coupon, and set a minimum consumption and use time limit, so that you can Bundled consumption means that users pay for purchases again and again in order not to waste the shopping coupons in their hands.

5. Selection of the most beautiful housewives

In China today, business promotions are the same, nothing new at all, and even more impersonal. Therefore, have a live competition, such as using small appliances such as soy milk machines and omelette makers, to make your morning. I believe it will attract a lot of people's attention. It is both innovative and can make people feel the warmth of home.

6. Give gifts to newlyweds

Double 11 is approaching the end of the year, and many newlywed families choose to buy home appliances at this time. At this time, holding wedding gift-giving activities is both timely and appropriate.

Activity summary:

Double 11, although it is called Singles’ Day, people still hope for a happy family and a happy family. Therefore, it is most appropriate to make specific promotional arrangements with the theme of warm home.

Home Appliances Double Eleven Event Planning 1. Boss Electrical Appliances: Double Eleven has great potential and strives to "break 100 million"

Businesses in many categories have expressed their "indifference" to this year's Double Eleven. ", but the kitchen appliance brand Robam Electric told Fashangji.com that this year's Double 11 has great potential, and the company has internally set a sales target of over 100 million yuan. "Breaking 100 million" means that Robam Electric's Double 11 sales this year will triple from last year's. But for this high goal, Boss Electric is full of confidence.

Rambus Electric said that the company is very optimistic about this year’s Double 11 event and has started stocking up since August. In terms of traffic import, we cooperated with Tmall to carry out showcase activities online, and also carried out various event marketing activities offline, both to build momentum for Double 11.

2. Puppy Electric plays a foreplay with its "High Repair" service as a gimmick

Puppy Electric, an Internet small home appliance brand, said that its overall inventory for Double Eleven this year is about 150 million. Its strategy It is a staggered Double 11, which releases part of the sales in advance and adds a unique after-sales service model-"Hi Repair" to the event.

It is reported that Puppy Electric’s Double Eleven promotion has started its “foreplay” in mid-October. From October 15th to October 31st, three flash sale products will be launched every day. From November 1st to November 10th, a series of coupons, flash sales, draws, discounts, purchases and other activities will be launched.

Puppy Electric pointed out to Fashangji.com that most of the Double 11 this year’s firepower was concentrated on the Tmall platform, accounting for about 60% of the investment, followed by JD.com and Vipshop. In addition, investment in wireless terminals also accounts for about 40% of the total expenses, and product planning and marketing plans will also be different from previous years.

3. Yijia Water Purification: Three major platforms are launching lightning installation at the same time

Water purifier vertical b2c Yijia Water Purification will be launched on the three major platforms of the only website, JD.com and Tmall At the same time, the Double Eleven promotion event will be launched. In addition to discounts on product prices, this year will focus on installation services and subsequent user maintenance.

This year’s Double Eleven, these 11 Tmall stores will participate together. At the same time, it has also launched the Double Eleven banner on its only website and JD.com, and all offline stores will also carry out promotions simultaneously. On the three major platforms of Weiwei.com, Tmall and JD.com, the placement ratio is about 2:1:1, and the overall stocking scale is about 30 million to 50 million.

4. Haier: Playing the nostalgic card by showing off old photos and trading in new devices

Haier Electric has moved its "old for new" activity to the Internet. At present, in Haier’s only flagship store, you can already see Haier’s “Crazy Renewal” entrance.

According to Haier, this "old-for-new" campaign is aimed at users of Haier washing machines. The so-called "old for new" actually means "sending old ones for new ones." There is no need to recycle the old machine to participate in the event. Users only need to take two photos of the old washing machine, one from the front and one with the logo, and send it to the designated email address of the event to receive a 1,000-1,500 replacement coupon.

5. LG "Tianji Horse Racing": Avoid the fierce competition from black electricity

LG's only flagship store participating in Tmall Double 11 this time will focus on white goods (appliances that replace users' housework) products), and strives to create a one-stop shopping experience for home appliances.

LG operator Xinqitian said that last year’s Double 11 was subject to the logistics system, and large white goods were not easy to distribute. After the Cainiao 3w system is opened this year, it will help white appliance products to give full play to their own advantages.

Home Appliances Double Eleven Activity Planning Plan (4)

Activity Theme:

Low-price Storm, Everyone Crazy (Dear, Did You Buy It?) Activity Time: November 9, 2017 - November 11, 2017 Event content:

Event 1: 50% off for the ultimate carnival (November 11, 2017)

2017 From 10:00 on the 11th, the entire site will be sold at 50% off, and the low-price storm is sweeping the city!

(Note: Be sure to involve the entire audience in order to achieve a cluster effect.)

Activity 2: Shopping with gifts and luck (November 9-November 11, 2017) All customers who shop at XXXX during the event and the amount of a single order exceeds 11 yuan can participate in the lucky draw.

First prize: 1 winner: a brand smartphone worth 1111 yuan; second prize: 2 winners: a XX supermarket shopping card worth 111 yuan; third prize: 6 winners: a vacuum insulated cup worth 60 yuan; fourth prize: 20 The Ming Xin Xiang Seal Paper is worth RMB 30 per mention, and 2,000 participants will receive exquisite gifts worth RMB 2 each

(Note: The lottery is an instant scratch card, and the gifts are presented in kind.)

Activity Three: Double the sweetness of the holiday for one person (November 11, 2013) 1 yuan for free 2 lollipops (2 yuan/piece, 200 copies) for purchases over 11 yuan Get 2 boxes of chocolates for 11 yuan (25 yuan/box, 40 pieces) (the sweetness is limited, while supplies last.

) Estimated event costs:

1. The estimated cost of the lottery scratch card is 1,000 yuan, and the prize cost is 8,000 yuan, totaling 9,000 yuan.

2. Double sweet activity, the estimated cost of the activity is 1,500 yuan. 3. The cost of posters and advertising is 5,000 yuan. The estimated overall cost of this event is 15,500 yuan.

(Note: The 7,000 yuan for the event can be shared by the merchants. The shared expenses will be negotiated and finalized with the merchants in the early stage of the event to facilitate the smooth development of the event.) Promotion of the event:

1. Advertising, using newspapers Release 2 issues 3-5 days in advance.

2. Combine large-scale facade advertising with supermarket DM sheets to make it eye-catching and attract customers.

3. Use supermarket broadcasts and off-site promotions to increase publicity.

4. Use floor stickers, hanging flags and publicity signs, plus festive music to create a good event atmosphere.

Home Appliances Double Eleven Activity Planning Plan (5)

1. Activity Overview

The activity is the first of Alibaba Group’s activities after the Double Eleven in 20xx. The seventh double 11. Today, "Double 11" is not only a carnival for Tmall or Alibaba, but also a carnival for the whole people. At the same time, the 20xx Taobao and Tmall Double 11 main sub-venues have added a seller promotion rule test on the entry threshold, in addition to audition registration, setting up store red envelopes, store full discounts, and setting up the acceptance page.

In 20xx, Taobao and Tmall Double 11*** will set up 1 main venue, 31 sub-venues (including 12 special venues), and 25 large promotion off-site venues. All venues will continue to use the horse racing promotion mechanism and arrange display positions based on the seller's overall store transaction performance. In addition, 20xx Taobao and Tmall Double 11 also provided traffic incentive plans for merchants, and also increased penalties for illegal sellers. Of course, I will also update the specific details of Double 11 red envelopes as soon as possible. If you want to buy (duo), buy (duo), buy (duo) better, you can’t miss it. So please put us in your favorites~

2. Event registration conditions

For merchants, the most urgent thing to know is how to register for the 20xx Double Eleven event? What qualifications are required? Next, I will introduce to you in detail the necessary requirements for registration at the 20xx Taobao Double Eleven venue.

First of all, all sellers who have registered and passed the audition can sign up to participate in the main branch venue, and those who register for outside venues do not need to participate in the audition; secondly, merchants who participate in the registration must complete the promotion risk and safety exam; finally, merchants You must also complete the store red envelope settings, store full discount settings (outside venues are not mandatory), and acceptance page settings to successfully enter the branch venue. There is no need for merchants to register at the main venue, and the best merchants will be selected through branch venues through merchant "horse racing".

3. Event schedule

On September 14, the 20xx Taobao Tmall Double Eleven event began to be promoted.

From September 15th to September 30th, merchants participating in branch venues will begin audition registration (only those who pass the audition can register for the Double Eleven venue).

From October 8th to October 23rd, registration will be held at sub-venues and 20xx Taobao Double 11 offsite. At the same time, merchants must complete the settings of store red envelopes and store full discount activities. During this period, the "Double Eleven Press Conference", "Product Registration", "Main/Sub Venues" and "Horse Racing Mechanism" will be held.

On October 31, the registration results will be announced at the branch venue.

From November 1st to November 10th, the 20xx Taobao and Tmall Double 11 activities entered the warm-up stage. Among them, from November 1st to November 7th, sellers can carry out product adjustment, inventory adjustment, pre-sale/marketing, customer awakening, etc. From November 8th to November 10th, product operations, inventory operations, shopping cart favorites operations, Double Eleven party, etc. are prohibited.

On November 11, the 20xx Taobao and Tmall Double Eleven events were officially launched, and Double Eleven products went on sale. Merchants carry out specific inventory replenishment, pre-sale balance payment, order placement and supply chain guarantee.

After Double Eleven, that is, on November 12, all operations will be resumed, shipments will continue, goods will be delivered, and services will be launched.

IV. Introduction to event venues

The 20xx Taobao Tmall Double Eleven event has 32 venues: 1 main venue, 31 branch venues (including 12 special venues), and there are also 25 large promotion outfields and separate Taoke venues.

20xx Taobao Double 11 Industry Branch Venue Women's Clothing Men's Clothing Women's Shoes Men's Shoes Beauty Care Sports Outdoor Bags Underwear Accessories Jewelry Pets Maternal and Infant Products Children's Clothing Toys Mobile Phones Digital Home Appliances Home Furnishings Department Stores Food Car Accessories Global Shopping Game

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All venues feature different products and merchants from 19 sub-venues (as shown in the picture above). They are: women's clothing, men's clothing, women's and men's shoes, beauty and care, sports and outdoor, bags, underwear accessories, jewelry and pets, maternal and infant products, children's clothing and toys, mobile digital phones, home appliances, furniture, home decoration, department stores, gourmet food, and auto parts. , games, global shopping. Merchants need to pass the big promotion exam, complete the store red envelope settings, full discount activity settings, and acceptance page settings, and meet other requirements of the branch venue before they can participate in the Double 11 event at the venue. (More details about the venue, I will update later)

5. Activity gameplay

In this year’s Taobao and Tmall Double Eleven gameplay, the must-have gameplay for the sub-venues is: Settings Store red envelopes (red envelopes are applicable to all store products); set store full discounts (second-hand cars, Aifengshang, and virtual venues are not included); decorate the store acceptance page (if not decorated, the system defaults to the big promotion template, which can be used from October 19 Start decorating). The must-have gameplay in the outfield does not include the store refill activity settings. In addition to the above gameplay, the Taobao platform also provides 50% off the main venue, "11.11" shopping coupons, daily specials, gold coins, auctions, Taobao Tmall loan applications, store micro-poster releases, store upgrades, etc. More gameplays have not been officially announced yet and will be updated later.

6. Event Party Exposure

According to media reports, on the evening of November 10, 20xx, Alibaba will join hands with its partners to host the 20xx Taobao Tmall "Double 11" Carnival Party. It was directed by the well-known director Feng Xiaogang and was simultaneously broadcast live around the world. At that time, many big-name celebrities will be invited to the event. According to reports, within Alibaba, this party has been called the "Double 11 Spring Festival Gala". At the same time, Alibaba CEO Zhang Yong revealed that although big-name celebrities will appear at the party, this party is not just a variety show, but should reflect the characteristics of e-commerce and allow the audience to interact. As an e-commerce seller who is already preparing for the 20xx Double 11, are you ready? Let your products and brands be exposed.

7. Privileges of event sellers

It is understood that for the "event products" and "event merchants" participating in the 20xx Taobao Tmall Double 11 (Double Eleven) event, Taobao Additional privilege support will be provided:

1. "Activity products" will receive traffic support in the warm-up, sub-venues and outfields of this Double Eleven promotion

2. "Activity products" "You will have the site's focus picture, shopping cart, favorites, Dingtong, and enjoy additional priority display opportunities or identification privileges in the recommendation system

3. "Active products" will also have the opportunity to be displayed in the Taoke venue. , to obtain additional off-site traffic.

8. Activity traffic resources and financial support

In the 20xx Taobao Tmall Double Eleven event, Taobao will provide traffic resource support to merchants: 1. Focus image on Taobao homepage , Dingtong guide picture, belt resource position, banner resource position, industry channel homepage focus picture and other good locations; 2. Wireless mobile Taobao and Pad Taobao will fully support Double Eleven Taobao activities; 3. Popular markets such as gold coins Products on sale will be revealed; 4. Off-site traffic from Taoke; 5. Paid traffic from diamond booths and through trains.

In addition, during the period when merchants are preparing for the 20xx Double 11, merchants other than Tmall International can obtain a temporary increase in loan amounts; MYbank will also work with Taobao to reduce interest rates to provide merchants with more affordable funds. At the same time, the Double Eleven exclusive product "Big Promotion Loan" and more financial service products of MYbank will also be customized for merchants.

On "Double Eleven" in 2021, which brands of electrical appliances are worth buying?

Double 11 is coming, and many people want to buy something, but they don’t know what to buy, because buying something is easy to say, but it is not easy to actually buy good ones. After all, the things sold online now can be It's a mixed bag, especially when it comes to buying electrical appliances, because they are close to high-end durable goods and will last for a long time.

The traditional three giants in the home appliance industry, Greeme and Haier Smart Home, it is no problem to buy the products from these three companies, because when the current Internet companies and the smart home industry have not yet been established, these traditional In the white home appliance industry, these three companies basically occupy more than 70% of the market share, and they all have a long history, the industrial chain is also quite complete, and various psychological products have after-sales guarantees.

Generally speaking, it is also very advanced in the industry. As long as many products do not consider too many cost-effective issues, mistakes can basically be avoided.

In the emerging home appliance industry, Xiaomi is developing cost-effective products. It not only runs mobile phone stores, but also home appliances. Many smart home appliances are made by Xiaomi, and the quality is not bad. I think the quality is good. It is basically possible to control this aspect, and its characteristic is intelligence. It is much better than the traditional home appliance industry in terms of intelligence, and it has formed a relatively complete application ecological chain.

Many products and Xiaomi mobile phones,

Xiaomi tablets and Xiaomi computers can directly complete a process of serial control, which is more convenient and intelligent.

Some of the other home appliance brands are relatively cheap. For example, if you buy something that costs tens of dollars to one to two hundred dollars, you don’t plan to use it for a long time because of the cheapness. You can just use it for a month or two. It doesn't matter which brand you buy. The home appliance brands that can be sold normally in the market may not have such a large market share, but they still have the most basic quality control.

But don’t think too much about after-sales guarantee, because that brand may only have one after-sales center in the country, so you still have to choose a big brand for large home appliances.