Planning of theme activities to celebrate Mid-Autumn Festival

5 articles on planning activities to celebrate the Mid-Autumn Festival 1

With the arrival of the Mid-Autumn Festival, our xx primary school has specially formulated the Mid-Autumn Festival activity plan for the primary school as follows:

1. Purpose of the activity

Focusing on the theme of "Original Mid-Autumn Festival", let students bring their own questions to guide students into the bookstore, into the computer room, into the teacher's office, and into the community. Extensively carry out comprehensive practical activities such as reading exchanges, investigation and analysis, and practical experience, allowing them to find answers by themselves, lead their own thinking to the depths, and enter the realm of researchers.

2. Event date

Mid-Autumn Festival, which is the eve of the 15th day of the eighth lunar month.

3. Activity location

Classroom or your own home.

IV. Activity content

Activity 1: Customs and origins of the Mid-Autumn Festival

1. Know the date of the Mid-Autumn Festival and understand some customs and origins of the Mid-Autumn Festival .

2. Have a preliminary interest in Chinese traditional culture.

Activity 2: Mooncakes

1. Feel the sweetness of mooncakes.

2. Experience the joy of labor and sharing.

Activity 3: Online reading

In order to broaden students’ knowledge, students can be organized to browse the Internet, check out stories and poems about the Mid-Autumn Festival, and record the content they are most interested in. Come down.

Activity 4: Collaboration and communication

In order to exercise students' hands-on ability, let students collaborate with each other and form corresponding groups according to their own hobbies to exchange their findings and gains, and work together Come and experience the unique happiness.

5. Application and Deepening

Through investigation and research, students learned some knowledge about the Mid-Autumn Festival, allowing students to design how they will spend this year’s Mid-Autumn Festival and learn about it through language or other means. way to show it. Through the collection of poems about the Mid-Autumn Festival, students are encouraged to develop the ability and habit of collecting and organizing.

Each class held a Mid-Autumn poetry recitation, held Mid-Autumn condolences activities for the poor students and left-behind children in the class, and condolences to the families of the elderly and disabled in the community. 5 articles on planning activities to celebrate the Mid-Autumn Festival 2

1. Activity theme

Starlight Sings - The Heart of the City

2. Activity time

20xx——20xx.x.x

3. Purpose of the activity

1. This activity combines the two peak sales seasons of Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities We can build momentum for each other, save media investment resources, and more importantly, use the continuity of activities to hide our competitors from blocking us, and create a corresponding festive atmosphere in xx.

2. Combined with the comprehensive characteristics of x business formats, the Mid-Autumn Festival and National Day marketing activities are more participatory, entertaining, and fashionable, try to dilute the effect of commodity discounts, and try to enrich the comprehensive business image of the shopping mall.

IV. Activity expectations

According to the current business volume of It is not less than xx%, and the holiday sales are about xx million yuan. It is expected that the holiday sales during the event will not be less than x0%, that is, the sales volume will reach about xx million yuan on the xx days of the event.

5. Activity content

Product promotion

1. Higher discounts during the full moon!

From 18:00 on xxx, xx Surprise xx discounts on clothing items on Streets 1, 2, and 3 of Pedestrian Street (or xx yuan off for purchases, jointly with plazas and supermarkets);

xx Universal Studios 5 yuan ticket price on the day of the Mid-Autumn Festival; < /p>

Catering launched the "Full Moon Love" package series on June xx, including family packages, couple packages, and friend packages. All restaurants and food stalls participate in some areas.

Buy 10 and get 5 free in the entertainment city, launching special Mid-Autumn Festival discounts.

2. The stars sing, the heart of the city!

From x month x day to x month x day, xx products will be discounted by xx yuan for every xx yuan spent (the company does not bear any responsibility Loss of profit due to full reduction).

In order to enhance the atmosphere, you can explore lottery-related activities, which cost extra.

xx Cinema, catering, entertainment and other projects launched National Day specials.

Public relations and performing arts activities

1. The stars sing, the heart of the city - the opening ceremony of xx and xx Cool City.

2. Mid-Autumn Festival and National Day Gift Street

Mooncake Area

Starting from xx on x, xx, walk from the south area of ??xx street to the Zhongxing Plaza area with supermarkets In the form of a header, a Mid-Autumn Festival gift fair is held, displaying mooncake brands operated by supermarkets, displaying various mooncake gift boxes and bulk mooncakes from different manufacturers, and displaying them in a variety of ways to give people a sense of richness. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees.

The display area can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

Making mooncakes on-site: The quality of mooncakes has become a concern for many consumers now, even for products in shopping malls. You can contact supermarket suppliers to make mooncakes on-site and sell them now. On the one hand, it can eliminate customers' worries about the quality of mooncakes, and on the other hand, it can improve customers' trust in the mall.

Gift area

During the Mid-Autumn Festival, people buy gifts to honor the elderly or give gifts to friends. Generally, in addition to buying mooncakes, they also buy other gifts, usually health products and the like. , combining mooncakes with other gifts not only facilitates customers' purchase, but also offers certain discounts on price. Pack the mooncakes together with other health care gifts and divide them into several levels, such as xx yuan, xx yuan, xx yuan...

Catering and Food Zone

The Mid-Autumn Festival is here, eat It is even more essential. While displaying mooncakes on the first street, we should focus on creating the concept of eating, focus on promoting the food-oriented restaurants on the second street, and try to launch the Mid-Autumn Festival reunion dinner set meal (specifically determined by each party) through atmosphere decoration. Restaurant customization).

Entertainment Area

Invite the entertainment city to move some of its small and flexible entertainment projects to the entertainment area at the event site. If you purchase enough, you can enjoy free entertainment to increase on-site interaction. Feel.

The movie theater can arrange the promotional images and DP points of some blockbuster movies to designated locations in the block to enrich the activity content of the entire street.

Literary Performance Area

xx Square, the city’s senior art troupe will organize a singing and dancing performance to welcome the Mid-Autumn Festival from 19:00 to 21:00 on the night before the Mid-Autumn Festival on September 24, 26 In the evening, there will be a theatrical performance by xx employees. The cost is controlled within 500 yuan.

Atmosphere Creation

(1) Mid-Autumn Gift Box Street

The supermarket purchasing department purchases goods (including mooncake gift boxes, wine gift boxes, health care product gift boxes, Fruit gift boxes, etc., the products must pay attention to packaging and taste), the supermarket provides the pile head and size, the marketing department uniformly produces the pile head packaging and the overall image of the street, the entrance design venue provides about 80 meters

　(2) , World Food Street

The catering department provides high-quality cuisine, which can be partially exhibited, plus on-site production, free tasting and other projects;

The venue provides 50 meters

(3) Fashion entertainment

Some small machines are provided by Yuren Pier and placed on a street, which can attract people for free entertainment. The venue provides about 50 meters

The whole of the above several blocks The atmosphere will be designed and produced by the marketing department. What must be coordinated by each department is the stacking and overall size of the supermarket, the product information of each relevant unit and whether the actual required items are prepared by oneself (such as food booths, etc.)

< p>　3. Mid-Autumn Festival Moon Painting

In the blink of an eye, the Mid-Autumn Festival is here again. During the festive season, we miss our loved ones even more. Do you miss your family? Do you miss your significant other? The moon is full in the sky, and the moon is full in the world. Half a month, a full moon and a half moon; a bright moon reflects the longing of many people; at that moment, we imagine that time can stop and the bright moon can last forever...

Now, realize this The opportunity to dream is here! The "Mid-Autumn Painting Moon" event organized by xx gives you the opportunity to realize your dream. Pick up the pen in your hand, incorporate your rich associations, draw the moon in your heart, and let the bright moon of this Mid-Autumn Festival stay in the world forever! What are you still hesitating about? Come and participate now!

Activity method: Use simple and clear lines to draw the Mid-Autumn Moon in your imagination, with legends and exaggerated colors better. It can be appropriately accompanied by text description or poetry or prose. There is no limit on the size of the image, but it must be an original work. (Both electronic drafts and hand-drawn drafts are acceptable) 5 articles 3 of planning activities to celebrate the Mid-Autumn Festival

Program information:

1) Little Orange Lantern: Thread the thread through the peel of the finished orange On the petals, connect them in series with each other, then tie all the threads to a small wooden stick, and light a candle in the orange to make a small orange lantern. The materials include oranges, silk thread, a 15 cm long wooden stick, a small candle, and a lighter

2) Wishing Boat: Do you have many wishes? Then let the wishing boat take you on a journey with your colorful dreams. sea. Raise the wishing boat and raise our hopes, so that our wishes will come true and our dreams will come true! Write your wishes on colored paper, then fold it into a boat, put it in the fountain, and drift with the tide. The materials include colored paper and markers

3) Guessing lantern riddles: On the lanterns that have been arranged with puzzles posted on them, choose the riddles you are interested in and can solve, and you will win exquisite prizes if you guess correctly. Materials: thread, lantern, puzzles, prizes

4) "Do you trust me?" A couple or friends stand 2 meters apart, and the person in front stands about 50CM high , and then falls backwards without warning to see if the person behind can catch her/him in time. It mainly tests the trust and sensitivity between everyone. Materials: cushions, stools, tables

5) I love to memorize lyrics: First, play a music prelude to the contestants. As soon as the music stops, the contestants must immediately pick up the song, and the lyrics must not be wrong word by word. If they sing incorrectly, they must For punishment, balloons were tied to the body and others punctured the balloons with sharp objects. The final winner will receive a mysterious gift

6) Ballroom dancing: Play a waltz music in the square, allowing teachers and students present to combine freely and dance to relax.

7) Watching the moon and eating moon cakes: When the moon is high in the sky, when it is the roundest and brightest, everyone sits together, chats and eats moon cakes while admiring the moon

8. Activity agenda (Detailed agenda, including time, location, program, participants)

Before the party begins, prepare everything to entertain teachers and students, and distribute glow sticks and small lanterns.

After all preparations are completed, the party ceremony begins:

1) The leader delivers a speech and announces that the party will start at 7:30

2) Guessing lantern riddles, little orange lanterns, "Do you trust me" 7 45:00-8:15 (the buffet officially starts after the game)

3) I love to remember lyrics 8:20-8:50

4) Ballroom dancing 8 05:00-9:05

5) Watching the moon and eating moon cakes 9:05-9:30

6) Wishing boat 9:30-end

9. Budget budget (detailed meals, gifts, environmental layout, props, posters, banners and other event supplies, etc.)

Publicity fee: 100 yuan (banners, flyers, posters)

Catering fee: 400 yuan (wholesale price)

Prize fee: 200 yuan (learning supplies, stuffed animals, sporting goods, boutiques)

Other miscellaneous expenses: 100 yuan (ribbons, lanterns, balloons, program material fees)

Total amount: 800 yuan

Fund raising (appropriation by the competent unit, self-raising, sponsorship, donation, etc.)

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College funding

Emergency measures (power outages, fire prevention, emergencies, other emergencies)

If you encounter a power outage - light candles or activate the generator; Fire - there are fire hydrants nearby to extinguish the fire; if someone is suddenly ill - we will send her or him to the school doctor immediately; in the event of an earthquake, typhoon, heavy rain or other emergencies - everyone will help disperse

Other requirements:

1) Requirements for staff’s arrival time, grouping and division of work of preparatory staff: punctuality and seriousness

2) Requirements for environmental layout: simple is enough

3) Requirements for event agenda: compact and orderly

4) Requirements for event materials: Just enjoy it

5) Other requirements: Whatever Celebrating the Mid-Autumn Festival themed event planning 5 articles 4

1. The theme of the event

Family xx company people - tomorrow with you

2. The purpose of the event< /p>

1. Allow employees to fully express themselves and recognize themselves and the atmosphere of the corporate family during the activities.

2. Realize the interaction between leaders and employees, allowing workers at all levels of the enterprise to communicate on the same platform.

3. Effectively utilize the activity process and its publicity strategy to make everyone feel the development and progress of xx company, unlike previous operations. At the same time, the packaging company promotes the formation of its external image and internal culture planning plan.

4. Through the xx company life show, xx company people can recognize and discover themselves, paving the way for the future improvement of the xx behavior recognition system.

3. Participants

xx company headquarters and xxx company employees

4. Event time

On the evening of x, month x, 20xx

5. Event location

xxx company headquarters canteen

6. Organizer

xxx company

7 , Undertaken by

xx Planning Company

8. Activity content

A. Program collection:

1. All departments of the headquarters, each One department must perform at least one program; xx company must perform no less than 3 programs

2. Complete the program application before 11 o'clock this Thursday

3. Rehearse this Friday

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4. Program applicants please bring your own accompaniment instruments or audio

B. 20xx Mid-Autumn Festival Party Site

Main time allocation:

1 . Folk music Mid-Autumn Festival promotional video

Another short promotional video as the beginning of the party

2. Leader’s speech

The host introduced the guests and invited Mr. xx to Employees of xx company gave a speech and invited everyone *** to raise a toast

Performance

3. Activities selected by various departments (specific arrangement to be determined)

Company Life Show

Description: This activity is designed to let people in xx company know themselves and the importance of paying attention to appearance and appearance during the performance. Today, employees represent a department, and in the future they will represent the image of the entire XX company, so that viewers can also benefit from it. The activities are highly participatory and enjoyable.

Each department selects two employees as the image representatives of their own department. The individual prepares 3-4 sets of life clothes, one set of summer clothes, one set of casual clothes, one set of work clothes, and one set of clothes. Clothing designed and matched by this department. Come and participate in this life show of people from xx company. After the show, we will invite the audience to come on stage to comment.

5. Game

Same song

Invite leaders and employees *** to collaborate on a song together. Three leaders and three employees are invited.

I guess, I guess, I guess guess

Invite employees off the stage to come on stage to guess an item using five questions, and those who guess can take away the prize< /p>

The prize setting can be (small household appliances, daily necessities can be small animals or people, mainly to enhance the entertainment effect)

The game needs two people to complete, one person blindfolds his eyes, and the other person At the end, he will be guided to complete the journey and a number of obstacles will be set up on the T stage. The team with the shortest time wins.

6. Lottery and awarding of gifts

Effect prediction

In view of the fact that this activity is an internal activity organized by xx company during the traditional festival, it is creative and interactive. As long as it is implemented Once the method is mastered and implemented, it can attract the active participation of internal employees and a certain amount of attention from external companies. It is expected that the actual number of participants in the event will reach more than 600, and there will be 5 online reports. The coverage of employees of xx company is expected to reach more than 1/2. At the same time, this event will help promote the formation of a new corporate culture, enhance employee confidence, display a cordial, united and efficient image to the outside world, and effectively enhance its own visibility and reputation.

Media communication strategy

1. Since the September issue of "xx Company World" has been delivered for printing, the early report will use online media, that is, a newsletter will be published in the news center of xx Company homepage .

2. Follow up the report after the event is carried out, and effectively use the advantages of "xx Company World" and xx Company Homepage.

3. After the event is carried out, submit newsletters on relevant logistics industry websites.

4. Post pictures and relevant reports in the canteen after the event. It can be in the form of publicity boards and posters, and the live broadcast can be used as promotional materials for future corporate image. You can also upload a web celebration activity plan.

Advertising media communication strategy

1. Send a letter (document notification) to each department in advance for the scheduled performance part.

2. Poster promotion before the event (can be used as an early guide to popularize poster culture).

3. Express "What do you want to see during the Mid-Autumn Festival? Surprises are waiting for you." Set up a message point and use it as a reference before the programs and movie screenings are confirmed to rationalize the internal expansion of corporate culture.

Measures to realize the event plan

1. Contact the xx division of labor, invite them to be the organizer of this event, and invite the headquarters as the co-organizer.

2. After negotiation and approval by the organizer, the event plan will be submitted to the relevant departments for approval.

3. Establish a unified implementation planning team, classify the work, and assign the implementation to the responsible person

Event venue layout

1. In terms of design and layout , we must pay attention to the unity of the overall style and the difference of local decoration, that is, keeping the logo, background board and main color consistent, making full use of the original conditions of the site to make new ideas.

2. The central background consists of a background wall composed of pearlescent balloons and thin neon lights, on which the theme of the event and the image logo of xx company are pasted.

3. On both sides of the center background of the stage, screens with white advertising background boards are set up. They are used to separate the layering of the stage and are mainly used for projection. The background wall cooperates with computer projection equipment to celebrate the Mid-Autumn Festival. 5 articles 5 of festival theme activity planning

1. Theme

xxx liquor, enjoy the Mid-Autumn Festival!

2. Activity background and purpose

August 15th is the annual traditional festival of our Chinese nation - the Mid-Autumn Festival. The Mid-Autumn Festival is a day for reunions. During this period, family gatherings, work dinners and formal banquets increase significantly compared to normal times. Liquor is the first choice for table drinks due to its formality, and consumption is relatively concentrated during the festival. In addition, with climate change, the peak sales season for beer is no longer available, and liquor consumption has increased. The performance of catering as a ready-to-drink channel is particularly outstanding.

After more than half a year of operation in the catering market, our company’s products have basically completed the layout stage in Baoding and entered the promotion and development stage. In addition, the company's increased investment in advertising has had a positive effect, making our products have a certain influence in the xx market.

The sales volume of restaurants is directly related to the proactive promotion of waiters, so stimulating waiters is crucial to the sales of restaurants. Most consumers have a mentality when consuming in hotels: drink whichever wine is on sale, and if you are not satisfied, switch to other wines next time. Promotional activities can attract consumers' attention and increase their chances of consuming our company's products.

The purpose of this "xxx Liquor, Enjoy the Mid-Autumn Festival" activity:

1. It is not only a test of the off-season terminal strategy, but also can improve the sales performance of the whole year.

2. It can stimulate consumption at the terminal, cultivate consumers who are loyal to us, and enhance brand image.

3. It can increase the market share of xx products in xx.

4. Accelerate sales through catering channels and speed up stocking up.

5. Improve the relationship with restaurants.

3. Activity time

From x month x, 20xx to x month xx, 20xx

IV. Activity content

In The "Enjoy the Mid-Autumn Festival" promotion will be carried out during the dining time of the selected restaurant (determined according to the official entrance time of the specific store). Anyone who consumes this product during the event time of the event store can participate in the lottery.

(1) Activity 1

If the restaurant has sold a total of xxxx yuan of xxx liquor series from x month xx to x month xx, the company can return the xxx liquor product to the restaurant x pieces or you can enjoy one National Day trip at the same price.

(2) Activity 2

Restaurants in restaurants can enjoy a cash rebate of xxx yuan (or x pieces of fine products) for one-time cash purchases of xx between x month x day and x month xx day )

Note: The above two activities are not cumulative, and the products given are unlabeled and there is no box cover fee. If a restaurant requires cash back, it will be deducted directly from the payment.

(3) In-store promotions

1. Anyone who consumes one or more bottles of any product in the xxx liquor box can participate in an on-site lottery, and the winning rate is 100%. The scope of implementation is to be implemented in the store reported by the salesperson (one lucky draw can be given for each bottle consumed, which can be accumulated.)

2. The waiter can get one lucky draw for every bottle of treasure or 2 bottles of exquisite product sold. Tickets (based on the box cover), the prizes are cash in different amounts, and the winning rate is 100%.

(4) Award setting and control principles

1. Lottery activities for consumers (in xx stores reported by the salesperson)

This time Promotional activities include first, second, third prizes and participation awards

First prize: 1 bottle of xxx liquor collection (20 pieces)

Second prize: 1 xxx liquor product bottles (60 pcs)

Third prize: 1 bottle of xxx white wine small red bottle (150 pcs)

Participation prize: 1 lighter (400 pcs)

2. Lottery activities (tickets) for service personnel

The lottery tickets are divided into 5 yuan (40%), 7 yuan (20%), 10 yuan (20%), 15 yuan (10 %), 20 yuan (8%), 50 yuan (2%)

3. Prize control: The alcohol prizes drawn by consumers must be collected with tickets at the bar after checkout.

5. Event execution details

(1) Selection conditions for restaurants

Choose hotels that have good cooperation with our company and have development potential.

1. The location of the restaurant: It is located in a gathering place of residential areas or in an area with a large number of market personnel, which can play an outdoor publicity role.

2. The restaurant’s midday customer flow can turn tables twice, which can play an in-store promotion role.

3. The restaurant is small and medium-sized, with 10-30 dining tables in the hall and 5-15 private rooms. There cannot be no private rooms.

4. Restaurants that have our products or agree to sell our products now can submit a written application and evaluation if they have special functions.

(2) Reporting procedures for restaurants

1. The restaurants participating in the event will be reported by the salesperson as needed, and the catering supervisor will evaluate and decide based on the daily performance of the catering terminal. whether they participate in the activity.

2. Relevant business personnel notified participating restaurants and requested that no other product activities be arranged during the event to ensure the safety and publicity effect of our company's activities.

3. The assessment results are reported to relevant business personnel for preparation. The preparation period shall be no less than 2 days.

4. One day after approval, the materials for market cough pot gauze are prepared, and the promotion department staff completes the personnel preparation?/p>

5. Meeting with relevant personnel in the morning before the event to make arrangements (1) Inventory of materials (2) Clear job requirements for personnel.

6. Collect related items.

(3) Basic process

1. Business report

2. Evaluation reply

3. Notify organization and coordination

4. Preliminary preparations

5. Organization and coordination final preparations

6. Implementation

7. Post-event summary

(4) Publicity arrangements for promotional activities

1. There is a display rack of our company at the entrance of the store for explanation.

2. The store bar has instructions for the lottery for our company’s small x display rack.

3. Catering event staff should wear overalls.

4. Place the reminder card (business card nature).

(5) Promotional materials and time arrangements

1. Promotional prizes (one purchase or approval must be made no later than x month and xx day after the promotion award is determined).

2. The x display frame screen will be printed on x month xx and will be completed on x month xx.

3. The prompt card will be confirmed on x month xx and printed on x month xx (the early design will be confirmed by a dedicated person).

4. The lottery box will be completed on x, xx.

(6) Catering personnel and responsibilities

1. Person in charge: xxx

1 sales promoter and 1 business staff (responsible for early coordination and Store promotion activities)

2. 1 marketing department staff member (responsible for the preparation of promotional products in the early stage and supervision and coordination during the event)

6. Promotional copywriting and materials

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1. x display rack: The uppermost side has the eye-catching title xxx Liquor Enjoy the Mid-Autumn Festival; the middle part is the activity content; the lower picture shows the display of high-quality and treasured products.

2. The content of the small x display rack is consistent with that of the large x display rack.

3. Prompt card: The front is our company's main Mid-Autumn Festival advertising screen with blessings, and the back is the event content.

4. Photos of external products in the lottery box.

7. Activity execution time process

1. Plan submission and review

2. Material preparation should be completed before x month xx day

3. The execution date is tentatively scheduled from x, month x to x, month xx

8. Execution report

Activity submission report

Single store material preparation table

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Promotional items table

Sales table

9. Items and fees required for activities

(1) Prize application required (estimated sales volume: 100 50 pieces of exquisite products)

First prize: 20 bottles of xxx liquor collection

Second prize: 60 bottles of xxx liquor

Third prize: xxx 150 small red bottles of liquor

Lucky prize: 400 lighters

(2) Bonus settings and principles for restaurant service staff

1. xxxx yuan

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2. xx pieces xx yuan/piece = xxxx yuan

(3) Production of promotional products

x display rack

Prompt card

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Small